| An appraisal of Nigeria’s micro, small and medium enterprises (MSMEs): Growth, challenges and prospects ET Ebitu, B Glory, UJ Alfred British Journal of Marketing Studies 4 (5), 21-36, 2016 | 170 | 2016 |
| E-marketing strategies and performance of small and medium-sized enterprises: A new-normal agenda GS Etim, EE James, AN Nnana, VO Okeowo Journal of Business and Management Studies 3 (2), 162-172, 2021 | 63 | 2021 |
| Analysis of the economic impacts of cultural festivals: the case of Calabar Carnival in Nigeria. BB Esu, VME Arrey, G Basil, EE Eyo Tourismos 6 (2), 2011 | 52 | 2011 |
| Integrated marketing strategies and performance of hospitality firms amidst the COVID-19 pandemic GS Etim, EE James, EE Essien, VO Okeowo International Journal of Academic Research in Business & Social Sciences 11 …, 2021 | 42 | 2021 |
| Effect of relationship marketing on customer retention in the telecommunications industry GS Etim, IU Etuk, EE James, S Ekpe British Journal of Management and Marketing Studies 4 (4), 68-81, 2020 | 40 | 2020 |
| Information and communication technologies (ICT) and performance of micro, small and medium enterprises (MSMEs) in Nigeria GS Etim, EE James, JE Ekong, DO Jemil African Journal of Economics and Sustainable Development 6 (3), 89-112, 2023 | 38 | 2023 |
| The marketing mix element as determinants of consumer’s choice of made-in-Nigeria shoes in Cross River state G Basil, EJ Etuk, ET Ebitu European Journal of Business and Management 5 (6), 2013 | 38 | 2013 |
| Electronic banking and customers’ access to banking services in rural settlements GS Etim, JA Ada, IE Eyo, SE Ndem, EE James resmilitaris 13 (3), 1161-1177, 2023 | 37 | 2023 |
| Marketing information system (MKIS) and optimization of banking service delivery GS Etim, WS Inyang, EE James, GB Mbu-Ogar African Journal of Accounting and Financial Research 6 (2), 112-125, 2023 | 36 | 2023 |
| Public relations strategies and the marketing performance of financial service providers IB Inyang, GS Etim, E James Quantitative Economics and Management Studies 3 (2), 173-174, 2022 | 36 | 2022 |
| Word-of-mouth communication and customer patronage behaviour towards smartphones GS Etim, EE James, BI Inyang, HE Anna International Journal of Entrepreneurship and Business Innovation 6 (2), 69-85, 2023 | 29 | 2023 |
| Customer service delivery and corporate efficiency of deposit money banks GS Etim, GB Mbu-Ogar, EE James, BI Inyang, HO Udobong African Journal of Accounting and Financial Research 6 (1), 98-114, 2023 | 25 | 2023 |
| Impact of system integration of automation and autonomation supply chain strategies in operational performance of manufacturing firms JA Mpuon, BE Odigbo, GS Etim, IU Etuk, AA Usoro International Journal of Value Chain Management 14 (2), 195-219, 2023 | 20 | 2023 |
| The role of integrated coordination in supply chain performance of firms in the manufacturing industry MJ Akam, EG Sunday, IU Etuk, OB Ejikeme, NN Arikpo International Journal of Integrated Supply Management 16 (1), 26-51, 2023 | 15 | 2023 |
| The role of event marketing in entrepreneurship development of firms in hospitality industry JA Mpuon, GS Etim, AI Offiong, RO Enouh International Journal of Hospitality and Tourism Systems 14 (2), 25, 2021 | 15 | 2021 |
| Measuring the Contributions of Sources of Employee-Based Brand Equity to the Market Performance of Deposit Money Banks in Nigeria GS Etim, IC Uford Business and Management Studies 5 (2), 21-33, 2019 | 15 | 2019 |
| The Effect of Product Attributes on Consumers' Attitude Towards Made-In-Nigeria Textiles in South-South Zone of Nigeria IC Uford, GS Etim Journal of Marketing Management and Consumer Behavior 2 (3), 36-52, 2018 | 11 | 2018 |
| An Empirical Study of the Impact of Non-Store Retailing on Consumers’ Satisfaction in Calabar Metropolis Nigeria G Basil, J Anyadighibe, J Edward, E Sunday American International Journal of Contemporary Research 4 (12), 46-57, 2014 | 10 | 2014 |
| The role of supply chain control in organizational performance of commercial banks MJ Akam, EG Sunday, EG Assam, EH Anna African Journal of Management Research 28 (1), 76-89, 2021 | 9 | 2021 |
| Exchange rate volatility and Insurance Sector Performance in Nigeria: A long-run investigation A LONG-RUN Academy of Accounting and Financial Studies Journal 24 (3), 2020 | 9 | 2020 |
Ezekiel Tom EbituProfessor, Department of Marketing, University of Calabar, Calabar-Nigeriaunical.edu.ng의 이메일 확인됨
