| Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies CM Voorhees, MK Brady, R Calantone, E Ramirez Journal of the academy of marketing science 44, 119-134, 2016 | 2158 | 2016 |
| Green marketing strategies: an examination of stakeholders and the opportunities they present JJ Cronin, JS Smith, MR Gleim, E Ramirez, JD Martinez Journal of the Academy of Marketing Science 39, 158-174, 2011 | 1075 | 2011 |
| Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective Z Xu, GL Frankwick, E Ramirez Journal of business research 69 (5), 1562-1566, 2016 | 572 | 2016 |
| Some antecedents of price sensitivity E Ramirez, RE Goldsmith Journal of Marketing Theory and Practice 17 (3), 199-214, 2009 | 175 | 2009 |
| Concrete and abstract goals associated with the consumption of environmentally sustainable products E Ramirez, FR Jiménez, R Gau European Journal of Marketing 49 (9/10), 1645-1665, 2015 | 80 | 2015 |
| Barriers and bridges to the adoption of environmentally-sustainable offerings E Ramirez, RJ Gonzalez, GJ Moreira Industrial Marketing Management 43 (1), 16-24, 2014 | 65 | 2014 |
| An integrated perspective of service recovery: a sociotechnical systems approach JS Smith, GL Fox, E Ramirez Journal of Service Research 13 (4), 439-452, 2010 | 64 | 2010 |
| Community-based initiatives and poverty alleviation in subsistence marketplaces R Gau, E Ramirez, ME Barua, R Gonzalez Journal of Macromarketing 34 (2), 160-170, 2014 | 53 | 2014 |
| The effects of proenvironmental demarketing on consumer attitudes and actual consumption E Ramirez, S Tajdini, ME David Journal of Marketing Theory and Practice 25 (3), 291-304, 2017 | 51 | 2017 |
| Consumer-defined sustainably-oriented firms and factors influencing adoption E Ramirez Journal of Business Research 66 (11), 2202-2209, 2013 | 51 | 2013 |
| The consumer adoption of sustainability-oriented offerings: Toward a middle-range theory E Ramirez Journal of Marketing Theory and Practice 21 (4), 415-428, 2013 | 51 | 2013 |
| The contingent nature of service recovery system structures JS Smith, PF Nagy, KR Karwan, E Ramirez International Journal of Operations & Production Management 32 (7), 877-903, 2012 | 35 | 2012 |
| Marketing's SEM based nomological network: Constructs and research streams in 1987–1997 and in 1998–2008 E Ramirez, ME David, MJ Brusco Journal of Business Research 66 (9), 1255-1260, 2013 | 34 | 2013 |
| User-generated content as word-of-mouth E Ramirez, R Gau, J Hadjimarcou, Z Xu Journal of Marketing Theory and Practice 26 (1-2), 90-98, 2018 | 21 | 2018 |
| Religious affiliation: buffering negative reactions to service failures K O. Cowart, E Ramirez, M K. Brady Journal of Services Marketing 28 (1), 1-9, 2014 | 21 | 2014 |
| The antecedents and consequences of e-purchasing tools usage in supply management L Giunipero, E Ramirez, E Swilley Journal of Marketing Theory and Practice 20 (3), 279-292, 2012 | 14 | 2012 |
| Three essays on green marketing strategy E Ramirez The Florida State University, 2010 | 9 | 2010 |
| Greening the bottom line: a new scale to discern consumer perceptions of a firm’s green orientation E Ramirez, G Moreno, J Hadjimarcou Journal of Consumer Marketing 41 (1), 49-60, 2024 | 6 | 2024 |
| Caught in the crossfire: reactions to persistent mortality salience FR Jimenez, E Ramirez, A Diaz European Journal of Marketing 55 (3), 700-725, 2021 | 5 | 2021 |
| Firm authenticity: the construct, research propositions, and managerial implications S Tajdini, E Ramirez AMS Review 9 (3), 324-338, 2019 | 5 | 2019 |
zhenning "Jimmy" xuAssociate Professor, California State University Bakersfieldcsub.edu의 이메일 확인됨
