| Evaluative conditioning procedures and the resilience of conditioned brand attitudes S Sweldens, SMJ Van Osselaer, C Janiszewski Journal of consumer Research 37 (3), 473-489, 2010 | 308 | 2010 |
| Dissociating contingency awareness and conditioned attitudes: Evidence of contingency-unaware evaluative conditioning. M Hütter, S Sweldens, C Stahl, C Unkelbach, KC Klauer Journal of Experimental Psychology: General 141 (3), 539, 2012 | 194 | 2012 |
| The role of awareness in attitude formation through evaluative conditioning S Sweldens, O Corneille, V Yzerbyt Personality and Social Psychology Review 18 (2), 187-209, 2014 | 174 | 2014 |
| The propagation of self-control: Self-control in one domain simultaneously improves self-control in other domains. MA Tuk, K Zhang, S Sweldens Journal of Experimental Psychology: General 144 (3), 639, 2015 | 134 | 2015 |
| Implicit Misattribution of Evaluative Responses: Contingency-Unaware Evaluative Conditioning Requires Simultaneous Stimulus Presentations. M Hütter, S Sweldens Journal of Experimental Psychology: General 142 (3), 638-643, 2012 | 119 | 2012 |
| Gender identity salience and perceived vulnerability to breast cancer S Puntoni, S Sweldens, NT Tavassoli Journal of Marketing Research 48 (3), 413-424, 2011 | 111 | 2011 |
| Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption M Hütter, S Sweldens Journal of Consumer Research 45 (2), 320-349, 2018 | 75 | 2018 |
| The symmetric nature of evaluative memory associations: Equal effectiveness of forward versus backward evaluative conditioning JC Kim, S Sweldens, M Hütter Social Psychological and Personality Science 7 (1), 61-68, 2016 | 23 | 2016 |
| How to study consciousness in consumer research, A commentary on Williams and Poehlman S Sweldens, MA Tuk, M Hütter Journal of Consumer Research 44 (2), 266-275, 2017 | 22 | 2017 |
| The emotional information processing system is risk averse: Ego-depletion and investment behavior B De Langhe, S Sweldens, S Van Osselaer, M Tuk ERIM report series research in management Erasmus Research Institute of …, 2008 | 22 | 2008 |
| The science of creating brand associations: A continuous Trinity Model linking brand associations to learning processes C du Plessis, S D’Hooge, S Sweldens Journal of Consumer Research 51 (1), 29-41, 2024 | 15 | 2024 |
| The bias in the bias: Comparative optimism as a function of event social undesirability S Sweldens, S Puntoni, G Paolacci, M Vissers Organizational Behavior and Human Decision Processes 124 (2), 229-244, 2014 | 14 | 2014 |
| Evaluative conditioning 2.0: Direct versus associative transfer of affect to brands S Sweldens | 7 | 2009 |
| Putting Operating Principles (What) Before Conditions (How and When) to Improve Theorizing: S-S versus S-R learning in Evaluative Conditioning S Sweldens OSF Preprints, 2018 | 5 | 2018 |
| Puppets on a String S Sweldens | 4 | 2018 |
| Evaluative conditioning 2.0: direct and indirect attachment of affect to brands S Sweldens, S Osselaer, C Janiszewski ACR North American Advances, 2009 | 4 | 2009 |
| TOMTOM: Mapping the Course from B2C to B2B N Kleinsmith, M Campion, S Sweldens, S Puntoni | 3 | 2019 |
| How to Study Consciousness in Consumer Research S Sweldens, MA Tuk, M Huetter Journal of Consumer Research, 0 | 2 | |
| Light or Regular, Now or Later: The Impact of Advance Ordering and Restrained Eating on Choices and Consumption of Light and Regular Vice Food PJ Gai, MA Tuk, S Sweldens Journal of the Association for Consumer Research 7 (4), 492-500, 2022 | 1 | 2022 |
| On the automatic effects of advertising: the uncontrollability of evaluative conditioning effects M Hütter, S Sweldens ACR North American Advances, 2013 | 1 | 2013 |
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