| A sales process framework to regain B2B customers A Liu, M Leach, R Chugh Journal of Business & Industrial Marketing 30 (8), 906-914, 2015 | 57 | 2015 |
| Working smart to win back lost customers the role of coping choices and justice mechanisms AH Liu, R Chugh, A Noel Gould European Journal of Marketing 50 (3/4), 397-420, 2016 | 24 | 2016 |
| B2B Buyers' emotions and regulatory focus in justice and switch back decisions R Chugh, N Gould, MP Leach, AH Liu Industrial Marketing Management 109, 73-89, 2023 | 9 | 2023 |
| The influence of psychological contracts on exporter–distributor relationships and export venture performance: the conditional role of institutional distance R Chugh, VJ Lindsay, NJ Ashill, D Crick Asia Pacific Journal of Marketing and Logistics 36 (3), 641-659, 2024 | 4 | 2024 |
| Chief executive officer’s dark triad personality and firm's degree of internationalization: The mediating role of ambidexterity JE Nooshabadi, AI Mockaitis, R Chugh International Business Review 33 (4), 102296, 2024 | 2 | 2024 |
| Situational control and strategic choices during supply chain disruptions: case studies of SME exporters J Hassan, R Chugh, M Ren, H Gao International Marketing Review, 2024 | | 2024 |
| It’s all about resources: Narcissistic CEOs and entrepreneurial orientation during disruptions R Chugh, AI Mockaitis, SE Lanivich, JE Nooshabadi International Small Business Journal, 02662426241269774, 2024 | | 2024 |
| Fencing or balancing? An exploratory study of Australian and New Zealand exporters’ strategic responses during the US-China trade war M Ren, R Chugh, H Gao International Marketing Review, 2024 | | 2024 |
| Cultural norms R Chugh Elgar Encyclopedia of Cross-Cultural Management, 6-8, 2024 | | 2024 |
| Personality Matters: How Dark Traits Drive SME’s Degree of Internationalization J Esmaeili Nooshabadi, AI Mockaitis, R Chugh Academy of Management Proceedings 2024 (1), 17255, 2024 | | 2024 |
| CEO’s Dark Triad Personality Traits and Their Effect on Ambidexterity in SMEs J Esmaeili Nooshabadi, AI Mockaitis, R Chugh Academy of Management Proceedings 2024 (1), 17293, 2024 | | 2024 |
| James Bond Chief Executive Officer and Firm Internationalization J Esmaeili Nooshabadi, AI Mockaitis, R Chugh Academy of Management Proceedings 2022 (1), 17698, 2022 | | 2022 |
| The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor Relationships: An Abstract R Chugh, V Lindsay, D Crick, AH Liu Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
| Felt Bad After Goodbye: Do Purchasing Agent’s Emotions Affect Customer Switch Back? An Abstract R Chugh, AH Liu, MP Leach Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | | 2018 |
| Felt bad after goodbye: Do purchasing agent’s emotions affect customer switch back? R Chugh, AH Liu, MP Leach World Marketing Congress, 2017 | | 2017 |
| Rebuilding Relationship Quality to Regain Lost Customers: Purchasing Agents’ Perspective AH Liu, R Chugh, MP Leach Society of Marketing Advances Conference, 2016 | | 2016 |
| The Influence of Psychological Contract on Exporter-distributor Relationships and Export Venture Performance: A Thesis Submitted to the Victoria University of Wellington in … R Chugh Victoria University of Wellington, 2016 | | 2016 |
| Problem vs. Emotional-Focused Coping with Customer Defections: How Positive Sense and Respond Strategies Support Win-Back R Chugh, N Gould, AH Liu, MP Leach Society of Marketing Advances Conference, 2014 | | 2014 |
| Defection Analysis and Reacquisition Efforts: Building A Sales Process Framework for B2B Reacquisition AH Liu, MP Leach, R Chugh National Conference in Sales Management, 2014 | | 2014 |
| THE INFLUENCE OF PSYCHOLOGICAL CONTRACTS ON BUYER-SELLER RELATIONSHIPS ACROSS INSTITUTIONALLY DISTANT MARKETS R Chugh, APV Lindsay, D Crick | | |
Annie LiuTexas State Universitytxstate.edu의 이메일 확인됨