| Implementing social media marketing strategically: an empirical assessment W Tafesse, A Wien Journal of Marketing Management 34 (9-10), 732-749, 2018 | 272 | 2018 |
| A framework for categorizing social media posts W Tafesse, A Wien Cogent Business & Management 4 (1), 1284390, 2017 | 196 | 2017 |
| Using message strategy to drive consumer behavioral engagement on social media W Tafesse, A Wien Journal of Consumer Marketing 35 (3), 241-253, 2018 | 184 | 2018 |
| Preference for local food as a matter of helping behaviour: Insights from Norway K Skallerud, AH Wien Journal of Rural Studies 67, 79-88, 2019 | 138 | 2019 |
| Understanding the relationship between individualism and word of mouth: A self‐enhancement explanation AH Wien, SO Olsen Psychology & Marketing 31 (6), 416-425, 2014 | 124 | 2014 |
| Trash talk rebuffed: consumers' defense of companies criticized in online communities J Colliander, A Hauge Wien European Journal of Marketing 47 (10), 1733-1757, 2013 | 102 | 2013 |
| Influence of human versus AI recommenders: The roles of product type and cognitive processes AH Wien, AM Peluso Journal of Business Research 137, 13-27, 2021 | 101 | 2021 |
| Evaluation context's role in driving positive word‐of‐mouth intentions AH Wien, SO Olsen Journal of Consumer Behaviour 11 (6), 504-513, 2012 | 61 | 2012 |
| Evoking premiumness: How color-product congruency influences premium evaluations SJ Lyons, AH Wien Food Quality and Preference 64, 103-110, 2018 | 54 | 2018 |
| Traditional sushi for modern consumers: a comparison between sushi consumption behavior in Japan and Norway T Altintzoglou, M Heide, AH Wien, P Honkanen Journal of Food Products Marketing 22 (6), 717-732, 2016 | 43 | 2016 |
| Producing word of mouth–a matter of self-confidence? Investigating a dual effect of consumer self-confidence on WOM AH Wien, SO Olsen Australasian Marketing Journal 25 (1), 38-45, 2017 | 28 | 2017 |
| Guilt-free pleasures: how premium and luxury influence regret SJ Lyons, AH Wien, T Altintzoglou Journal of Product & Brand Management 28 (3), 421-431, 2019 | 27 | 2019 |
| Self-presentation via electronic word of mouth–a reflective or impulsive activity? AH Wien Journal of Research in Interactive Marketing 13 (3), 331-350, 2019 | 16 | 2019 |
| A framework for categorizing social media posts. Cogent Business & Management, 4 (1), 1-22 W Tafesse, A Wien | 10 | 2017 |
| ChatGPT’s applications in marketing: a topic modeling approach W Tafesse, A Wien Marketing Intelligence & Planning, 2024 | 9 | 2024 |
| The role of identity and gender in seafood cooking skills A Wien, S Alm, T Altintzoglou British Food Journal 123 (3), 1155-1169, 2021 | 6 | 2021 |
| Antecedents and consequences of word of mouth AH Wien dissertation of Tromsø University Business School, 2015 | 4 | 2015 |
| Effects of the dark triad on word of mouth in the luxury context: the moderating role of opinion divergence AH Wien, AM Peluso, M Pichierri, L Piper, G Guido Italian Journal of Marketing 2024 (3), 287-309, 2024 | 2 | 2024 |
| Merkebygging på Facebook A Wien, W Tafesse Magma, 15-21, 2017 | 2 | 2017 |
| Antecedents and consequences of word of mouth-Consumer evaluation context, individualism, personality and defense of companies AH Wien UiT The Arctic University of Norway, 2015 | 2 | 2015 |
