| Viral Marketing, Celebrity Endorsement dan Brand Awareness Terhadap Keputusan Pembelian Pada Geprek Bensu Medan A Alfifto, A Siringoringo, HCP Hasman Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi (JEBMA) 2 (1), 1-9, 2022 | 12 | 2022 |
| The Effect Of Social Media Marketing On Value Equity, Brand Equity And Relationship Equity On Young Entrepreneurs In Medan City B Hutagalung, SH Situmorang, Alfifto 1st Economics and Business International Conference 2017 (EBIC 2017), 2018 | 11* | 2018 |
| Metode Penelitian Ekonomi: Konsep, Metode, dan Implementasi H Manalu, F Ramly, IM Djodding, PP Kusuma, FA Guampe, E Farida, ... Penerbit Mifandi Mandiri Digital 1 (01), 2024 | 9 | 2024 |
| Effect of employee engagement and enjoyable employee experience on employee performance EJ Sinurat, LT Berampu, A Alfifto System Review 12 (03), 45-56, 2021 | 6 | 2021 |
| Pengaruh Advertising dan Personal Selling terhadap Keputusan Pembelian Sepeda Motor Honda HCP Hasman, C Natalina, A Alfifto Jurnal Manajemen Tools, 2021 | 4 | 2021 |
| Pengaruh e-Service Quality dan e-WOM terhadap Kepuasan Pengguna Shopee pada Ibu Rumah Tangga Pada Pembelian Produk Fashion A Alfifto Jurnal Manajemen & Bisnis Kreatif 9 (1), 1-9, 2023 | 3 | 2023 |
| Conceptualizing Halal Product in the Context of Culinary in the Digital Era: E-Commerce and RideHailing Based SA Salqaura, RC Sipayung, WR Amelia, I Royani, Alfifto International Journal of Research and Review 10 (3), 404-415, 2023 | 3 | 2023 |
| Tourism Image, Experiential Value, Experiential Satisfaction dan dampaknya terhadap Revisit Intention ES Rini, Y Absah, BK Fawzeea, A Alfifto Journal of Education, Humaniora and Social Sciences (JEHSS) 4 (4), 2649-2654, 2022 | 3 | 2022 |
| Pengaruh Green Product Dan Green Price Terhadap Keputusan Pembelian Produk Wikstea Pada Mahasiswa Fakultas Kehutanan Universitas Sumatera Utara HCP Hasman, SM Lubis, SA Salqaura, A Alfifto, WR Amelia Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 8 (1), 439-455, 2024 | 2 | 2024 |
| Marketing Perspective in Social Enterprise Performance: A Bibliometric Analysis SA Salqaura, WR Amelia, A Alfifto, HCP Hasman Journal of Critical Realism in Socio-Economics (JOCRISE) 1 (1), 11-24, 2022 | 2 | 2022 |
| Pengaruh Green Product Dan Green Promotion Terhadap Keputusan Pembelian Produk Tupperware (Studi Kasus Di Kisaran) CS Novita, A Alfifto Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) 5 (1), 13-21, 2024 | 1 | 2024 |
| Pengaruh Kompetensi dan Kredibilitas Chatbot AI Terhadap Kepercayaan Penggunaan Chatbot AI Pada Pengguna Lazada Di Kota Medan MRA Mutyara, HCP Hasman, A Alfifto, MR Darmansyah Eqien-Jurnal Ekonomi dan Bisnis 13 (01), 1-13, 2024 | 1 | 2024 |
| The Role Of Fınancıal Technology In Improvıng The Economy MSMES On JL. Setıa Budı Medan After Pandemıc Covıd-19 C Sembiring, WR Amelia, A Alfifto, SA Salqaura, HCP Hasman Asian Journal of Management, Entrepreneurship and Social Science 3 (01), 156-168, 2023 | 1 | 2023 |
| The Influence of Perceptions of Ease, Trust, Risk on Interest in Using Fintech in Pasir Putih Village on DANA Application Users WR Amelia, Alfifto, HCP Hasman, SA Salqaura, RW Ageng International Journal of Research and Review 9 (8), 141-147, 2022 | 1 | 2022 |
| Pengaruh Social Media Marketing terhadap Customer Equity pada Pengusaha Muda di Kota Medan A Alfifto Universitas Sumatera Utara, 2017 | 1 | 2017 |
| Pengaruh Kualitas Pelayanan dan Perceived value Terhadap Loyalitas Pelanggan Pemain Golf Royal Sumatera Medan P Purba, RF Meutia, A Alfifto Innovative: Journal Of Social Science Research 5 (1), 4122-4132, 2025 | | 2025 |
| Increasing the MSMEs performance through cutting edge innovation capability MY Siregar, WP Sari, A Prayudi, Alfifto Jurnal Siasat Bisnis, 41-57, 2025 | | 2025 |
| Build Personal Branding in Marketing 5.0 Era YG Prananda, A Alfifto, N Yunita Dynamic Strategies for Entrepreneurial Marketing, 103-118, 2025 | | 2025 |
| Pengaruh Fomo Terhadap Impulse Buying Saat Live Streaming pada Pengguna Shopee di Kota Medan HCP Hasman, NA Irza, N Yunita, A Alfifto Jurnal Ilmiah Wahana Pendidikan 10 (23), 496-509, 2024 | | 2024 |
| Pengaruh Pengetahuan Kewirausahaan dan Keterampilan Wirausaha Terhadap Keberhasilan Usaha Online Shop Nielsenfashion S Tanjung, RF Meutia, N Yunita, Alfifto, MR Darmansyah Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah 9 (5), 3414 …, 2024 | | 2024 |
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