| How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects PJ Kitchen, L Porcu, S Barrio-Garcia Servicio de Publicaciones de la Universidad de Navarra, 2012 | 298 | 2012 |
| Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale L Porcu, S Del Barrio-Garcia, PJ Kitchen European Journal of Marketing 51 (3), 692-718, 2017 | 162 | 2017 |
| Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach F Munoz-Leiva, L Porcu, S Barrio-García International Journal of Advertising 34 (4), 678-701, 2015 | 133 | 2015 |
| The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine M Yasin, F Liébana-Cabanillas, L Porcu, RN Kayed Journal of Retailing and Consumer Services 52, 101902, 2020 | 120 | 2020 |
| Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros International Journal of Hospitality Management 80, 13-24, 2019 | 111 | 2019 |
| The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance L Porcu, S del Barrio-Garcia, PJ Kitchen, M Tourky Journal of Business Research 119, 435-443, 2020 | 91 | 2020 |
| CSR activities and consumer loyalty: The effect of the type of publicizing medium P Mercadé-Melé, S Molinillo, A Fernández-Morales, L Porcu Journal of Business Economics and Management 19 (3), 431-455, 2018 | 73 | 2018 |
| A cross-cultural analysis of the effect of language on perceived risk online JM Alcántara-Pilar, S del Barrio-García, L Porcu Computers in Human Behavior 29 (3), 596-603, 2013 | 54 | 2013 |
| Toward an understanding of online information processing in e-tourism: does national culture matter? JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu Journal of Travel & Tourism Marketing 34 (8), 1128-1142, 2017 | 51 | 2017 |
| Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)? L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros International Journal of Advertising 36 (1), 121-141, 2017 | 49 | 2017 |
| The effect of brand experience on customers’ engagement behavior within the context of online Brand communities: the impact on intention to forward online Company-Generated content M Yasin, L Porcu, F Liébana-Cabanillas Sustainability 11 (17), 4649, 2019 | 44 | 2019 |
| Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions JM Alcántara‐Pilar, S Del Barrio‐García, L Porcu, E Crespo‐Almendros Journal of Consumer Behaviour 16 (6), e61-e75, 2017 | 40 | 2017 |
| Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure N Rodríguez-Priego, L Porcu, MBP Peña, EC Almendros Journal of Retailing and Consumer Services 72, 103284, 2023 | 36 | 2023 |
| Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation N Rodríguez-Priego, L Porcu, PJ Kitchen Journal of Business Research 140, 546-555, 2022 | 33 | 2022 |
| Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study B García-Carrión, S Del Barrio-García, F Muñoz-Leiva, L Porcu Journal of Hospitality and Tourism Management 55, 78-90, 2023 | 31 | 2023 |
| Motivational duality in online consumer behaviour: website usability and flow state as moderating factors. JM Alcántara-Pilar, S del Barrio-Garcí, L Porcu, E Crespo-Almendros International Journal of Business & Economics 14 (1), 2015 | 30 | 2015 |
| Venta personal: una perspectiva integrada y relacional S del Barrio García Editorial UOC, 2012 | 27 | 2012 |
| Looking into the Islamic banking sector in Palestine: do religious values influence active social media engagement behavior? M Yasin, L Porcu, F Liébana-Cabanillas Journal of Islamic Marketing 12 (9), 1801-1819, 2020 | 22 | 2020 |
| The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case M Yasin, L Porcu, M T Abusharbeh, F Liébana-Cabanillas Economic research-Ekonomska istraživanja 33 (1), 1985-2006, 2020 | 22 | 2020 |
| Analyzing the cultural diversity of consumers in the global marketplace JM Alcántara-Pilar IGI Global, 2015 | 20 | 2015 |
Salvador Del Barrio-García (ORCID: 0...University of Granadaugr.es의 이메일 확인됨
