| Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers D Belanche, LV Casaló, C Flavián Industrial Management & Data Systems 119 (7), 1411-1430, 2019 | 813 | 2019 |
| Understanding influencer marketing: The role of congruence between influencers, products and consumers D Belanche, LV Casaló, M Flavián, S Ibáñez-Sánchez Journal of Business Research 132, 186-195, 2021 | 664 | 2021 |
| Service robot implementation: a theoretical framework and research agenda D Belanche, LV Casaló, C Flavián, J Schepers The Service Industries Journal, 1-23, 2020 | 626 | 2020 |
| Website usability, consumer satisfaction and the intention to use a website: The moderating effect of perceived risk D Belanche, LV Casaló, M Guinalíu Journal of retailing and consumer services 19 (1), 124-132, 2012 | 563 | 2012 |
| Understanding interactive online advertising: congruence and product involvement in highly and lowly arousing, skippable video ads D Belanche, C Flavián, A Pérez-Rueda Journal of Interactive Marketing 37, 75-88, 2017 | 409 | 2017 |
| Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience S Barta, D Belanche, A Fernández, M Flavián Journal of Retailing and Consumer Services 70, 103149, 2023 | 380 | 2023 |
| The effects of learner-generated videos for YouTube on learning outcomes and satisfaction C Orús, MJ Barlés, D Belanche, L Casaló, E Fraj, R Gurrea Computers & Education 95, 254-269, 2016 | 367 | 2016 |
| Integrating trust and personal values into the Technology Acceptance Model: The case of e-government services adoption D Belanche, LV Casaló, C Flavián Cuadernos de Economía y Dirección de la Empresa 15 (4), 192-204, 2012 | 350 | 2012 |
| Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer D Belanche, LV Casaló, M Flavián, S Ibáñez-Sánchez Journal of Retailing and Consumer Services 61, 102585, 2021 | 334 | 2021 |
| Trust transfer in the continued usage of public e-services D Belanche, LV Casaló, C Flavián, J Schepers Information & Management 51 (6), 627-640, 2014 | 298 | 2014 |
| Instagram Stories versus Facebook Wall: an advertising effectiveness analysis D Belanche, I Cenjor, A Pérez-Rueda Spanish Journal of Marketing-ESIC 23 (1), 69-94, 2019 | 295 | 2019 |
| I want to feel good and avoid feeling bad. The role of anticipated emotions in purchase intention R Bagozzi, D Belanche, LV Casaló, C Flavián Psychology & Marketing 33 (8), 629-645, 2016 | 293 | 2016 |
| Intention to use analytical artificial intelligence (AI) in services – the effect of technology readiness and awareness C Flavián, A Pérez-Rueda, D Belanche, LV Casaló Journal of Service Management 33 (2), 293-320, 2022 | 292 | 2022 |
| City attachment and use of urban services: Benefits for smart cities D Belanche, LV Casaló, C Orús Cities 50, 75-81, 2016 | 292 | 2016 |
| Robots or frontline employees?: Exploring customers’ attributions of responsibility and stability after service failure or success D Belanche, C Flavián, LV Casaló, JJL Schepers Journal of Service Management, 2020 | 290 | 2020 |
| Frontline robots in tourism and hospitality: service enhancement or cost reduction? D Belanche, LV Casaló, C Flavián Electronic Markets 31, 477-492, 2021 | 269 | 2021 |
| Examining the effects of robots’ physical appearance, warmth, and competence in frontline services: The Humanness-Value-Loyalty model D Belanche, LV Casalo, J Schepers, C Flavián Psychology & Marketing 38, 2357-2376, 2021 | 266 | 2021 |
| Mobile apps use and WOM in the food delivery sector: the role of planned behavior, perceived security and customer lifestyle compatibility D Belanche, M Flavián, A Pérez-Rueda Sustainability 12 (10), 4275, 2020 | 237 | 2020 |
| Followers’ reactions to influencers’ Instagram posts D Belanche, M Flavián, S Ibáñez-Sánchez Spanish Journal of Marketing-ESIC 24 (1), 37-54, 2020 | 210 | 2020 |
| Eight social media challenges for marketing managers CF Hofacker, D Belanche Spanish Journal of Marketing-ESIC 20 (2), 73-80, 2016 | 177 | 2016 |
Luis V. CasalóCatedrático de Universidad - Universidad de Zaragozaunizar.es의 이메일 확인됨