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Fabian Bartsch
Fabian Bartsch
Montpellier Business School
montpellier-bs.com의 이메일 확인됨 - 홈페이지
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A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
F Bartsch, P Riefler, A Diamantopoulos
Journal of International Marketing 24 (1), 82-110, 2016
1872016
Brand credibility and marketplace globalization: The role of perceived brand globalness and localness
T Mandler, F Bartsch, CM Han
Journal of International Business Studies 52 (8), 1559-1590, 2021
1342021
Global brand ownership: The mediating roles of consumer attitudes and brand identification
F Bartsch, A Diamantopoulos, NG Paparoidamis, R Chumpitaz
Journal of Business Research 69 (9), 3629-3635, 2016
1182016
Global consumer culture: epistemology and ontology
M Cleveland, F Bartsch
International marketing review 36 (4), 556-580, 2019
1152019
On the interplay between consumer dispositions and perceived brand globalness: Alternative theoretical perspectives and empirical assessment
A Diamantopoulos, V Davvetas, F Bartsch, T Mandler, ...
Journal of International Marketing 27 (4), 39-57, 2019
802019
Consumer socialization in childhood and adolescence: Impact of psychological development and family structure
M Hota, F Bartsch
Journal of Business Research 105, 11-20, 2019
562019
# Instafame: exploring the endorsement effectiveness of influencers compared to celebrities
JF Gräve, F Bartsch
International Journal of Advertising 41 (4), 591-622, 2022
532022
COO in print advertising: Developed versus developing market comparisons
KP Zeugner-Roth, F Bartsch
Journal of Business Research 120, 364-378, 2020
302020
Consumer authenticity seeking: conceptualization, measurement, and contingent effects
F Bartsch, KP Zeugner-Roth, CS Katsikeas
Journal of the Academy of Marketing Science, 1-28, 2022
262022
Facts, fantasies, foundations, formations, fights, and fallouts of global consumer culture: an introduction to the special issue
F Bartsch, M Cleveland, E Ko, JW Cadogan
International Marketing Review 36 (4), 514-523, 2019
152019
Consumer animosity: the mitigating effect of perceived brand globalness
T Mandler, F Bartsch, T Krüger, KA Kim, CM Han
International Marketing Review 40 (2), 365-384, 2023
142023
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects
T Mandler, F Bartsch, KP Zeugner-Roth
Journal of Business Research 164, 113941, 2023
112023
Epilogue on global consumer culture: epistemology and ontology
M Cleveland, F Bartsch
International Marketing Review 36 (4), 598-606, 2019
102019
How sustainable luxury influences product value perceptions and behavioral intentions: A comparative study of emerging vs. developed markets
VS Osburg, V Yoganathan, F Bartsch, MF Diallo, H Liu
Journal of Business Ethics 191 (4), 713-738, 2024
52024
Sustainable agricultural technologies of the future: Determination of adoption readiness for different consumer groups
A Schnack, F Bartsch, VS Osburg, A Errmann
Technological Forecasting and Social Change 208, 123697, 2024
42024
Marketplace globalization and shifting brand perceptions: The role of perceived brand globalness and cultural symbolism
T Mandler, F Bartsch, CM Han
Global Marketing Conference, 1223-1223, 2018
22018
THE VALUE OF CONSUMER DISPOSITIONS AS MODERATORSIN GLOBAL BRANDING RESEARCH
T Mandler, F Bartsch
Global Marketing Conference, 924-939, 2016
22016
The dark side of brand co-creation: a psychological ownership perspective
F Bartsch, B Claus
Research Handbook on Brand Co-Creation, 218-239, 2022
12022
Country of origin cues in advertising: theoretical insights and practical implications
F Bartsch, KP Zeugner-Roth
Marketing Countries, Places, and Place-associated Brands, 212-227, 2021
12021
Predicting Global Brand Ownership: An Empirical Investigation of Positive Consumer Dispositions towards Globality
F Bartsch, A Diamantopoulos
44th European Marketing Academy Conference (EMAC 2015), 2015
12015
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