Multichannel digital marketing optimizations through big data analytics in the tourism and hospitality industry DP Sakas, DP Reklitis, MC Terzi, C Vassilakis Journal of Theoretical and Applied Electronic Commerce Research 17 (4), 1383 …, 2022 | 51 | 2022 |
The effectiveness of centralized payment network advertisements on digital branding during the COVID-19 crisis DP Sakas, IDG Kamperos, DP Reklitis, NT Giannakopoulos, ... Sustainability 14 (6), 3616, 2022 | 47 | 2022 |
International Events: the impact of the conference location MC Terzi, DP Sakas, I Seimenis Procedia-Social and Behavioral Sciences 73, 363-372, 2013 | 35 | 2013 |
The effects of logistics websites’ technical factors on the optimization of digital marketing strategies and corporate brand name DP Sakas, DP Reklitis, P Trivellas, C Vassilakis, MC Terzi Processes 10 (5), 892, 2022 | 32 | 2022 |
Growth of digital brand name through customer satisfaction with big data analytics in the hospitality sector after the COVID-19 crisis DP Sakas, DP Reklitis, MC Terzi, N Glaveli International Journal of Information Management Data Insights 3 (2), 100190, 2023 | 29 | 2023 |
Social media strategy processes for centralized payment network firms after a war crisis outset DP Sakas, NT Giannakopoulos, MC Terzi, IDG Kamperos, ... Processes 10 (10), 1995, 2022 | 17 | 2022 |
Marketing dynamic simulation modelling in high tech laboratories MC Terzi, DP Sakas, D Vlachos Key Engineering Materials 495, 23-27, 2012 | 15 | 2012 |
Digital transformation management of supply chain firms based on big data from DeFi social media profiles DP Sakas, NT Giannakopoulos, MC Terzi, N Kanellos, A Liontakis Electronics 12 (20), 4219, 2023 | 14 | 2023 |
Pricing strategy dynamic simulation modelling within the high-tech sector MC Terzi, DP Sakas, I Seimenis Key Engineering Materials 495, 167-170, 2012 | 14 | 2012 |
What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises? DP Sakas, NT Giannakopoulos, MC Terzi, IDG Kamperos, N Kanellos International Journal of Bank Marketing 42 (6), 1313-1347, 2024 | 12 | 2024 |
Agroeconomic Indexes and Big Data: Digital Marketing Analytics Implications for Enhanced Decision Making with Artificial Intelligence-Based Modeling NT Giannakopoulos, MC Terzi, DP Sakas, N Kanellos, KS Toudas, ... Information 15 (2), 67, 2024 | 10 | 2024 |
The contribution of the scientific committee in the development of conferences MC Terzi, DP Sakas, I Seimenis Procedia-Social and Behavioral Sciences 73, 373-382, 2013 | 10 | 2013 |
MEASURING SERVICE QUALITY IN THE GREEK'S SHIPPING TRANSPORTATION SECTOR: THE EMERGING GAP IN CUSTOMERS'EXPECTATIONS AND PERCEPTIONS DP Sakas, T Marina Marketing and Management Sciences, 280-284, 2010 | 10 | 2010 |
Engineering supply chain transportation indexes through big data analytics and deep learning DP Sakas, NT Giannakopoulos, MC Terzi, N Kanellos Applied Sciences 13 (17), 9983, 2023 | 8 | 2023 |
Leading logistics firms’ re-engineering through the optimization of the customer’s social media and website activity DP Sakas, DP Reklitis, MC Terzi Electronics 12 (11), 2443, 2023 | 8 | 2023 |
The long-term risk familiarity effect on courier services’ digital branding during the COVID-19 crisis DP Sakas, IDG Kamperos, MC Terzi Journal of Theoretical and Applied Electronic Commerce Research 17 (4), 1655 …, 2022 | 8 | 2022 |
Digital Marketing Strategies and Profitability in the Agri-Food Industry: Resource Efficiency and Value Chains. N Kanellos, P Karountzos, NT Giannakopoulos, MC Terzi, DP Sakas Sustainability (2071-1050) 16 (14), 2024 | 6 | 2024 |
The Economic Dynamics of Desktop and Mobile Customer Analytics in Advancing Digital Branding Strategies: Insights from the Agri-Food Industry N Kanellos, MC Terzi, NT Giannakopoulos, P Karountzos, DP Sakas Sustainability 16 (14), 5845, 2024 | 3 | 2024 |
Leveraging Digital Marketing Strategies in Favor of Business Performance: Evidence From the Maritime Logistics Sector MC Terzi, DP Sakas, N Kanellos, N Giannakopoulos, P Trivellas, ... Economic and Social Development: Book of Proceedings, 96-106, 2023 | 3 | 2023 |
SUPPLY CHAIN FIRMS'FINANCIAL PERFORMANCE CONNECTION WITH DIGITAL MARKETING WEBSITE DATA DP Sakas, NT Giannakopoulos, N Kanellos, MC Terzi, P Rekleitis, ... Economic and Social Development: Book of Proceedings, 116-124, 2023 | 2 | 2023 |