| The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference G Halkias, V Davvetas, A Diamantopoulos Journal of Business Research 69 (9), 3621-3628, 2016 | 295 | 2016 |
| “Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret V Davvetas, A Diamantopoulos Journal of Business Research 80, 218-227, 2017 | 158 | 2017 |
| How product category shapes preferences toward global and local brands: A schema theory perspective V Davvetas, A Diamantopoulos Journal of international marketing 24 (4), 61-81, 2016 | 151 | 2016 |
| The impact of perceived brand globalness on consumers' willingness to pay V Davvetas, C Sichtmann, A Diamantopoulos International Journal of Research in Marketing 32 (4), 431-434, 2015 | 149 | 2015 |
| The relational value of perceived brand globalness and localness C Sichtmann, V Davvetas, A Diamantopoulos Journal of Business Research 104, 597-613, 2019 | 140 | 2019 |
| Global and local brand stereotypes: formation, content transfer, and impact V Davvetas, G Halkias International Marketing Review 36 (5), 675-701, 2019 | 120 | 2019 |
| Ten basic questions about structural equations modeling you should know the answers to–But perhaps you don't V Davvetas, A Diamantopoulos, G Zaefarian, C Sichtmann Industrial Marketing Management 90, 252-263, 2020 | 82 | 2020 |
| On the interplay between consumer dispositions and perceived brand globalness: Alternative theoretical perspectives and empirical assessment A Diamantopoulos, V Davvetas, F Bartsch, T Mandler, ... Journal of International Marketing 27 (4), 39-57, 2019 | 81 | 2019 |
| “Should have I bought the other one?” experiencing regret in global versus local brand purchase decisions V Davvetas, A Diamantopoulos Journal of International Marketing 26 (2), 1-21, 2018 | 72 | 2018 |
| Brand orientation: Conceptual extension, scale development and validation L Piha, KK Papadas, V Davvetas Journal of Business Research 134, 203-220, 2021 | 55 | 2021 |
| Local impact of global crises, institutional trust, and consumer well-being: Evidence from the COVID-19 pandemic V Davvetas, A Ulqinaku, GS Abi Journal of international marketing 30 (2), 73-101, 2022 | 45 | 2022 |
| Lit up or dimmed down? Why, when, and how regret anticipation affects consumers’ use of the global brand halo V Davvetas, A Diamantopoulos, L Liu Journal of International Marketing 28 (3), 40-63, 2020 | 34 | 2020 |
| The product life cycle revisited: an integrative review and research agenda A Iveson, M Hultman, V Davvetas European Journal of Marketing 56 (2), 467-499, 2022 | 25 | 2022 |
| The global/local product attribute: Decomposition, trivialization, and price trade-offs in emerging and developed markets V Davvetas, C Sichtmann, C Saridakis, A Diamantopoulos Journal of International Marketing 31 (3), 19-40, 2023 | 10 | 2023 |
| Less speed more haste: The effect of crisis response speed and information strategy on the consumer− brand relationship A Iveson, M Hultman, V Davvetas, P Oghazi Psychology & Marketing 40 (2), 391-407, 2023 | 9 | 2023 |
| Brand transgressions: How, when, and why home country bias backfires V Davvetas, A Ulqinaku, CS Katsikeas Journal of the Academy of Marketing Science, 1-22, 2024 | 7 | 2024 |
| “Turning the Tables”: Building Strong Local Brands to Compete Against Global Rivals V Davvetas, A Diamantopoulos, G Halkias 45th European Marketing Academy Conference (EMAC 2016), 2016 | 6 | 2016 |
| The influence of employee accent on customer participation in services D Bourdin, C Sichtmann, V Davvetas Journal of Service Research 27 (2), 194-212, 2024 | 5 | 2024 |
| Diamanopoulos.(2016). The interplay between country stereotypes and perceived brand globalness/localness as drives of brand preferens G Halkias, V Davvetas Journal of Business Research, September, 3621-3628, 0 | 5 | |
| Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns P Riefler, OB Büttner, V Davvetas Journal of International Marketing 32 (2), 49-64, 2024 | 4 | 2024 |
Adamantios DiamantopoulosProfessorial Research Fellow, Chair of International Business, University of Viennaunivie.ac.at의 이메일 확인됨
