| Institutional pioneers and articulation work in digital platform infrastructure-building M Palmer, I Toral, Y Truong, F Lowe Journal of Business Research 142, 930-945, 2022 | 13 | 2022 |
| Business-to-Business and Self-governance Practice in the Digital Knowledge Economy: Learning from Pharmaceutical E-detailing in Thailand [481] R de Kervenoael, A Schwob, IT Manson, C Ratana Digital Geographies—Urbanisation, Economy, and Modelling, 628, 2022 | 7 | 2022 |
| An Experiential Learning Framework for Retail: Creative Authentic Skill Development I Toral, S Montano Academy of Marketing Science Annual Conference, 189-199, 2022 | 2 | 2022 |
| The role of interoganisational tension and conflict in market creation practice I Toral Aston University, 2013 | 2 | 2013 |
| Professional recognition: a pathway for enhancing teaching quality and consistency in business schools K Suleymenova, I Toral Chartered Association of Business Schools: Learning, Teaching and Student …, 2024 | | 2024 |
| The Evolving Self in Responsible Tourism: Navigating the Nuances of Core, Expanded, Inflated, and Community Selves JP de Cros Peronard, I Toral Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral …, 2024 | | 2024 |
| Retail robots and their importance on consumers’ self-concept JP de Cros Peronard, I Toral, R De Kervenoael | | 2024 |
| The Evolving Self in Sustainable Tourism: Navigating the Nuances of Core, Expanded, Inflated, and Community Selves JP de Cros Peronard, I Toral | | 2024 |
| Navigating AI integration in service industries: employee perspectives on their AI co-workers I Toral, R De Kervenoael, JP de Cros Peronard | | 2024 |
| Responsible marketing and consumption starts with changing mindsets: How educators can embed responsible marketing and consumption into curricula I Toral, S Montano Responsible Marketing for Well-being and Society A Research Companion, 2024 | | 2024 |
| An exploration of B2B social media practices in an era of digital transformation: The case of the pharmaceutical industry in Thailand RJ de Kervenoael, R Chatlada, A Schwob, I Toral | | 2016 |
| Institutional coopetition logics and (un) productive tensions in new marketplaces: Insights from the contactless payment card project I Toral, M Palmer, RJ de Kervenoael EURAM Conference, 2016 | | 2016 |
| Institutional coopetition logics and (un) productive tensions in new marketplaces: insights from the contactless payment card project İ Toral-Manson, M Palmer, RJ de Kervenoael | | 2016 |
| An exploration of B2B social media practices in an era of digital transformation: The case of the pharmaceutical industry in Thailand R Jouan de Kervenoael, R Chatlada, A Schwob, İ Toral EIRASS (European Institute Of Retailing And Services Studies), 2016 | | 2016 |
| Productive and unproductive tensions in interorganisational in collaborations during market creation activity İ Toral Manson, M Palmer, R Jouan de Kervenoael, L De Luca BAM (British Academy of Management), 2014 | | 2014 |
| Constructing Markets: Strategic Alliance Tasks in the Market Driving Behaviour I Toral, M Palmer, R De Kervenoel | | 2011 |
| Market-creation collaborating tasks, interorganizational tension and conflict, and methodological considerations İN Toral, M Palmer, R Jouan de Kervenoael, I De Luca BAM (British Academy of Management), 2011 | | 2011 |
| Constructing Markets: The Role Strategic Alliance Tasks I Toral, M Palmer, R De Kervenoel | | 2010 |
| Competitive tension and conflict in strategy alliance tasks I Toral, M Palmer, R De Kervenoael, L De Luca Academy of Marketing Conference 2010, 2010 | | 2010 |
| Is Management Tension Always Negative? Coopetition Logics and (Un) Productive Tensions in New Marketplaces I Toral-manson, M Palmer, R De Kervenoel | | 2009 |
Mark PalmerProfessor of Marketing, Queen's University Belfastqub.ac.uk의 이메일 확인됨