| Customer experience management in the age of big data analytics: A strategic framework M Holmlund, Y Van Vaerenbergh, R Ciuchita, A Ravald, P Sarantopoulos, ... Journal of Business Research 116, 356-365, 2020 | 422 | 2020 |
| Uncovering collaborative value creation patterns and establishing corresponding customer roles S Moeller, R Ciuchita, D Mahr, G Odekerken-Schröder, M Fassnacht Journal of service research 16 (4), 471-487, 2013 | 218 | 2013 |
| It is really not a game: An integrative review of gamification for service research R Ciuchita, J Heller, S Köcher, S Köcher, T Leclercq, K Sidaoui, S Stead Journal of Service Research 26 (1), 3-20, 2023 | 66 | 2023 |
| YouTube it before you buy it: The role of parasocial interaction in consumer-to-consumer video reviews V Penttinen, R Ciuchita, M Čaić Journal of Interactive Marketing 57 (4), 561-582, 2022 | 55 | 2022 |
| “Deal with it”: How coping with e-service innovation affects the customer experience R Ciuchita, D Mahr, G Odekerken-Schröder Journal of Business Research 103, 130-141, 2019 | 47 | 2019 |
| Programmatic advertising in online retailing: consumer perceptions and future avenues R Ciuchita, JK Gummerus, M Holmlund, EL Linhart Journal of Service Management 34 (2), 231-255, 2023 | 30 | 2023 |
| Affordances advancing user-created communication (UCC) in service: interactivity, visibility and anonymity R Ciuchita, G Medberg, V Penttinen, C Lutz, K Heinonen Journal of Service Management 33 (4/5), 688-704, 2022 | 26 | 2022 |
| Storm after the quiet: how marketplace interactions shape consumer resources in collective goal pursuits AP Henkel, J Boegershausen, R Ciuchita, G Odekerken-Schröder Journal of the Association for Consumer Research 2 (1), 26-47, 2017 | 5 | 2017 |
| Social media marketing: The opportunities and challenges of paid, owned, and earned media V Penttinen, R Ciuchita The SAGE handbook of social media marketing, 247-262, 2022 | 3 | 2022 |
| A consumer perspective on mobile payment service ecosystems R Ciuchita, D Mahr, GO Schröder, M Wetzels Marketing and Mobile Financial Services: A Global Perspective on Digital …, 2018 | 3 | 2018 |
| Drivers of continuous usage: A consumer perspective on mobile payment service ecosystems R Ciuchita, D Mahr, GO Schröder, M Wetzels Marketing and Mobile Financial Services, 135-158, 2018 | 1 | 2018 |
| Swipe Left on the Hype: Exploring the Impacts of# Deinfluencing V Penttinen, R Ciuchita, S Pedersen Academy of Marketing Science: 2025 AMS Annual Conference, 2024 | | 2024 |
| Help Me Help You: The Dilemma of Collaboration Between Expert Employees and Chatbots M Čaić, R Ciuchita, G Chiorazzo Humane Autonomous Technology: Re-thinking Experience with and in Intelligent …, 2024 | | 2024 |
| Am I Even Needed? Navigating Through Role Changes in the Age of Artificially Intelligent Agents M Caic, R Ciuchita, K Einola, V Khoreva Academy of Management Proceedings 2024 (1), 10255, 2024 | | 2024 |
| Impacts of# deinfluencing on Social Media V Penttinen, R Ciuchita, S Pedersen Academy of Marketing Science World Marketing Congress (AMS), 2024 | | 2024 |
| Data is useless unless used: The challenges of using data for customer experience management L Becker, R Ciuchita, M Yrjölä, E Närvänen, M Holmlund Frontiers in Service: From romans to robots: service research in emotion, 2023 | | 2023 |
| Should consumers pay robot taxes? Psychological differences in consumers’ responses to excise type robot taxes K Aghayi, J Aspara, R Ciuchita, M Caic Frontiers in Service: From romans to robots: service research in emotion, 2023 | | 2023 |
| Data use in customer experience management LB Becker, M Holmlund-Rytkönen, R Ciuchita, M Yrjölä, E Närvänen ANZMAC, 2022 | | 2022 |
| It is Really Not a Game R Ciuchita, J Heller, S Köcher, S Köcher, T Leclercq, K Sidaoui, S Stead Journal of Service Research, 2022 | | 2022 |
| Impact of Video Reviews on Consumers’ Uncertainty Reduction: Opening New Opportunities for Marketing Research and Practice V Penttinen, R Ciuchita 2020 American Marketing Association (AMA) Summer Academic Conference, 2020 | | 2020 |
Dominik MahrProfessor for Digital Innovation and Marketingmaastrichtuniversity.nl의 이메일 확인됨