| Managing Digital Marketing Communication of Coffee Shop Using Instagram DK Soedarsono, B Mohamad, AA Adamu, KA Pradita International Journal of Interactive Mobile Technologies 14 (5), 108-118, 2020 | 141 | 2020 |
| Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia AR Ismail, B Nguyen, J Chen, TC Melewar, B Mohamad Young Consumers 22 (1), 112-130, 2021 | 117 | 2021 |
| An examination of the effects of service quality and customer satisfaction on customer loyalty in the hotel industry JS Priyo, B Mohamad, RR Adetunji International Journal of Supply Chain Management 8 (1), 653-663, 2019 | 93 | 2019 |
| LMX quality, supervisory communication and team-oriented commitment: A multilevel analysis approach H Abu Bakar, CS Mustaffa, B Mohamad Corporate Communications: An International Journal 14 (1), 11-33, 2009 | 93 | 2009 |
| Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education sector B Mohamad, HA Bakar, NAA Rahman Jurnal Manajemen Pemasaran 2 (2), 81-89, 2007 | 77 | 2007 |
| Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands? RA Raji, S Mohd Rashid, S Mohd Ishak, B Mohamad Journal of Promotion Management 26 (1), 19-49, 2020 | 76 | 2020 |
| Youth online political participation: The role of Facebook use, interactivity, quality information and political interest SD Abdu, B Mohamad, S Muda SHS Web of Conferences 33, 00080, 2017 | 76 | 2017 |
| Youth offline political participation: Trends and role of social media B Mohamad, SD Abdu, H Halim Jurnal Komunikasi: Malaysian Journal of Communication 34 (3), 192-207, 2018 | 73 | 2018 |
| The effects of advertising appeals on consumers’ behavioural intention towards global brands SH Raza, HA Bakar, B Mohamad Journal of Islamic Marketing 11 (2), 440-460, 2020 | 67 | 2020 |
| Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm SH Raza, H Abu Bakar, B Mohamad Journal of Business and Retail Management Research 12 (2), 185-193, 2017 | 60 | 2017 |
| Sustainability through TQM practices in the food and beverages industry MD Akanmu, MG Hassan, B Mohamad, N Nordin International Journal of Quality & Reliability Management 40 (2), 335-364, 2021 | 53 | 2021 |
| Antecedents of internal crisis communication and its consequences on employee performance AA Adamu, B Mohamad, NAA Rahman International Review of Management and Marketing 6 (7), 33-41, 2016 | 53 | 2016 |
| Superior–subordinate communication dimensions and working relationship: Gender preferences in a Malaysian organization HA Bakar, B Mohamad, CS Mustafa Journal of Intercultural Communication Research 36 (1), 51-69, 2007 | 53 | 2007 |
| Expatriate adjustment: Validating multicultural personality trait among self-initiated academic expatriates H Halim, HA Bakar, B Mohamad Procedia-Social and Behavioral Sciences 155, 123-129, 2014 | 50 | 2014 |
| A reliable and valid measurement scale for assessing internal crisis communication AA Adamu, B Mohamad Journal of Communication Management 23 (2), 90-108, 2019 | 46 | 2019 |
| Shared Cultural Characteristics Similarities in Malaysia’s Multi-ethnic Society H Abu Bakar, B Mohamad, H Halim, C Subramaniam, LS Choo Journal of Intercultural Communication Research 47 (3), 243-267, 2018 | 42 | 2018 |
| Advertising appeals and Malaysian culture norms: Scale content validation SH Raza, H Abu Bakar, B Mohamad Journal of Asian Pacific Communication 28 (1), 61-82, 2018 | 41 | 2018 |
| Corporate communication management (CCM) and organisational performance: a review of the current literature, conceptual model and research propositions B Mohamad, HA Bakar, H Halim, AR Ismail Procedia-Social and Behavioral Sciences 155, 115-122, 2014 | 41 | 2014 |
| Developing a strategic model of internal crisis communication: Empirical evidence from Nigeria AA Adamu, B Mohamad International Journal of Strategic Communication 13 (3), 233-254, 2019 | 40 | 2019 |
| Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework SMS Busen, CS Mustaffa, B Mohamad Asia Pacific Journal of Education, Arts and Sciences 3 (1), 75-82, 2016 | 39 | 2016 |
Hassan Abu BakarProfessor, Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysiauum.edu.my의 이메일 확인됨
