| Designing embodied virtual agents as product specialists in a multi-product category E-commerce: The roles of source credibility and social presence SM Tan, TW Liew International Journal of Human–Computer Interaction 36 (12), 1136-1149, 2020 | 104 | 2020 |
| The effects of positive and negative mood on cognition and motivation in multimedia learning environment TW Liew, SM Tan Journal of Educational Technology & Society 19 (2), 104-115, 2016 | 96 | 2016 |
| Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website TW Liew, SM Tan, H Ismail Human-centric Computing and Information Sciences 7, 1-21, 2017 | 84 | 2017 |
| The effects of peer-like and expert-like pedagogical agents on learners' agent perceptions, task-related attitudes, and learning achievement TW Liew, SM Tan, C Jayothisa Journal of Educational Technology & Society 16 (4), 275-286, 2013 | 84 | 2013 |
| Exploring the effects of specialist versus generalist embodied virtual agents in a multi-product category online store TW Liew, SM Tan Telematics and Informatics 35 (1), 122-135, 2018 | 63 | 2018 |
| Does speaker’s voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning? TW Liew, SM Tan, TM Tan, SN Kew Information and Learning Sciences 121 (3/4), 117-135, 2020 | 60 | 2020 |
| The effects of a pedagogical agent’s smiling expression on the learner’s emotions and motivation in a virtual learning environment TW Liew, NAM Zin, N Sahari, SM Tan The International Review of Research in Open and Distributed Learning 17 (5), 2016 | 57 | 2016 |
| Virtual agents with personality: Adaptation of learner-agent personality in a virtual learning environment TW Liew, SM Tan 2016 Eleventh International Conference on Digital Information Management …, 2016 | 46 | 2016 |
| Social cues and implications for designing expert and competent artificial agents: A systematic review TW Liew, SM Tan Telematics and Informatics 65, 101721, 2021 | 45 | 2021 |
| Consumer-based brand equity in the service shop TM Tan, TW Liew, LSS William, OBF Michelle, SM Tan International Journal of Marketing Studies 4 (4), 60, 2012 | 35 | 2012 |
| Multi‐Chatbot or Single‐Chatbot? The Effects of M‐Commerce Chatbot Interface on Source Credibility, Social Presence, Trust, and Purchase Intention SM Tan, TW Liew Human Behavior and Emerging Technologies 2022 (1), 2501538, 2022 | 32 | 2022 |
| Anthropomorphizing malware, bots, and servers with human-like images and dialogues: the emotional design effects in a multimedia learning environment TW Liew, WM Pang, MC Leow, SM Tan Smart Learning Environments 9 (1), 5, 2022 | 30 | 2022 |
| I am Alexa, your virtual tutor!: The effects of Amazon Alexa’s text-to-speech voice enthusiasm in a multimedia learning environment TW Liew, SM Tan, WM Pang, MTI Khan, SN Kew Education and information technologies 28 (2), 1455-1489, 2023 | 27 | 2023 |
| Motivational virtual agent in e-learning: The roles of regulatory focus and message framing SM Tan, TW Liew, CL Gan Information and Learning Sciences 121 (1/2), 37-51, 2020 | 23 | 2020 |
| The effects of designing conversational commerce chatbots with expertise cues TW Liew, SM Tan, J Tee, GGG Goh 2021 14th International conference on human system interaction (HSI), 1-6, 2021 | 22 | 2021 |
| Let's talk about Sex!: AI and relational factors in the adoption of a chatbot conveying sexual and reproductive health information TW Liew, SM Tan, NE Yoo, CL Gan, YY Lee Computers in Human Behavior Reports 11, 100323, 2023 | 16 | 2023 |
| Can an angry pedagogical agent enhance mental effort and learning performance in a multimedia learning environment? TW Liew, SM Tan, SN Kew Information and Learning Sciences 123 (9/10), 555-576, 2022 | 14 | 2022 |
| The Effects of learners' differences on variable manipulation behaviors in simulation-based learning TW Liew, SM Tan, R Seydali Journal of Educational Technology Systems 43 (1), 13-34, 2014 | 11 | 2014 |
| Colors and learner’s gender evoke different emotional and cognitive effects in multimedia learning TW Liew, SM Tan, CL Gan, WM Pang Human Behavior and Emerging Technologies 2022 (1), 1235732, 2022 | 8 | 2022 |
| Love is in the cloud: Uncovering the factors driving continuous use intention of online dating applications TW Liew, SM Tan, JY Sung, CL Gan, YY Lee Cogent Social Sciences 9 (1), 2232110, 2023 | 7 | 2023 |