| Inferring the economics of store density from closures: The Starbucks case AU Guler Marketing Science 37 (4), 611-630, 2018 | 24 | 2018 |
| Countercyclical pricing: A consumer heterogeneity explanation AU Guler, K Misra, N Vilcassim Economics Letters 122 (2), 343-347, 2014 | 21 | 2014 |
| Heterogeneous price effects of consolidation: Evidence from the car rental industry AU Guler, K Misra, V Singh Marketing Science 39 (1), 52-70, 2020 | 4 | 2020 |
| Category expansion through cross-channel demand spillovers AU Guler International Journal of Research in Marketing 40 (3), 629-658, 2023 | 2 | 2023 |
| Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry AU Guler, K Misra, V Singh Marketing Science 43 (5), 1102-1131, 2024 | 1 | 2024 |
| Seasonal price effects of mergers AU Guler Economics Letters 209, 110114, 2021 | 1 | 2021 |
