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Sergio Andrés Osuna Ramírez
Sergio Andrés Osuna Ramírez
Lecturer in Marketing, Universidad EIA; PhD in Management, University of Glasgow
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I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management
SA Osuna Ramírez, C Veloutsou, A Morgan-Thomas
Journal of Product & Brand Management 28 (5), 614-632, 2019
1282019
A systematic literature review of brand commitment: definitions, perspectives and dimensions
SA Osuna Ramírez, C Veloutsou, A Morgan-Thomas
4th Annual International Colloquium on Branding organised by ATINER, 2016
842016
Reasoning about distributed knowledge of groups with infinitely many agents
M Guzmán, S Knight, S Quintero, S Ramírez, C Rueda, FD Valencia
CONCUR 2019-30th International Conference on Concurrency Theory 29, 1-29, 2019
132019
Counting and computing join-endomorphisms in lattices
S Quintero, S Ramirez, C Rueda, F Valencia
International Conference on Relational and Algebraic Methods in Computer …, 2020
82020
Formal verification of safety properties for a cache coherence protocol
S Ramírez, C Rocha
2015 10th Computing Colombian Conference (10CCC), 9-16, 2015
82015
Modelo de laboratorio de prospectiva en gerencia para la Escuela de Ingeniería de Antioquia-EIA
RD Botero Tobón, V Calle Zapata, MV Echavarría Goicoechea, ...
Revista EIA, 161-173, 2013
62013
Getting past the crisis: Marketing communication of university sustainability
SAO Ramírez, ME Sierra
Innovar 33 (87), 109-122, 2023
52023
Brand polarization: conceptualisation, antecedents and outcomes
SA Osuna Ramírez
University of Glasgow, 2020
42020
Automatic identification of emotional patterns in audiovisual adverstising by biolectrical brian activity of an individual
E Jaramilllo, V Gómez, A Peña, S Osuna, L Lopera
2016 11th Iberian Conference on Information Systems and Technologies (CISTI …, 2016
42016
On the antipodes of love and hate: The conception and measurement of brand polarization
SAO Ramírez, C Veloutsou, A Morgan-Thomas
Journal of Business Research 179, 114687, 2024
32024
Real-Time Rewriting Logic Semantics for Spatial Concurrent Constraint Programming
S Ramírez, M Romero, C Rocha, F Valencia
Rewriting Logic and Its Applications: 12th International Workshop, WRLA 2018 …, 2018
32018
Incidence of university sustainability on university performance: An exploratory analysis from five private Latin American universities
SA Osuna-Ramírez, M Escobar-Sierra, E Jailler-Castrillón, ...
Administración de Empresas, 2024
12024
Incidence of sustainability in university performance: evidence of stakeholders’ perceptions at Colombian private higher education institutions
PM Hernandez-Diaz, JA Polanco, SA Osuna-Ramírez, E Jaillier-Castrillón, ...
International Journal of Sustainability in Higher Education 25 (2), 416-443, 2023
12023
Computing Distributed Knowledge as the Greatest Lower Bound of Knowledge
C Pinzón, S Quintero, S Ramírez, F Valencia
International Conference on Relational and Algebraic Methods in Computer …, 2021
12021
Reasoning about distributed information with infinitely many agents
M Guzmán, S Knight, S Quintero, S Ramírez, C Rueda, F Valencia
Journal of Logical and Algebraic Methods in Programming 121, 100674, 2021
12021
Algebraic structures from concurrent constraint programming calculi for distributed information in multi-agent systems
M Guzmán, S Knight, S Quintero, S Ramírez, C Rueda, F Valencia
arXiv preprint arXiv:2010.10667, 2020
12020
Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract
SA Osuna Ramirez, C Veloutsou, A Morgan-Thomas
12019
Drivers and Outcomes of Brand Polarization for Airlines Brands
SA Osuna Ramirez, C Veloutsou, A Morgan-Thomas
2024
SUPERAR A CRISE: COMUNICAÇÃO DE MARKETING DA SUSTENTABILIDADE UNIVERSITÁRIA
SAO Ramírez, ME Sierra
Innovar 33 (87), 109-122, 2023
2023
DÉPASSER LA CRISE: LA COMMUNICATION MARKETING DE LA DURABILITÉ DES UNIVERSITÉS
SAO Ramírez, ME Sierra
Innovar 33 (87), 109-122, 2023
2023
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