| Online social interactions: A natural experiment on word of mouth versus observational learning Y Chen, Q Wang, J Xie Journal of marketing research 48 (2), 238-254, 2011 | 1129 | 2011 |
| The role of marketing in social media: How online consumer reviews evolve Y Chen, S Fay, Q Wang Journal of interactive marketing 25 (2), 85-94, 2011 | 1057 | 2011 |
| Failure to complete cross-border M&As:“to” vs.“from” emerging markets C Zhou, J Xie, Q Wang Journal of International Business Studies 47, 1077-1105, 2016 | 178 | 2016 |
| Should ad spending increase or decrease before a recall announcement? The marketing–finance interface in product-harm crisis management H Gao, J Xie, Q Wang, KC Wilbur Journal of Marketing 79 (5), 80-99, 2015 | 157 | 2015 |
| Marketing implications of online consumer product reviews Y Chen, S Fay, Q Wang Business Week 7150, 1-36, 2003 | 89 | 2003 |
| Survival in markets with network effects: Product compatibility and order-of-entry effects Q Wang, Y Chen, J Xie Journal of Marketing 74 (4), 1-14, 2010 | 81 | 2010 |
| MULTIPLE-WINNER AWARD RULES IN ONLINE PROCUREMENT AUCTIONS Q Wang, J Feng, X Jiang, J Xie Production and Operations Management, 2019 | 56* | 2019 |
| Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa P Zou, Q Wang, J Xie, C Zhou Journal of the Academy of Marketing Science 48, 966-986, 2020 | 54 | 2020 |
| Will consumers be willing to pay more when your competitors adopt your technology? The impacts of the supporting-firm base in markets with network effects Q Wang, J Xie Journal of Marketing 75 (5), 1-17, 2011 | 49 | 2011 |
| Decomposing pioneer survival: implications for the order‐of‐entry effect Q Wang, J Xie Journal of Product Innovation Management 31 (1), 128-143, 2014 | 9 | 2014 |
| Friend or foe? The impact of refurbished products in markets with network effects and standards competition Y Zheng, Q Wang, CH Park Journal of Operations Management 70 (2), 224-242, 2024 | 3 | 2024 |
| Statistical analysis of firm interdependence using duration data—parametric approach Y Hsu, Q Wang Communications in Statistics-Simulation and Computation 46 (2), 1292-1301, 2017 | 1 | 2017 |
| Intra-Standard Competition: The Joint Impact of an Installed-User Base and a Supporting-Firm Base in Markets with Network Effects Q Wang, H Zhao, J Xie Customer Needs and Solutions 3 (3), 159-174, 2016 | 1 | 2016 |
| The Impacts of the Supporting-Firm Base in Markets with Network Effects Q Wang, J Xie Marketing Science Institute, 2010 | 1 | 2010 |
| The Role of Cross-Border E-commerce Platforms in the Digital Economy: Empower Firms to Gain Global Market Insights to Increase Global Competitiveness Y Chen, Q Wang, J Zhang Available at SSRN, 2024 | | 2024 |
| When a Strategy for Sustainability is Sustainable: The Impact of Refurbished Products in Markets with Network Effects and Standards Competition (CEIBS Working Paper, No. 017 … Q Wang, YE Zheng, CH Park | | 2020 |
| In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT) Q Wang, N Fu, X Wang | | 2020 |
| Should Ad Spending Increase or Decrease Prior to a Product Recall Announcement? H Gao, J Xie, Q Wang, KC Wilbur | | 2014 |
| DO NOT PRINT Y Chen, Q Wang, J Xie | | 2010 |
| Chủ đề/Từ khóa: Kinh tế Năm xuất bản: Apr-2011 Q Wang, J Xie | | |
