| A review of studies on neuromarketing: Practical results, techniques, contributions and limitations VCR Fortunato, JME Giraldi, JHC de Oliveira Journal of Management Research 6 (2), 201, 2014 | 347 | 2014 |
| Eye tracking in neuromarketing: a research agenda for marketing studies ROJ dos Santos, JHC de Oliveira, JB Rocha, JME Giraldi International journal of psychological studies 7 (1), 32, 2015 | 227 | 2015 |
| What is neuromarketing? A proposal for a broader and more accurate definition JHC de Oliveira, JME Giraldi Global Business and Management Research 9 (2), 19, 2017 | 81 | 2017 |
| Destination advertisement semiotic signs: Analysing tourists' visual attention and perceived ad effectiveness M Lourenção, JME Giraldi, JHC de Oliveira Annals of tourism research 84, 103001, 2020 | 76 | 2020 |
| Neuromarketing applied to consumer behaviour: an integrative literature review between 2010 and 2015 ILDS Jordão, MTD Souza, JHCD Oliveira, JME Giraldi International Journal of Business Forecasting and Marketing Intelligence 3 …, 2017 | 76 | 2017 |
| Personal values and the ‘country‐of‐origin effect’: the moderating role of consumers' demographics J De Moura Engracia Giraldi, AA Ikeda International Journal of Consumer Studies 33 (3), 309-315, 2009 | 68 | 2009 |
| Metabolomics as a marketing tool for geographical indication products: a literature review ALL Cassago, MM Artêncio, J de Moura Engracia Giraldi, FB Da Costa European Food Research and Technology 247 (9), 2143-2159, 2021 | 67 | 2021 |
| Estrutura e estratégia: evolução de paradigmas FC de Almeida, AJM Neto, JME Giraldi Revista de Gestão USP 13 (2), 15-26, 2006 | 56 | 2006 |
| The image of Brazil as a tourism destination: an exploratory study of the American market FG Mariutti, JME Giraldi, E Crescitelli International Journal of Business Administration 4 (1), 13, 2013 | 54 | 2013 |
| The influence of store image on customer satisfaction: a case study of a shoe store JMEG Tarsis Souza Silva Brazilian Business Review (English Edition. Online) 7 (2), 60 - 77, 2010 | 52* | 2010 |
| Reciprocal effect of tourist destinations on the strength of national tourism brands GE de Oliveira Santos, JME Giraldi Tourism Management 61, 443-450, 2017 | 51 | 2017 |
| Shared brands and sustainable competitive advantage in the Brazilian wine sector VA Castro, JME Giraldi International Journal of Wine Business Research 30 (2), 243-259, 2018 | 47 | 2018 |
| Advertising in streaming video: An integrative literature review and research agenda JLH Frade, JHC de Oliveira, JME Giraldi Telecommunications Policy 45 (9), 102186, 2021 | 44 | 2021 |
| Marketing communications via celebrity endorsement: an integrative review PI Rocha, JH Caldeira de Oliveira, JME Giraldi Benchmarking: An International Journal 27 (7), 2233-2259, 2020 | 43 | 2020 |
| Sexual appeal in print media advertising: effects on brand recall and fixation time BT Fidelis, JHC Oliveira, JME Giraldi, ROJ Santos Research Journal of Textile and Apparel 21 (1), 42-58, 2017 | 43 | 2017 |
| Reasons for country image evaluation: A study on China image from a Brazilian perspective J de Moura Engracia Giraldi, AA Ikeda, MC Campomar Journal of Database Marketing & Customer Strategy Management 18, 97-107, 2011 | 43 | 2011 |
| A imagem do Brasil no exterior e sua influência nas intenções de compra JME Giraldi, DT de Carvalho RAC Eletrônica 3 (1), 22 - 40, 2009 | 42* | 2009 |
| Differences on the image of Brazil in external markets according to consumers' age, gender, knowledge about the country and country of residence FTC Guina, JME Giraldi International Journal of Business Science & Applied Management (IJBSAM) 7 (2 …, 2012 | 41 | 2012 |
| Brazil's image as a social representation process JME Giraldi, IME Giraldi, AA Scaduto African Journal of Business Management 5 (22), 8821, 2011 | 41 | 2011 |
| Neuromarketing and its implications for operations management: an experiment with two brands of beer JHC Oliveira, JME Giraldi Gestão & Produção 26, e3512, 2019 | 40 | 2019 |
Jorge Henrique Caldeira de OliveiraProfessor de Estratégia, Universidade de São Paulousp.br의 이메일 확인됨
