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Ovidiu I. Moisescu
Ovidiu I. Moisescu
Babeș-Bolyai University, Faculty of Economics and Business Administration, Department of Marketing
econ.ubbcluj.ro의 이메일 확인됨 - 홈페이지
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Structural model robustness checks in PLS-SEM
M Sarstedt, CM Ringle, JH Cheah, H Ting, OI Moisescu, L Radomir
Tourism Economics 26 (4), 531-554, 2020
10232020
Executing and interpreting applications of PLS-SEM: Updates for family business researchers
JF Hair, C Binz Astrachan, OI Moisescu, L Radomir, M Sarstedt, ...
Journal of Family Business Strategy 12 (3), 100392, 2021
5342021
Latent class analysis in PLS-SEM: A review and recommendations for future applications
M Sarstedt, L Radomir, OI Moisescu, CM Ringle
Journal of Business Research 138, 398-407, 2022
2212022
The Importance of Brand Awareness In Consumers’ Buying Decision and Perceived Risk Assessment
OI Moisescu
Management & Marketing 7 (1), 103-110, 2009
1562009
Discriminant validity of the customer-based corporate reputation scale: Some causes for concern
L Radomir, OI Moisescu
Journal of Product & Brand Management 29 (4), 457-469, 2020
882020
From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country
OI Moisescu
Economic Research - Ekonomska Istraživanja 31 (1), 55-72, 2018
872018
The Relationship Between The Dimensions Of Brand Loyalty. An Empirical Investigation Among Romanian Urban Consumers
OI Moisescu, B Allen
Management & Marketing. Challenges for the Knowledge Society 5 (4), 83-98, 2010
862010
A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity
OI Moisescu
The Proceedings of the International Conference Competitiveness and …, 2006
792006
From CSR to customer loyalty: An empirical investigation in the retail banking industry of a developing country
OI Moisescu
Scientific Annals of Economics and Business 64 (3), 307-323, 2017
652017
The digital traveller: implications for data ethics and data governance in tourism and hospitality
AC Yallop, OA Gică, OI Moisescu, MM Coroș, H Séraphin
Journal of Consumer Marketing 40 (2), 155-170, 2023
642023
Perceived usefulness: A silver bullet to assure user data availability for online recommendation systems
D Mican, DA Sitar-Tăut, OI Moisescu
Decision Support Systems 139, 113420, 2020
622020
The Concept of Brand Equity - A Comparative Approach
OI Moisescu
The Proceedings of the International Conference The Impact of European …, 2005
612005
Innovative and sustainable tourism strategies: a viable alternative for Romania's economic development
MM Coros, OA Gica, AC Yallop, OI Moisescu
Worldwide Hospitality and Tourism Themes 9 (5), 504-515, 2017
602017
Robustness checks in PLS-SEM: A review of recent practices and recommendations for future applications in business research
S Vaithilingam, CS Ong, OI Moisescu, MS Nair
Journal of Business Research 173, 114465, 2024
542024
The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry
OI Moisescu
Central European Business Review 4 (2), 21-30, 2015
512015
Assessing Customer Loyalty: A Literature Review
OI Moisescu
The Proceedings of the Multidisciplinary Academic Conference on Economics …, 2014
472014
The impact of environmental and social responsibility on customer loyalty: A multigroup analysis among generations x and y
OI Moisescu, OA Gică
International Journal of Environmental Research and Public Health 17 (18), 6466, 2020
462020
The Untold story: Event tourism's negative impact on residents' community life and well-being
OI Moisescu, OA Gică, MM Coroș, AC Yallop
Worldwide Hospitality and Tourism Themes 11 (5), 492-505, 2019
462019
A Conceptual Analysis of Brand Evaluation
OI Moisescu
The Proceedings of the International Conference Competitiveness and European …, 2007
462007
An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites
OI Moisescu, I Dan, OA Gică
Journal of Consumer Behaviour, 2021
362021
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