| A lovable personality: The effect of brand personality on brand love P Roy, K Khandeparkar, M Motiani Journal of brand Management 23, 97-113, 2016 | 177 | 2016 |
| Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions: A social identity theory perspective S Mittal, V Gupta, M Motiani IIMB Management Review 34 (1), 7-17, 2022 | 74 | 2022 |
| Investigating brand community engagement and evangelistic tendencies on social media P Sharma, A Sadh, A Billore, M Motiani Journal of Product & Brand Management 31 (1), 16-28, 2022 | 70 | 2022 |
| Fake-love: brand love for counterfeits K Khandeparkar, M Motiani Marketing Intelligence & Planning 36 (6), 661-677, 2018 | 66 | 2018 |
| Have green, pay more: An empirical investigation of consumer’s attitude towards green packaging in an emerging economy P Mishra, T Jain, M Motiani Essays on Sustainability and Management: Emerging Perspectives, 125-150, 2017 | 51 | 2017 |
| Exploration of factors affecting the use of Web 2.0 for knowledge sharing among healthcare professionals: An Indian perspective B Maheshwari, M Sarrion, M Motiani, S O'Sullivan, R Chandwani Journal of Knowledge Management 25 (3), 545-558, 2021 | 49 | 2021 |
| Why should I pay more? Testing the impact of contextual cues on perception of price unfairness for the price-disadvantaged segment in dual pricing K Khandeparkar, B Maheshwari, M Motiani Tourism Management 78, 104075, 2020 | 31 | 2020 |
| Channel intermediaries and manufacturer performance: An exploratory investigation in an emerging market A Sharma, K Cosguner, TK Sharma, M Motiani Journal of Retailing 97 (4), 639-657, 2021 | 28 | 2021 |
| Relation between human resource development climate and organisational commitment: empirical study in Indian banking sector S Mittal, V Gupta, M Motiani International Journal of Indian Culture and Business Management 12 (2), 204-223, 2016 | 22 | 2016 |
| The effect of media exposure on contraceptive adoption across “poverty line” K Khandeparkar, P Roy, M Motiani International Journal of Pharmaceutical and Healthcare Marketing 9 (3), 219-236, 2015 | 12 | 2015 |
| It is a sexist world out there: A qualitative research on sexism in Indian advertising K Khandeparkar, M Motiani Editorial Team Editorial Advisory Board 34, 2015 | 8 | 2015 |
| Thank you for not smoking–A multi-method investigation to understand the effect of anti-smoking warnings in television programs K Khandeparkar, M Motiani, A Sharma Journal of Business Research 128, 462-472, 2021 | 7 | 2021 |
| A powerful tip: Power's impact on tipping behavior K Khandeparkar, M Motiani, SS Chaurasia, J Chowdhury International Journal of Consumer Studies 48 (2), e13021, 2024 | 5 | 2024 |
| Fake Love: Brand love in the context of counterfeits K Khandeparkar, M Motiani Publication name, 52, 2017 | 4 | 2017 |
| Relationships between Brand Love, Affective Commitment, PWOM Behaviour and Turnover Intention S Mittal, V Gupta, M Motiani Academy of Management Proceedings 2017 (1), 13275, 2017 | 2 | 2017 |
| The effect of alcohol consumption and contextual cues on the evaluation of new brands of alcoholic beverages at the POS K Khandeparkar, M Motiani Journal of Retailing and Consumer Services 55, 102120, 2020 | 1 | 2020 |
| Qasab: Kutch Craftswomen’s Producer Co. Ltd. S Mittal, V Gupta, M Motiani Asian Case Research Journal 22 (02), 255-277, 2018 | 1 | 2018 |
| Are we set for Electric Cars? Questioning the Environmental Readiness of India P Roy, M Motiani, PP Dewani Journal Transition Studies Review 22 (2), 21-32, 2015 | 1 | 2015 |
| Are We Set for Electric Cars? Questioning the Environmental Readiness of India P Roy, M Motiani, P Dewani Questioning the Environmental Readiness of India (April 25, 2014), 2014 | 1 | 2014 |
| Gifting a warm-glow effect: how identity influences charitable gifting G Ranga, K Khandeparkar, M Motiani, P Sharma Marketing Intelligence & Planning, 2025 | | 2025 |