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Juan-Pedro Cabrera-Sánchez (ORCID: 0000-0001-5723-3153)
Juan-Pedro Cabrera-Sánchez (ORCID: 0000-0001-5723-3153)
Profesor de Investigación de Mercados, Universidad de Málaga
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Identifying relevant segments of AI applications adopters–Expanding the UTAUT2’s variables
JP Cabrera-Sánchez, ÁF Villarejo-Ramos, F Liébana-Cabanillas, ...
Telematics and Informatics 58, 101529, 2021
1242021
Researching COVID-19 tracing app acceptance: incorporating theory from the technological acceptance model
F Velicia-Martin, JP Cabrera-Sanchez, E Gil-Cordero, PR Palos-Sanchez
PeerJ Computer Science 7, e316, 2021
1182021
Cryptocurrencies as a financial tool: Acceptance factors
E Gil-Cordero, JP Cabrera-Sánchez, MJ Arrás-Cortés
Mathematics 8 (11), 1974, 2020
116*2020
Factors affecting the adoption of big data analytics in companies
JP Cabrera-Sánchez, ÁF Villarejo-Ramos
Administraçao de Empresas, 2019
103*2019
Acceptance and use of big data techniques in services companies
JP Cabrera-Sánchez, ÁF Villarejo-Ramos
Journal of Retailing and Consumer Services 52, 101888, 2020
1002020
Online recommendation systems: Factors influencing use in e-commerce
JP Cabrera-Sánchez, I Ramos-de-Luna, E Carvajal-Trujillo, ...
Sustainability 12 (21), 8888, 2020
742020
Intention to take COVID-19 vaccine as a precondition for international travel: application of extended norm-activation model
A Radic, B Koo, E Gil-Cordero, JP Cabrera-Sánchez, H Han
International Journal of Environmental Research and Public Health 18 (6), 3104, 2021
512021
Performance of Retail Stores at Airports and Their Role in Boosting Traveler Satisfaction and Willingness to Repurchase
H Han, W Quan, E Gil-Cordero, JPCS Sánchez, J Yu
Sustainability 13 (2), 590, 2021
152021
Factores que afectan a la adopción del big data como instrumento de marketing en empresas españolas
JP Cabrera-Sánchez, ÁF Villarejo Ramos
Interioridade e Competitividade: Desafios Globais da Gestâo. XXVIII Jornadas …, 2018
142018
Private label and macroeconomic indexes: an artificial neural networks application
E Gil-Cordero, JP Cabrera-Sánchez
Applied Sciences 10 (17), 6043, 2020
122020
Measuring Behavioural Intention through the Use of Greenwashing: A Study of the Mediating Effects and Variables Involved
E Gil-Cordero, JP Cabrera-Sánchez, I Cepeda-Carrión, ...
Sustainability 13 (12), 6720, 2021
102021
Predicting big data adoption in companies with an explanatory and predictive model
ÁF Villarejo-Ramos, JP Cabrera-Sánchez, J Lara-Rubio, ...
Frontiers in psychology 12, 651398, 2021
102021
Extendiendo el modelo UTAUT para evaluar los factores que afectan la adopción del Big Data en empresas españolas
JP Cabrera-Sánchez, ÁF Villarejo-Ramos
NUEVOS HORIZONTES DEL MARKETING, 181, 2018
92018
Factores que afectan a la adopción y uso de la APP de AIRBNB
JP Cabrera-Sánchez, E Gil-Cordero, HMB Alves
Revista Ibérica de Sistemas e Tecnologias de Informação, 183-205, 2020
42020
El greenwashing o como destapar estrategias comerciales de ventas falsas que se apoyan en una filosofía “verde”
JO Gutiérrez, EG Cordero, IFC Carrión, JP Cabrera-Sánchez
XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação …, 2020
22020
Beyond the post: an SLR of enterprise artificial intelligence in social media
LA Maldonado-Canca, AM Casado-Molina, JP Cabrera-Sánchez, ...
Social Network Analysis and Mining 14 (1), 219, 2024
12024
Blockchain y marketing mix
E Gil-Cordero, JP Cabrera-Sánchez
Revista ESPACIOS. ISSN 798, 1015, 2020
12020
Customer intentions toward the adoption of WhatsApp chatbots for restaurant recommendations
M Romero-Charneco, AM Casado-Molina, P Alarcón-Urbistondo, ...
Journal of Hospitality and Tourism Technology, 2025
2025
Beyond the post: A SLR of business AI in social media
JP Cabrera-Sánchez, LA Maldonado-Canca, AM Casado-Molina
I International Conference on Advanced Marketing Practice Disruptions …, 2024
2024
2. FACTORES DETERMINANTES DEL ÉXITO DE LA BANCA DIGITAL PARA MAYORES: ESPAÑA RURAL VS. URBANA
F Liébana-Cabanillas, S Molinillo, C Zarco, JP Cabrera-Sánchez
UniBusiness AEMARK 1, 33-43, 2024
2024
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