Alina Sorescu

인용

	전체	2020년 이후
서지정보	6051	3447
h-index	21	19
i10-index	26	23

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Rajesh ChandyProfessor of Marketing, London Business Schoollondon.edu의 이메일 확인됨
Martin SchreierProfessor of Marketing Management, WU Viennawu.ac.at의 이메일 확인됨
Jaideep C. Prabhuuniversity of cambridgejbs.cam.ac.uk의 이메일 확인됨
Renana PeresProfessor of Marketing, The Hebrew Universityhuji.ac.il의 이메일 확인됨
David SchweidelGoizueta Business School, Emory Universityemory.edu의 이메일 확인됨
Nooshin L WarrenAssociate Professor of Marketing and Eller Faculty Fellow, University of Arizonaemail.arizona.edu의 이메일 확인됨
Jelena SpanjolProfessor, Ludwig-Maximilians-Universität (LMU) München, Institute for Innovation Managementlmu.de의 이메일 확인됨
Jagdip SinghCase Western Reserve Universitycase.edu의 이메일 확인됨
Arvind RangaswamyPenn State Universitypsu.edu의 이메일 확인됨
Ruud FrambachProfessor of Marketing, Vrije Universiteit Amsterdamvu.nl의 이메일 확인됨
Venkatesh ShankarSouthern Methodist Universitymays.tamu.edu의 이메일 확인됨
Tarun KushwahaProfessor of Marketing, University of Wisconsinwisc.edu의 이메일 확인됨
Nader TavassoliProfessor, London Business Schoollondon.edu의 이메일 확인됨
Sorin SorescuProfessor of Finance, Texas A&M Univeristytamu.edu의 이메일 확인됨
Jan-Benedict E.M. SteenkampMassey Distinguished Professor, University of North Carolina atunc.edu의 이메일 확인됨
Bernd H. SchmittProfessor, Columbia Business Schoolcolumbia.edu의 이메일 확인됨
Vanitha SwaminathanThomas Marshall Professor of Marketing, University of Pittsburghkatz.pitt.edu의 이메일 확인됨
Betsy D. Gelbprofessor of marketing & entrepreneurship, University of Houstonuh.edu의 이메일 확인됨
Michael LoweAssociate Professor of Marketing, Georgia Institute of Technologyscheller.gatech.edu의 이메일 확인됨
Adithya PattabhiramaiahAssociate Professorgatech.edu의 이메일 확인됨

팔로우

Alina Sorescu

Professor of Marketing, Mays Business School

tamu.edu의 이메일 확인됨 - 홈페이지

Marketing Strategy Innovation Branding Valuation of Marketing Assets Event Studies


제목 서지정보순 정렬 연도순 정렬 제목순 정렬	인용 인용	연도
Innovations in retail business models A Sorescu, RT Frambach, J Singh, A Rangaswamy, C Bridges Journal of retailing 87, S3-S16, 2011	1130	2011
Sources and financial consequences of radical innovation: Insights from pharmaceuticals AB Sorescu, RK Chandy, JC Prabhu Journal of marketing 67 (4), 82-102, 2003	896	2003
Innovation's effect on firm value and risk: Insights from consumer packaged goods AB Sorescu, J Spanjol Journal of Marketing 72 (2), 114-132, 2008	627	2008
Branding in a hyperconnected world: Refocusing theories and rethinking boundaries V Swaminathan, A Sorescu, JBEM Steenkamp, TCG O’Guinn, B Schmitt Journal of marketing 84 (2), 24-46, 2020	554	2020
Data‐driven business model innovation A Sorescu Journal of Product Innovation Management 34 (5), 691-696, 2017	441	2017
Event study methodology in the marketing literature: an overview A Sorescu, NL Warren, L Ertekin Journal of the Academy of Marketing Science 45, 186-207, 2017	381	2017
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice R Peres, M Schreier, D Schweidel, A Sorescu International Journal of Research in Marketing 40 (2), 269-275, 2023	370	2023
New product preannouncements and shareholder value: Don't make promises you can't keep A Sorescu, V Shankar, T Kushwaha Journal of marketing research 44 (3), 468-489, 2007	366	2007
Employee-based brand equity: Why firms with strong brands pay their executives less NT Tavassoli, A Sorescu, R Chandy Journal of Marketing Research 51 (6), 676-690, 2014	201	2014
Blockchain meets marketing: Opportunities, threats, and avenues for future research R Peres, M Schreier, DA Schweidel, A Sorescu International Journal of Research in Marketing 40 (1), 1-11, 2023	154	2023
Why some acquisitions do better than others: product capital as a driver of long-term stock returns AB Sorescu, RK Chandy, JC Prabhu Journal of Marketing Research 44 (1), 57-72, 2007	153	2007
The impact of corporate social responsibility on brand sales: An accountability perspective D Nickerson, M Lowe, A Pattabhiramaiah, A Sorescu Journal of Marketing 86 (2), 5-28, 2022	88	2022
Negative comparative advertising: Evidence favoring fine-tuning AB Sorescu, BD Gelb Journal of Advertising 29 (4), 25-40, 2000	85	2000
Customer satisfaction and long-term stock returns A Sorescu, SM Sorescu Journal of Marketing 80 (5), 110-115, 2016	84	2016
Innovation in the digital economy: A broader view of its scope, antecedents, and consequences A Sorescu, M Schreier Journal of the Academy of Marketing Science 49 (4), 627-631, 2021	83	2021
Wedded bliss or tainted love? Stock market reactions to the introduction of cobranded products Z Cao, A Sorescu Marketing Science 32 (6), 939-959, 2013	74	2013
Interpreting the stock returns to new product announcements: How the past shapes investors’ expectations of the future NL Warren, A Sorescu Journal of Marketing Research 54 (5), 799-815, 2017	70	2017
Hands off my brand! The financial consequences of protecting brands through trademark infringement lawsuits L Ertekin, A Sorescu, MB Houston Journal of Marketing 82 (5), 45-65, 2018	67	2018
When 1+ 1> 2: How investors react to new product releases announced concurrently with other corporate news NL Warren, A Sorescu Journal of Marketing 81 (2), 64-82, 2017	53	2017
A marketing perspective on business models H Gatignon, X Lecocq, K Pauwels, A Sorescu AMS Review 7, 85-89, 2017	33	2017

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