| The Impact of eWOM on Consumer Brand Engagement M Srivastava, S Sivaramakrishnan Marketing Intelligence & Planning 39 (3), 469-484, 2020 | 100 | 2020 |
| Employer and internal branding research: a bibliometric analysis of 25 years GK Saini, F Lievens, M Srivastava Journal of Product & Brand Management 31 (8), 1196-1221, 2022 | 73 | 2022 |
| Mapping the influence of influencer marketing: a bibliometric analysis Abhishek ., M Srivastava Marketing Intelligence & Planning 39 (7), 979-1003, 2021 | 68* | 2021 |
| Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis M Srivastava, S Sivaramakrishnan Marketing Intelligence & Planning 39 (5), 702-727, 2021 | 68 | 2021 |
| A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing M Srivastava, S Sivaramakrishnan International Marketing Review 39 (4), 836-851, 2022 | 43 | 2022 |
| Reference price research in marketing: a bibliometric analysis M Srivastava, N Pandey, GK Saini Marketing Intelligence & Planning 40 (5), 604-623, 2022 | 30 | 2022 |
| The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study M Srivastava, S Sivaramakrishnan, GK Saini IIM Kozhikode Society & Management Review 10 (1), 66-81, 2021 | 28 | 2021 |
| Exploring the triad of eWOM, eWOM generator engagement and consumer engagement M Srivastava, S Sivaramakrishnan Journal of Management Research 20 (1), 2020 | 20 | 2020 |
| A bibliometric analysis of the elaboration likelihood model (ELM) M Srivastava, GK Saini Journal of Consumer Marketing 39 (7), 726-743, 2022 | 19 | 2022 |
| Antecedents to customer engagement: moderating role of media richness of brand pages A Gosain, M Srivastava, D Gupta Theoretical Economics Letters 9 (7), 2550-2565, 2019 | 14 | 2019 |
| Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand? M Srivastava, S Abhishek, N Pandey Electronic Commerce Research, 1-69, 2023 | 12 | 2023 |
| A study of determinants of brand loyalty in cosmetics for women consumers of Pune city using path analysis via regression M Srivastava Indian Journal of Marketing 46 (6), 33-50, 2016 | 12 | 2016 |
| A Study of Determinants of Brand Loyality in Cosmetics and Buying Behavior of Female Consumers From Retailers point of View in Pune City M Srivastava International Journal of Business and General Management (IJBGM) 3, 77-86, 2014 | 9 | 2014 |
| Walk their walk, and talk their talk: The Mantra of Success in the Hinterland M Sinha ICFAI Journal of Marketing Management 7 (4), 7-23, 2008 | 8 | 2008 |
| A Comprehensive Study of Corporate Social Responsibility with the help of Rudyard Kipling’s Model M Srivastava AIMA Journal of Management & Research 7 (1/4), 2013 | 6 | 2013 |
| Sensory Marketing in Retail: Why Not All Five? M Srivastava, G Singh Journal of Applied Management-Jidnyasa, 74-78, 2012 | 5 | 2012 |
| A Study of Perception and Buying Behavior of Customers in Apparel Market Segment With Special Reference To Five Major Departmental Stores in Pune City M SRIVASTAVA, ASA Ali International Journal of Sales & Marketing Management Research and …, 2013 | 3 | 2013 |
| Impact of brand loyalty on buying behavior of women consumers with respect to make-up cosmetics in Pune city M Srivastava Asian Journal of Management Research 6 (1), 16-28, 2015 | 2 | 2015 |
| Demystifying customer engagement in B2B markets M Srivastava, S Sivaramakrishnan, N Pandey Journal of Business & Industrial Marketing 39 (11), 2364-2385, 2024 | 1 | 2024 |
| Third-Party Employment Branding: Current Status and Future Directions F LIEVENS, M Srivastava, GK Saini A Research Agenda for Brand Management, 2023 | 1 | 2023 |
Sreeram SivaramakrishnanIndependent Researcherssreeram.com의 이메일 확인됨