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Marina C. Terzi
Marina C. Terzi
Postdoc Researcher, Department of Agribusiness and Supply Chain Management, Agricultural University
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Multichannel digital marketing optimizations through big data analytics in the tourism and hospitality industry
DP Sakas, DP Reklitis, MC Terzi, C Vassilakis
Journal of Theoretical and Applied Electronic Commerce Research 17 (4), 1383 …, 2022
512022
The effectiveness of centralized payment network advertisements on digital branding during the COVID-19 crisis
DP Sakas, IDG Kamperos, DP Reklitis, NT Giannakopoulos, ...
Sustainability 14 (6), 3616, 2022
472022
International Events: the impact of the conference location
MC Terzi, DP Sakas, I Seimenis
Procedia-Social and Behavioral Sciences 73, 363-372, 2013
352013
The effects of logistics websites’ technical factors on the optimization of digital marketing strategies and corporate brand name
DP Sakas, DP Reklitis, P Trivellas, C Vassilakis, MC Terzi
Processes 10 (5), 892, 2022
322022
Growth of digital brand name through customer satisfaction with big data analytics in the hospitality sector after the COVID-19 crisis
DP Sakas, DP Reklitis, MC Terzi, N Glaveli
International Journal of Information Management Data Insights 3 (2), 100190, 2023
292023
Social media strategy processes for centralized payment network firms after a war crisis outset
DP Sakas, NT Giannakopoulos, MC Terzi, IDG Kamperos, ...
Processes 10 (10), 1995, 2022
172022
Marketing dynamic simulation modelling in high tech laboratories
MC Terzi, DP Sakas, D Vlachos
Key Engineering Materials 495, 23-27, 2012
152012
Digital transformation management of supply chain firms based on big data from DeFi social media profiles
DP Sakas, NT Giannakopoulos, MC Terzi, N Kanellos, A Liontakis
Electronics 12 (20), 4219, 2023
142023
Pricing strategy dynamic simulation modelling within the high-tech sector
MC Terzi, DP Sakas, I Seimenis
Key Engineering Materials 495, 167-170, 2012
142012
What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?
DP Sakas, NT Giannakopoulos, MC Terzi, IDG Kamperos, N Kanellos
International Journal of Bank Marketing 42 (6), 1313-1347, 2024
122024
Agroeconomic Indexes and Big Data: Digital Marketing Analytics Implications for Enhanced Decision Making with Artificial Intelligence-Based Modeling
NT Giannakopoulos, MC Terzi, DP Sakas, N Kanellos, KS Toudas, ...
Information 15 (2), 67, 2024
102024
The contribution of the scientific committee in the development of conferences
MC Terzi, DP Sakas, I Seimenis
Procedia-Social and Behavioral Sciences 73, 373-382, 2013
102013
MEASURING SERVICE QUALITY IN THE GREEK'S SHIPPING TRANSPORTATION SECTOR: THE EMERGING GAP IN CUSTOMERS'EXPECTATIONS AND PERCEPTIONS
DP Sakas, T Marina
Marketing and Management Sciences, 280-284, 2010
102010
Engineering supply chain transportation indexes through big data analytics and deep learning
DP Sakas, NT Giannakopoulos, MC Terzi, N Kanellos
Applied Sciences 13 (17), 9983, 2023
82023
Leading logistics firms’ re-engineering through the optimization of the customer’s social media and website activity
DP Sakas, DP Reklitis, MC Terzi
Electronics 12 (11), 2443, 2023
82023
The long-term risk familiarity effect on courier services’ digital branding during the COVID-19 crisis
DP Sakas, IDG Kamperos, MC Terzi
Journal of Theoretical and Applied Electronic Commerce Research 17 (4), 1655 …, 2022
82022
Digital Marketing Strategies and Profitability in the Agri-Food Industry: Resource Efficiency and Value Chains.
N Kanellos, P Karountzos, NT Giannakopoulos, MC Terzi, DP Sakas
Sustainability (2071-1050) 16 (14), 2024
62024
The Economic Dynamics of Desktop and Mobile Customer Analytics in Advancing Digital Branding Strategies: Insights from the Agri-Food Industry
N Kanellos, MC Terzi, NT Giannakopoulos, P Karountzos, DP Sakas
Sustainability 16 (14), 5845, 2024
32024
Leveraging Digital Marketing Strategies in Favor of Business Performance: Evidence From the Maritime Logistics Sector
MC Terzi, DP Sakas, N Kanellos, N Giannakopoulos, P Trivellas, ...
Economic and Social Development: Book of Proceedings, 96-106, 2023
32023
SUPPLY CHAIN FIRMS'FINANCIAL PERFORMANCE CONNECTION WITH DIGITAL MARKETING WEBSITE DATA
DP Sakas, NT Giannakopoulos, N Kanellos, MC Terzi, P Rekleitis, ...
Economic and Social Development: Book of Proceedings, 116-124, 2023
22023
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