| Store design and visual merchandising: creating store space that encourages buying C Ebster, M Garaus Business Expert Press, 2011 | 271 | 2011 |
| Using blockchain to signal quality in the food supply chain: The impact on consumer purchase intentions and the moderating effect of brand familiarity H Treiblmaier, M Garaus International Journal of Information Management 68, 102514, 2023 | 188 | 2023 |
| The influence of blockchain-based food traceability on retailer choice: The mediating role of trust M Garaus, H Treiblmaier Food control 129, 108082, 2021 | 171 | 2021 |
| Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation M Garaus, U Wagner, C Kummer Journal of Business Research 68 (5), 1003-1011, 2015 | 153 | 2015 |
| Retail shopper confusion: Conceptualization, scale development, and consequences M Garaus, U Wagner Journal of Business Research 69 (9), 3459-3467, 2016 | 82 | 2016 |
| Shoppers' acceptance and perceptions of electronic shelf labels M Garaus, E Wolfsteiner, U Wagner Journal of Business Research 69 (9), 3687-3692, 2016 | 74 | 2016 |
| The effect of media multitasking on advertising message effectiveness M Garaus, U Wagner, AM Bäck Psychology & Marketing 34 (2), 138-156, 2017 | 69 | 2017 |
| Let me entertain you–Increasing overall store satisfaction through digital signage in retail waiting areas M Garaus, U Wagner Journal of Retailing and Consumer Services 47, 331-338, 2019 | 60 | 2019 |
| Atmospheric harmony in the retail environment: Its influence on store satisfaction and re‐patronage intention M Garaus Journal of Consumer Behaviour 16 (3), 265-278, 2017 | 59 | 2017 |
| Happy grocery shopper: The creation of positive emotions through affective digital signage content M Garaus, U Wagner, S Manzinger Technological Forecasting and Social Change 124, 295-305, 2017 | 57 | 2017 |
| The impact of the COVID-19 pandemic on tourists’ air travel intentions: The role of perceived health risk and trust in the airline M Garaus, M Hudáková Journal of Air Transport Management 103, 102249, 2022 | 51 | 2022 |
| Emotional targeting using digital signage systems and facial recognition at the point-of-sale M Garaus, U Wagner, RC Rainer Journal of Business Research 131, 747-762, 2021 | 51 | 2021 |
| Confusion in internet retailing: causes and consequences M Garaus Internet Research 28 (2), 477-499, 2018 | 48 | 2018 |
| One color fits all: product category color norms and (a) typical package colors M Garaus, G Halkias Review of Managerial Science 14 (5), 1077-1099, 2020 | 46 | 2020 |
| Tourism-induced place change: The role of place attachment, emotions, and tourism concern in predicting supportive or oppositional behavioral responses L Lalicic, M Garaus Journal of Travel Research 61 (1), 202-213, 2022 | 41 | 2022 |
| The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption G Chekembayeva, M Garaus, O Schmidt Journal of Retailing and Consumer Services 72, 103260, 2023 | 38 | 2023 |
| The Impact of the Covid-19 Pandemic on Consumers' Intention to Use Shared-Mobility Services in German Cities M Garaus, C Garaus Frontiers in psychology 12, 646593, 2021 | 31 | 2021 |
| Research directions for digital signage systems in retail C Bauer, M Garaus, C Strauss, U Wagner Procedia Computer Science 141, 503-506, 2018 | 31 | 2018 |
| The unhealthy-tasty intuition for online recipes–when healthiness perceptions backfire M Garaus, L Lalicic Appetite 159, 105066, 2021 | 25 | 2021 |
| Design de loja e Merchandising Visual N Malhotra, M Garau, C Ebster Saraiva Educação SA, 2017 | 24 | 2017 |