Michel Wedel

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	전체	2020년 이후
서지정보	36383	10594
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Rik PietersTilburg Universityuvt.nl의 이메일 확인됨
Wagner KamakuraRice Universityrice.edu의 이메일 확인됨
Wayne DeSarboSmeal College of Business, Penn State Universitypsu.edu의 이메일 확인됨
Jan-Benedict E.M. SteenkampMassey Distinguished Professor, University of North Carolina atunc.edu의 이메일 확인됨
MARCO VRIENSKwantum Analyticsteamkwantum.com의 이메일 확인됨
Jie ZhangDean's Professor of Marketing, University of Marylandumd.edu의 이메일 확인됨
Tammo BijmoltProfessor of Marketing Research, University of Groningenrug.nl의 이메일 확인됨
Ralf van der LansHong Kong University of Science and Technologyust.hk의 이메일 확인됨
Peter LenkUniversity of Michiganumich.edu의 이메일 확인됨
Martin Bloem, MD, PhDDirector/Professor CLF, Johns Hopkins Bloomberg School of Public Healthjhu.edu의 이메일 확인됨
Ulf BockenholtNorthwestern Universitykellogg.northwestern.edu의 이메일 확인됨
Venkat RamaswamyProfessor of Marketing, University of Michigan Ross School of Businessumich.edu의 이메일 확인됨
Rajeev BatraUniversity of Michigan, Ross School of Businessumich.edu의 이메일 확인됨
Zsolt SándorSapientia Hungarian University of Transylvania and Babes-Bolyai University (Doctoral School)uni.sapientia.ro의 이메일 확인됨
Roland T. RustU. of Marylandrhsmith.umd.edu의 이메일 확인됨
P.K. KannanProfessor of Marketing, University of Marylandumd.edu의 이메일 확인됨
Tuck Siong (Jonah) CHUNGESSEC Business Schoolessec.edu의 이메일 확인됨
Peter EbbesProfessor, HEC Parishec.fr의 이메일 확인됨
Erjen van NieropAssistant Professor of Marketing, Erasmus Universityese.eur.nl의 이메일 확인됨
Savannah Wei ShiSanta Clara Universityscu.edu의 이메일 확인됨

팔로우

Michel Wedel

Pepsico Professor of Consumer Science, University of Maryland

umd.edu의 이메일 확인됨 - 홈페이지

Marketing Statistics Psychometrics Econometrics Eye Tracking


제목 서지정보순 정렬 연도순 정렬 제목순 정렬	인용 인용	연도
Market segmentation: Conceptual and methodological foundations M Wedel, WA Kamakura Springer Science & Business Media, 2000	3872	2000
A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness JBEM Steenkamp, F Ter Hofstede, M Wedel Journal of marketing 63 (2), 55-69, 1999	2060	1999
Attention capture and transfer in advertising: Brand, pictorial, and text-size effects R Pieters, M Wedel Journal of marketing 68 (2), 36-50, 2004	1442	2004
Marketing analytics for data-rich environments M Wedel, PK Kannan Journal of marketing 80 (6), 97-121, 2016	1410	2016
A review of eye-tracking research in marketing M Wedel, R Pieters Review of marketing research, 123-147, 2017	905	2017
The stopping power of advertising: Measures and effects of visual complexity R Pieters, M Wedel, R Batra Journal of marketing 74 (5), 48-60, 2010	811	2010
Eye fixations on advertisements and memory for brands: A model and findings M Wedel, R Pieters Marketing science 19 (4), 297-312, 2000	742	2000
Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory R Pieters, L Warlop, M Wedel Management science 48 (6), 765-781, 2002	717	2002
Building models for marketing decisions PSH Leeflang, DR Wittink, M Wedel, PA Naert Springer Science & Business Media, 2013	619	2013
Designing conjoint choice experiments using managers' prior beliefs Z Sandor, M Wedel Journal of marketing research 38 (4), 430-444, 2001	605	2001
Emotion-induced engagement in internet video advertisements T Teixeira, M Wedel, R Pieters Journal of marketing research 49 (2), 144-159, 2012	588	2012
International market segmentation based on consumer–product relations F Ter Hofstede, JBEM Steenkamp, M Wedel journal of Marketing Research 36 (1), 1-17, 1999	578	1999
Virtual and augmented reality: Advancing research in consumer marketing M Wedel, E Bigné, J Zhang International Journal of Research in Marketing 37 (3), 443-465, 2020	556	2020
Cross-selling through database marketing: A mixed data factor analyzer for data augmentation and prediction WA Kamakura, M Wedel, F De Rosa, JA Mazzon International Journal of Research in marketing 20 (1), 45-65, 2003	532	2003
Eye tracking for visual marketing M Wedel, R Pieters Foundations and Trends® in Marketing 1 (4), 231-320, 2008	494	2008
Visual attention to advertising: A segment-level analysis E Rosbergen, R Pieters, M Wedel Journal of consumer research 24 (3), 305-314, 1997	449	1997
The effectiveness of customized promotions in online and offline stores J Zhang, M Wedel Journal of marketing research 46 (2), 190-206, 2009	437	2009
An investigation into the association pattern technique as a quantitative approach to measuring means-end chains F Ter Hofstede, A Audenaert, JBEM Steenkamp, M Wedel International Journal of Research in Marketing 15 (1), 37-50, 1998	437	1998
A mixture likelihood approach for generalized linear models M Wedel, WS DeSarbo Journal of classification 12, 21-55, 1995	424	1995
Visual attention to repeated print advertising: A test of scanpath theory R Pieters, E Rosbergen, M Wedel Journal of marketing research 36 (4), 424-438, 1999	411	1999

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