| Women representation on boards: A South African perspective G Willows, M van der Linde Meditari Accountancy Research 24 (2), 211-225, 2016 | 77 | 2016 |
| Perceptions of retirement savings: Through the lens of black amaXhosa women in South Africa GD Willows, C October Critical Perspectives on Accounting, 102382, 2023 | 26 | 2023 |
| Who trades profusely? The characteristics of individual investors who trade frequently D Richards, GD Willows Global Finance Journal 35 (February), 1-11, 2018 | 25 | 2018 |
| Actual and Self-Assessed Financial Literacy among Employees of a South African University GD Willows Numeracy 12 (1), 11, 2019 | 23 | 2019 |
| The relevance of anger, anxiety, gender and race in investment decisions DMV Bernaola, GD Willows, D West Mind & Society: Cognitive Studies in Economics and Social Sciences 20 (1), 23-23, 2021 | 22 | 2021 |
| Differential investment performance in South Africa based on gender and age G Willows, D West International Business & Economics Research Journal (IBER) 14 (3), 537-560, 2015 | 22 | 2015 |
| Share price reaction to financial and integrated reports GD Willows, JA Rockey South African Journal of Accounting Research 32 (2-3), 174-188, 2018 | 20 | 2018 |
| The value of financial advice: An analysis of the investment performance of advised and non-advised individual investors J Allie, D West, G Willows Investment Analysts Journal 45 (sup-1), 63-74, 2016 | 20 | 2016 |
| Develop a retirement plan and stick to it: it will improve both your attitude and behavior with money. GD Willows Financial Services Review 28 (3), 2020 | 16 | 2020 |
| South African individual retirement savings: An analysis of the social factors GD Willows Risk Management and Insurance Review 22, 303-328, 2019 | 16 | 2019 |
| Differential investment performance in South Africa based on gender G Willows, D West International Business & Economics Research Journal (IBER) 14 (1), 221-236, 2015 | 15 | 2015 |
| “It’s a long story…”–impression management in South African corporate reporting S Jugnandan, GD Willows Accounting Research Journal, 2021 | 13 | 2021 |
| Monday mornings: Individual investor trading on days of the week and times within a day DW Richards, GD Willows Journal of Behavioral and Experimental Finance 22, 105-115, 2019 | 13 | 2019 |
| The commercialist identity of mid-tier firm auditors: a precarious balancing of priorities M Harber, GD Willows Accounting, Auditing & Accountability Journal 35 (8), 1803-1829, 2022 | 12 | 2022 |
| An investigation of investors’ estimates of returns earned and the effect of anchoring on these estimations G Dowie, G Willows South African Journal of Accounting Research 30 (1), 29-40, 2015 | 12 | 2015 |
| Towards an integrated debiasing framework for consumer financial decisions: A reflection on debiasing research S Jugnandan, GD Willows International Journal of Consumer Studies 47 (4), 1544-1560, 2023 | 9 | 2023 |
| The Extent to Which Professional Advice Can Reduce the Disposition Effect: An Emerging Market Study J Bashall, GD Willows, D West Journal of Emerging Market Finance 17 (2), 229-249, 2018 | 8 | 2018 |
| Audit Outcomes and the Level of Service Delivery within Local Government Municipalities in South Africa V Aadnesgaard, G Willows CORPORATE OWNERSHIP & CONTROL, 546, 2016 | 8 | 2016 |
| Preparing accounting students to be responsible leaders T Miller, GD Willows Accounting Education 33 (5), 539-573, 2024 | 7 | 2024 |
| Buy and buy again: The impact of unique reference points on (re) purchase decisions GD Willows, DW Richards International Review of Finance 23 (2), 301-316, 2023 | 5 | 2023 |
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