| Aesthetic package design: A behavioral, neural, and psychological investigation M Reimann, J Zaichkowsky, C Neuhaus, T Bender, B Weber Journal of Consumer Psychology 20 (4), 431-441, 2010 | 725 | 2010 |
| Customer relationship management and firm performance: the mediating role of business strategy M Reimann, O Schilke, JS Thomas Journal of the Academy of Marketing Science 38 (3), 326-346, 2010 | 473 | 2010 |
| How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships M Reimann, R Castaño, J Zaichkowsky, A Bechara Journal of Consumer Psychology 22 (1), 128-142, 2012 | 373 | 2012 |
| What drives key informant accuracy? C Homburg, M Klarmann, M Reimann, O Schilke Journal of Marketing Research 49 (4), 594-608, 2012 | 336 | 2012 |
| Uncertainty avoidance as a moderator of the relationship between perceived service quality and customer satisfaction M Reimann, UF Lünemann, RB Chase Journal of Service Research 11 (1), 63-73, 2008 | 324 | 2008 |
| The somatic marker framework as a neurological theory of decision-making: Review, conceptual comparisons, and future neuroeconomics research M Reimann, A Bechara Journal of Economic Psychology 31 (5), 767-776, 2010 | 289 | 2010 |
| Trust in social relations O Schilke, M Reimann, KS Cook Annual Review of Sociology 47, 239-259, 2021 | 277 | 2021 |
| When does international marketing standardization matter to firm performance? O Schilke, M Reimann, JS Thomas Journal of International Marketing 17 (4), 24-46, 2009 | 269 | 2009 |
| Functional magnetic resonance imaging in consumer research: A review and application M Reimann, O Schilke, B Weber, C Neuhaus, J Zaichkowsky Psychology & Marketing 28 (6), 608-637, 2011 | 236 | 2011 |
| Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition M Reimann, O Schilke, JS Thomas International Journal of Research in Marketing 27 (2), 188-197, 2010 | 235 | 2010 |
| Competition-motivated corporate social responsibility J Kemper, O Schilke, M Reimann, X Wang, M Brettel Journal of Business Research 66 (10), 1954-1963, 2013 | 218 | 2013 |
| Self-expansion motivation and inclusion of brands in self: Toward a theory of brand relationships M Reimann, A Aron Handbook of brand relationships, 65-81, 2009 | 198* | 2009 |
| Power decreases trust in social exchange O Schilke, M Reimann, KS Cook Proceedings of the National Academy of Sciences 112 (42), 12950-12955, 2015 | 153 | 2015 |
| Worldwide faculty perceptions of marketing journals: rankings, trends, comparisons, and segmentations GTM Hult, M Reimann, O Schilke Trends, Comparisons, and Segmentations, 1-23, 2009 | 152 | 2009 |
| Insights into the experience of brand betrayal: From what people say and what the brain reveals M Reimann, DJ MacInnis, VS Folkes, A Uhalde, G Pol Journal of the Association for Consumer Research 3 (2), 240-254, 2018 | 110 | 2018 |
| Curiosity tempts indulgence KL Wiggin, M Reimann, SP Jain Journal of Consumer Research 45 (6), 1194-1212, 2019 | 104 | 2019 |
| A neuropsychological approach to understanding risk-taking for potential gains and losses IP Levin, G Xue, JA Weller, M Reimann, M Lauriola, A Bechara Frontiers in neuroscience 6, 15, 2012 | 97 | 2012 |
| Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice M Reimann, R Castaño, J Zaichkowsky, A Bechara Marketing letters 23 (3), 745-759, 2012 | 88 | 2012 |
| Effect of relationship experience on trust recovery following a breach O Schilke, M Reimann, KS Cook Proceedings of the National Academy of Sciences 110 (38), 15236-15241, 2013 | 81 | 2013 |
| Trust is heritable, whereas distrust is not M Reimann, O Schilke, KS Cook Proceedings of the National Academy of Sciences 114 (27), 7007-7012, 2017 | 78 | 2017 |
Oliver SchilkeThe University of Arizona, Eller College of Managementarizona.edu의 이메일 확인됨