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Yubo Chen
Yubo Chen
Coca-Cola Chair Professor, School of Economics and Management, Tsinghua University
sem.tsinghua.edu.cn의 이메일 확인됨 - 홈페이지
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Online consumer review: Word-of-mouth as a new element of marketing communication mix
Y Chen, J Xie
Management Science 54 (3), 477-491, 2008
30282008
Social Media Metrics—A Framework and Guidelines for Managing Social Media
K Peters, Y Chen, AM Kaplan, B Ognibeni, K Pauwels
Journal of Interactive Marketing 27 (4), 281-298, 2013
11672013
Online social interactions: A natural experiment on word of mouth versus observational learning
Y Chen, Q Wang, J Xie
Journal of Marketing Research 48 (2), 238-254, 2011
11292011
The role of marketing in social media: how online consumer reviews evolve
Y Chen, S Fay, Q Wang
Journal of Interactive Marketing 25 (2), 85-94, 2011
10572011
The firm's management of social interactions
D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ...
Marketing letters 16 (3), 415-428, 2005
9962005
Does a firm's product-recall strategy affect its financial value? An examination of strategic alternatives during product-harm crises
Y Chen, S Ganesan, Y Liu
Journal of Marketing 73 (6), 214-226, 2009
6882009
Third-party product review and firm marketing strategy
Y Chen, J Xie
Marketing Science 24 (2), 218-240, 2005
5792005
大数据背景下商务管理研究若干前沿课题
冯芷艳， 郭迅华， 曾大军， 陈煜波， 陈国青
管理科学学报 16 (1), 1-9, 2013
2962013
供应链管理理论与方法
沈厚才， 陶青， 陈煜波
中国管理科学 8 (1), 1-9, 2000
279*2000
When do third-party product reviews affect firm value and what can firms do? The case of media critics and professional movie reviews
Y Chen, Y Liu, J Zhang
Journal of Marketing 76 (2), 116-134, 2012
2762012
Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges
Y Chen, L Wang
Journal of Marketing 83 (5), 28-31, 2019
1602019
Deciphering word-of-mouth in social media: Text-based metrics of consumer reviews
Z Zhang, X Li, Y Chen
ACM Transactions on Management Information Systems (TMIS) 3 (1), 1-23, 2012
1502012
Social learning in networks of friends versus strangers
J Zhang, Y Liu, Y Chen
Marketing Science 34 (4), 573-589, 2015
1192015
Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market
Y Chen, M Ghosh, Y Liu, L Zhao
Journal of Marketing Research 56 (6), 995-1011, 2019
1182019
Survival in markets with network effects: Product compatibility and order-of-entry effects
Q Wang, Y Chen, J Xie
Journal of Marketing 74 (4), 1-14, 2010
812010
The phase transition of markets and organizations: The new intelligence and entrepreneurial frontier
R Lusch, Y Liu, Y Chen
IEEE Intelligent Systems, IEEE Intelligent Systems 25 (1), 71-75, 2010
742010
User-generated content on social media: Predicting market success with online word-of-mouth
Y Liu, Y Chen, R Lusch, H Chen, D Zimbra, S Zeng
IEEE Intelligent Systems, January/February, 2010
662010
The Impact of Product Photo on Online Consumer Purchase Intention: an Image-Processing Enabled Empirical Study.
X Li, M Wang, Y Chen
PACIS, 325, 2014
472014
How Is Mobile User Behavior Different?—A Hidden Markov Model of Mobile Cross-Application Usage Dynamics
S Wu, Y Tan, Y Chen, YS Liang
Information Systems Research 33 (3), 1002-1022, 2022
212022
企业数字化转型和管理: 研究框架与展望
黄丽华， 朱海林， 刘伟华， 窦一凡， 王今朝， 蔡莉， 陈煜波， 廖貅武， 吴晓波， ...
管理科学学报 24 (8), 26-35, 2021
172021
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