| Do young consumers care about ethical consumption? Modelling Gen Z's purchase intention towards fair trade coffee Z Robichaud, H Yu British Food Journal, 2021 | 84 | 2021 |
| Experiential value and shopping well‐being of aging consumers H Yu, O Rahman, D Marlatt, Z Robichaud Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2022 | 5 | 2022 |
| Bridging the information asymmetry in e-commerce: an intercultural perspective on sustainable clothing Z Robichaud, BM Brand, H Yu International Journal of Retail & Distribution Management 52 (10/11), 1004-1019, 2024 | 3 | 2024 |
| Learning to be consumers of “smart” retail channels: The baby boomer experience Z Robichaud, H Yu Journal of Global Scholars of Marketing Science 33 (4), 536-560, 2023 | 2 | 2023 |
| SMEs COVID-19 Experiences through a Liminality Lens J Rudkowski, Z Robichaud, F Gunn Crises, Creativity and Innovation, 271-295, 2024 | | 2024 |
| Consumer Purchase Intentions Regarding Fair-Trade Coffee And The Role Of Virtual Reality: An Exploratory Study. Z Robichaud Ryerson University - http://hdl.handle.net/10.32920/14652264.v1, 2019 | | 2019 |
Hong YuProfessor, Retail Management, Ryerson Universityryerson.ca의 이메일 확인됨
