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Sriparna Guha
Sriparna Guha
Assistant Professor, Amity University, Kolkata
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The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India
S Guha, A Mandal, F Kujur
Journal of Research in Marketing and Entrepreneurship 23 (2), 339-364, 2021
1192021
Individual entrepreneurial orientation on MSME's performance: the mediating effect of employee motivation and the moderating effect of government intervention
H Kyal, A Mandal, F Kujur, S Guha
IIM Ranchi journal of management studies 1 (1), 21-37, 2022
402022
Place attachment, migratory behaviour and its impact on economic activity: a study with special reference to Eastern India
S Adhikari, A Mandal, F Kujur, S Guha
Rajagiri Management Journal 17 (3), 202-220, 2023
52023
Stone carving in India and the need for process innovation
S Guha, A Mandal, P Dhar, S Poddar, LP Dana
Artisan and Handicraft Entrepreneurs: Past, Present, and Future, 149-159, 2022
52022
Key factors of adoption of alternative business model: A study on handicraft artisans during COVID-19 pandemic
S Guha, A Mandal, F Kujur
Pandemic, new normal and implications on business: 12th annual international …, 2022
42022
Daylight Illumination and Building Architecture-Effect at Workplace
S Poddar, S Guha
Advancement in Management and Technology (AMT) 2 (1), 11-16, 2021
42021
Place Attachment and Decisions to Move: A Study of Indian Migrants during Covid-19 Pandemic and Directions to Future Research
S Adhikari, A Mandal, S Guha
Journal of Medicinal and Chemical Sciences 4 (5), 444-451, 2021
32021
Entrepreneurial Ability of Rural Women Artisans: A Case of Birbhum District of West Bengal
S Guha, A Mandal, F Kujur, S Chakrabarti, D Chattaraj
Perspectives in Human Resources, 155-162, 2024
22024
Non-farm activities in rural and backward area-a study on artisans from Birbhum District of West Bengal, India
S Guha, A Mandal, P Dhar, S Poddar
International Journal of Public Sector Performance Management 15 (2), 147-160, 2025
12025
Innovation in Tourism and Startups in Eastern India
S Guha, A Mandal, F Kujur, S Poddar, S Chakrabarti
Sustainable Partnership and Investment Strategies for Startups and SMEs, 92-105, 2024
12024
Artisan entrepreneurship through social media campaigns: a review
S Guha, A Mandal, F Kujur, S Poddar
International Journal of Entrepreneurship and Small Business 51 (4), 453-468, 2024
12024
Creating Employment and Sustainable Livelihood Through Entrepreneurship: A Study of Artisans
S Guha, A Mandal, F Kujur, S Poddar
Multidisciplinary Approaches to Sustainable Human Development, 26-50, 2023
12023
Flavored Carbonated Beverages: A Case Study on Bisleri Pop
A Rao, S Guha
Advancement in Management and Technology (AMT) 3 (1), 38-45, 2022
12022
Entrepreneurship as a Catalyst in Creating Sustainable Livelihood of the Handicraft Artisans of India
S Guha¹, A Mandal, S Poddar, F Kujur⁴
Sustainable Entrepreneurship. Lincoln Research and Publications Limited 10, 2022
12022
Social Entrepreneurship through Sustainable Business Model: A Case Study
S Guha, A Mandal
Emerging Horizons: Business and Society in the Post-Pandemic Era, 50-63, 2024
2024
Rural Entrepreneurship as Alternative Sources of Earnings: An Assessment
A Mandal, S Guha, F Kujur, S Poddar, A Patnaik
New Practices for Entrepreneurship Innovation, 375-395, 2024
2024
Perceived Deviant Behaviour of Employees During New Normal: A Challenge for Private Educational Institutes
A Mandal, F Kujur, S Guha, S Poddar, S Chakrabarti
International Scientific Conference on Business and Economics, 3-24, 2023
2023
Empowering the Dokra Artisans through The Accessibility of Financial Resources for Survival of Their Indigenous Technology – A Study of West Bengal, India
S Guha, A Banerjee, A Mandal
International Journal of Mechanical and Production Engineering Research and …, 2020
2020
Effect of Demonetization on Reverse Migration in India: A Conceptual Study
S Guha, A Mandal
International Journal of Innovative Knowledge Concepts 7 (1), 230-234, 2019
2019
Socio-Economic Impact of Corporate Social Responsibility: A Review
S Guha, A Mandal
International Journal of Scientific Research and Review 8 (4), 2019
2019
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