팔로우
Ashlee Humphreys
Ashlee Humphreys
Professor of Integrated Marketing Communications, Northwestern University
northwestern.edu의 이메일 확인됨 - 홈페이지
제목
인용
인용
연도
Uniting the tribes: Using text for marketing insight
J Berger, A Humphreys, S Ludwig, WW Moe, O Netzer, DA Schweidel
Journal of marketing 84 (1), 1-25, 2020
7762020
The intersecting roles of consumer and producer: A critical perspective on co‐production, co‐creation and prosumption
A Humphreys, K Grayson
Sociology compass 2 (3), 963-980, 2008
7652008
Automated text analysis for consumer research
A Humphreys, RJH Wang
Journal of Consumer Research 44 (6), 1274-1306, 2018
7252018
Megamarketing: The creation of markets as a social process
A Humphreys
Journal of marketing 74 (2), 1-19, 2010
7062010
Semiotic structure and the legitimation of consumption practices: The case of casino gambling
A Humphreys
Journal of Consumer Research 37 (3), 490-510, 2010
4902010
Framing the game: Assessing the impact of cultural representations on consumer perceptions of legitimacy
A Humphreys, KA Latour
Journal of Consumer Research 40 (4), 773-795, 2013
2542013
Branding disaster: Reestablishing trust through the ideological containment of systemic risk anxieties
A Humphreys, CJ Thompson
Journal of Consumer Research 41 (4), 877-910, 2014
2322014
Status games: Market driving through social influence in the US wine industry
A Humphreys, GS Carpenter
Journal of Marketing 82 (5), 141-159, 2018
1662018
Social media
A Humphreys
The Routledge companion to consumer behavior, 363-379, 2017
1582017
Consumer perceptions of service constellations: implications for service innovation
ACR van Riel, G Calabretta, PH Driessen, B Hillebrand, A Humphreys, ...
Journal of Service Management 24 (3), 314-329, 2013
1162013
Construal matching in online search: Applying text analysis to illuminate the consumer decision journey
A Humphreys, MS Isaac, RJH Wang
Journal of Marketing Research 58 (6), 1101-1119, 2021
982021
The politicization of objects: Meaning and materiality in the US cannabis market
AD Huff, A Humphreys, SJS Wilner
Journal of Consumer Research 48 (1), 22-50, 2021
812021
Bringing institutional theory to marketing: Taking stock and future research directions
KB Slimane, D Chaney, A Humphreys, B Leca
Journal of Business Research 105, 389-394, 2019
792019
How is sustainability structured? The discursive life of environmentalism
A Humphreys
Journal of Macromarketing 34 (3), 265-281, 2014
792014
The relationship between self-report of depression and media usage
M Block, DB Stern, K Raman, S Lee, J Carey, AA Humphreys, F Mulhern, ...
Frontiers in human neuroscience 8, 712, 2014
712014
The consumer as Foucauldian “object of knowledge”
A Humphreys
Social Science Computer Review 24 (3), 296-309, 2006
642006
Megamarketing expanded by neo-institutional theory
D Chaney, K Ben Slimane, A Humphreys
Journal of Strategic Marketing 24 (6), 470-483, 2016
582016
A brand-new look at you: Predicting brand personality in social media networks with machine learning
U Pamuksuz, JT Yun, A Humphreys
Journal of Interactive Marketing 56 (1), 1-15, 2021
492021
Maintaining legitimacy in contested mature markets through discursive strategies: The case of corporate environmentalism in the French automotive industry
A Debenedetti, D Philippe, D Chaney, A Humphreys
Industrial Marketing Management 92, 332-343, 2021
352021
Do more experienced critics review differently? How field-specific cultural capital influences the judgments of cultural intermediaries
M Corciolani, K Grayson, A Humphreys
European Journal of Marketing 54 (3), 478-510, 2020
252020
현재 시스템이 작동되지 않습니다. 나중에 다시 시도해 주세요.
학술자료 1–20