| Customer and Employee-based Brand Equity Driving United Bank for Africa's Market Performance Uford, Imoh University of the Witwatersrand, 2017 | 36 | 2017 |
| Comparative Analysis and Evaluation of Business and Financial Performance of Amazon.com: A Three-Year Period Critical Review of Exceptional Success II Charles, IC Uford | 32 | 2023 |
| Measuring the Sources and Outcomes of Customer-Based Brand Equity in a Service Industry I Uford, H Duh African Journal of Business and Economic Research (AJBER) 16 (2), 245 - 266, 2021 | 28 | 2021 |
| Effectiveness of E-Marketing Platforms and Consumer Buying Behaviour of Akwa Ibom State University Students Towards Selected Online Products IC Uford, II Charles, AJ Etuk AKSU Journal of Management Sciences (AKSUJOMAS) 7 (1&2), 1-28, 2022 | 16 | 2022 |
| Measuring the Contributions of Sources of Employee-Based Brand Equity to the Market Performance of Deposit Money Banks in Nigeria GS Etim, IC Uford Business and Management Studies 5 (2), 21-33, 2019 | 15 | 2019 |
| Airline Service Recovery Strategies and Passengers’ Satisfaction in Nigeria AJ Etuk, IC Uford, UE Udonde | 13 | 2023 |
| Examining contributions of customer-based and employee-based brand equity to a retail bank’s market performance using resource-based theory DH Inseng, IC Uford The Retail and Marketing Review 15 (1), 27-38, 2019 | 13 | 2019 |
| Electronic banking application and Sterling Bank customers’ adoption: issues, challenges and benefits IC Uford Business & Social Sciences Journal 3 (2), 1-12, 2018 | 13 | 2018 |
| Retail Outlet Location and Business Performance in Uyo Metropolis SJ Akpan, IC Uford International Journal of Advances in Management and Economics 12 (4), 9-18, 2023 | 12 | 2023 |
| Consumer Preference Survey of De Choice Fast Food in Uyo Metropolis, Akwa Ibom State, Nigeria A Mfon, I Uford British Journal of Marketing Studies 10 (2), 13-34, 2022 | 12 | 2022 |
| Teleworking and stress factor amidst COVID-19 pandemic in total Nigeria IC Uford Journal of Marketing Management and Consumer Behavior 3 (2), 2021 | 12 | 2021 |
| The COVID-19 Crisis and Regular Telework: The Effect of Stress on the Nigerian Oil and Gas Employees’ Work Perception I Uford, I Charles, J Ekong European Journal of Management and Marketing Studies 7 (2), 179-199, 2022 | 11 | 2022 |
| The Effect of Product Attributes on Consumers' Attitude Towards Made-In-Nigeria Textiles in South-South Zone of Nigeria IC Uford, GS Etim Journal of Marketing Management and Consumer Behavior 2 (3), 2018 | 11 | 2018 |
| Post COVID-19 Hospitality Business and Sales Performance in Uyo Metropolis IC Uford, MAS Effiong, II Charles | 8 | 2023 |
| Review of COVID-19 Crisis and Telework: Measuring the Performance of Banks' Marketers in Akwa Ibom State, Nigeria IC Uford, AA Mfon, II Charles European Journal of Management and Marketing Studies 8 (2), 136-156, 2023 | 7* | 2023 |
| Product Branding and Customer Patronage of Champion Breweries Plc.’s Products, Uyo, Akwa Ibom State, Nigeria RA Udo, SJ Akpan, IC Uford AKSU Journal of Administration and Cor[porate Governance 4 (2), 208-220, 2024 | 6 | 2024 |
| Examining contributions of customer-based and employee-based brand equity to a retail bank’s market performance using resource-based theory HI Duh, IC Uford The Retail and Marketing Review 15 (1), 27-38, 2019 | 4 | 2019 |
| The Effect of Electronic Banking on the Marketing of Deposit Money Bank's (DMB's) Products in Uyo Metropolis I UFORD, U JOSEPH Journal of Business Sciences 3 (1), 53-74, 2019 | 4* | 2019 |
| Street Trading and Its Implications on Economic Development in Nigeria: A Literature Review SJ Akpan, IC Uford Advance Journal of Economics and Marketing Research 9 (7), 23-32, 2024 | 3 | 2024 |
| Customer and Employee-based Brand Equity Driving United Bank for Africa's Market Performance (Doctoral dissertation, University of the Witwatersrand, Faculty of Commerce, Law … IC Uford | 2 | 2017 |
Imaeka Imoh CharlesUniversity of South Walesstudents.southwales.ac.uk의 이메일 확인됨