Shelly Rodgers

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	전체	2020년 이후
서지정보	7339	2736
h-index	34	24
i10-index	58	47

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Esther ThorsonProfessor of Journalism, College of Communication Arts and Sciences, Michigan State Universitymsu.edu의 이메일 확인됨
Qimei ChenProfessor of Marketing, University of Hawaiihawaii.edu의 이메일 확인됨
Jon StemmleUniversity of Missourimissouri.edu의 이메일 확인됨
Ye WangUniversity of Missouri, Kansas Cityumkc.edu의 이메일 확인됨
Manu BhandariArkansas State Universityastate.edu의 이메일 확인됨
Hyojung ParkLouisiana State Universitylsu.edu의 이메일 확인됨
Petya EcklerU of Strathclydestrath.ac.uk의 이메일 확인됨
Frank AlpertAssociate Professor of Marketing UQ Business School, University of Queenslandbusiness.uq.edu.au의 이메일 확인됨
Jack SchultzResearch Professor, Biology and Biochemistry, University of Houstonutoledo.edu의 이메일 확인됨
Kjerstin ThorsonDean, College of Liberal Arts, Colorado State Universitycolostate.edu의 이메일 확인됨
Erin WillisUniversity of Colorado - Bouldercolorado.edu의 이메일 확인됨
Doyle YoonAssociate Professor / Gaylord College / University of Oklahomaou.edu의 이메일 확인됨
Glen T. CameronProfessor, Missouri School of Journalismmissouri.edu의 이메일 확인됨
Elisia CohenUniversity of Minnesotaumn.edu의 이메일 확인됨
Ze WangResearch Scientist at Amazon Web Servicesamazon.com의 이메일 확인됨
Weilu ZhangUniversity of Kentuckyuky.edu의 이메일 확인됨
María E. Len-RíosProfessor, University of Minnesotaumn.edu의 이메일 확인됨
Kennon SheldonProfessor of Psychology, University of Missourimissouri.edu의 이메일 확인됨
Douglas A. LukeProfessor of Public Health, Washington Universitywustl.edu의 이메일 확인됨
Rachel YoungSchool of Journalism and Mass Communication, University of Iowauiowa.edu의 이메일 확인됨

팔로우

Shelly Rodgers

Curators' Distinguished Professor, Maxine Wilson Gregory Chair, University of Missouri

missouri.edu의 이메일 확인됨 - 홈페이지

Advertising Digital Advertising Artificial Intelligence and Advertising Health and Advertising


제목 서지정보순 정렬 연도순 정렬 제목순 정렬	인용 인용	연도
The interactive advertising model: How users perceive and process online ads S Rodgers, E Thorson Journal of interactive advertising 1 (1), 41-60, 2000	885	2000
Gender and e-commerce: An exploratory study S Rodgers, MA Harris Journal of advertising research 43 (3), 322-329, 2003	757	2003
Relationships between blogs as eWOM and interactivity, perceived interactivity, and parasocial interaction KS Thorson, S Rodgers Journal of Interactive Advertising 6 (2), 5-44, 2006	639	2006
Internet community group participation: Psychosocial benefits for women with breast cancer S Rodgers, Q Chen Journal of Computer-Mediated Communication 10 (4), JCMC1047, 2005	428	2005
Effects of valence and extremity of eWOM on attitude toward the brand and website M Lee, S Rodgers, M Kim Journal of Current Issues & Research in Advertising 31 (2), 1-11, 2009	396	2009
The effects of sponsor relevance on consumer reactions to internet sponsorships S Rodgers Journal of advertising 32 (4), 67-76, 2003	391	2003
A socialization perspective on male and female reporting S Rodgers, E Thorson Journal of communication 53 (4), 658-675, 2003	291	2003
What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions M Bhandari, S Rodgers Electronic word of mouth as a promotional technique, 125-141, 2020	258	2020
An examination of advertising credibility and skepticism in five different media using the persuasion knowledge model JJ Moore, SL Rodgers American Academy of Advertising. Conference. Proceedings, 10, 2005	221	2005
Health organizations’ use of Facebook for health advertising and promotion H Park, S Rodgers, J Stemmle Journal of interactive advertising 12 (1), 62-77, 2011	218	2011
Advertising theory S Rodgers, E Thorson Routledge, 2012	202	2012
Representation of women in news and photos: Comparing content to perceptions ME Len-Rios, S Rodgers, E Thorson, D Yoon Journal of Communication 55 (1), 152-168, 2005	172	2005
An improved way to characterize Internet users S Rodgers, KM Sheldon Journal of advertising Research 42 (5), 85-94, 2002	170	2002
Analyzing health organizations' use of Twitter for promoting health literacy H Park, S Rodgers, J Stemmle Journal of health communication 18 (4), 410-425, 2013	158	2013
Development of an instrument to measure web site personality Q Chen, S Rodgers Journal of Interactive advertising 7 (1), 4-46, 2006	130	2006
Cancer coverage in general-audience and black newspapers EL Cohen, CA Caburnay, DA Luke, S Rodgers, GT Cameron, MW Kreuter Health communication 23 (5), 427-435, 2008	117	2008
Electronic word of mouth and consumer generated content: From concept to application S Rodgers, Y Wang Handbook of research on digital media and advertising: User generated …, 2011	113	2011
Digital Advertising S Rodgers, E Thorson New York: Routledge. https://doi. org/10.4324/9781315623252 10, 9781315623252, 2017	110	2017
The web motivation inventory: replication, extension and application to internet advertising S Rodgers, Y Wang, R Rettie, F Alpert International Journal of Advertising 26 (4), 447-476, 2007	100	2007
A critical review of the e-satisfaction literature Q Chen, S Rodgers, Y He American Behavioral Scientist 52 (1), 38-59, 2008	97	2008

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