| Mobilising collaborative consumption lifestyles: A comparative frame analysis of time banking M Laamanen, S Wahlen, M Campana International Journal of Consumer Studies 39 (5), 459-467, 2015 | 109 | 2015 |
| # dadtribe: Performing sharenting labour to commercialise involved fatherhood M Campana, A Van den Bossche, B Miller Journal of Macromarketing 40 (4), 475-491, 2020 | 73 | 2020 |
| Introduction to the special issue: A macromarketing perspective on alternative economies M Campana, A Chatzidakis, M Laamanen Journal of Macromarketing 37 (2), 125-130, 2017 | 33 | 2017 |
| ‘We're All Born Naked and the Rest Is Drag’: Spectacularization of Core Stigma in RuPaul’s Drag Race M Campana, K Duffy, MR Micheli Journal of Management Studies, 2022 | 23 | 2022 |
| “Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets? M Brouard, KH Brunk, M Campana, M Dalmoro, MC Ferreira, ... Journal of Public Policy & Marketing 42 (1), 56-73, 2023 | 15 | 2023 |
| From crisis to advocacy: Tracing the emergence and evolution of the LGBTQIA+ consumer market M Montecchi, MR Micheli, M Campana, HJ Schau Journal of Public Policy & Marketing 43 (1), 10-30, 2024 | 13 | 2024 |
| Special Issue on Alternative Economies: Journal of Macromarketing, 2017 M Campana, A Chatzidakis, M Laamanen Journal of Macromarketing 35 (1), 151-152, 2015 | 11 | 2015 |
| RuPaul’s Drag Race: Between Cultural Branding and Consumer Culture M Campana, K Duffy The Cultural Impact of RuPaul's Drag Race, 2021 | 8 | 2021 |
| Competing with networks: a case study on the 3D printing. M Gasparin, R Micheli, M Campana University of Leicester, 2015 | 4 | 2015 |
| Costruirsi un'opinione: le mamme e la ridondanza informativa P Dubini, M Campana ASK, 2009 | 4 | 2009 |
| Blogging as entrepreneurial sweatshop P Dubini, M Campana ESA Research Network Sociology of Culture Midterm Conference: Culture and …, 2010 | 3 | 2010 |
| Unconventional entrepreneurship: shaping practices within fablabs MR Micheli, M Campana, M Gasparin, A Shantz Academy of Management Proceedings 2022 (1), 11397, 2022 | 1 | 2022 |
| Core Stigma and the Consumption of RuPaul's Drag Race M Campana, K Duffy, MR Micheli Advances in Consumer Research 48, 246-247, 2020 | 1 | 2020 |
| Motherhood, Entrepreneurship and Consumption: the Case of the Mumpreneurs (part of a symposium on Consumption and Work in the 21st Century) M Campana, R Doern Goldsmiths, University of London, 2018 | 1 | 2018 |
| Introduction: What are Marketplace Cultures of Drag? M Laamanen, MR Micheli, M Campana, R Venkatraman, K Duffy Drag as Marketplace, 1-18, 2024 | | 2024 |
| Drag as Marketplace: Contemporary Cultures, Identities and Business M Laamanen, M Campana, MR Micheli, R Venkatraman, K Duffy Policy Press, 2024 | | 2024 |
| Conclusion: Studying Drag Marketplace Cultures–Critical Reflections and Future Directions M Campana, R Venkatraman, K Duffy, M Laamanen, MR Micheli Drag as Marketplace, 169-186, 2024 | | 2024 |
| Consumer Creativity GH Knudsen, M Campana, K Duffy, E Arnould Elgar Encyclopedia of Consumer Behavior, 76-80, 2024 | | 2024 |
| Queens of Drag, Organizations, and Organizing: Stigma, Spectacle, and Inclusion MR Micheli, M Campana, K Duffy Academy of Management Proceedings 2024 (1), 16945, 2024 | | 2024 |
| The LOOP Framework: Mapping the Marketplace Landscape of Relationships Between Brands and Queerness R Venkatraman, M Campana, J Drenten Sexuality in Marketing and Consumption, 99-116, 2024 | | 2024 |