Martin Natter

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	전체	2020년 이후
서지정보	4508	1447
h-index	29	20
i10-index	50	26

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Andreas MildVienna University of Economics and Businesswu-wien.ac.at의 이메일 확인됨
Alfred TaudesVienna University of Economics and Businesswu.ac.at의 이메일 확인됨
Martin SpannProfessor of Electronic Commerce & Digital Markets, LMU Munichlmu.de의 이메일 확인됨
Thomas ReuttererWU Vienna University of Economics and Businesswu.ac.at의 이메일 확인됨
Jochen ReinerAssociate Professor of Marketing, Aalborg University Business Schoolbusiness.aau.dk의 이메일 확인됨
Georg DorffnerAssociate Professor, Center for Medical Statistics, Informatics and Intelligent Systems, Medical University of Viennameduniwien.ac.at의 이메일 확인됨
Corinne FaureProfessor of Marketing, Grenoble Ecole de Managementgrenoble-em.com의 이메일 확인됨
Udo WagnerProfessor für Marketing, University of Vienna und Modul Universityunivie.ac.at의 이메일 확인됨
Bernd SkieraProfessor of Electronic Commerce, Goethe-University, Frankfurt, Germanywiwi.uni-frankfurt.de의 이메일 확인됨
Arno ScharlMU Vienna; webLyzard technology; Storypactweblyzard.com의 이메일 확인됨
Karl WöberProfessor, MODUL University Viennamodul.ac.at의 이메일 확인됨
Christian HaefkeProfessor of Economics, NYU Abu Dhabinyu.edu의 이메일 확인됨
Tarun SoniAdjunct, Technological Leadership Insititute, University of Minnesotaumn.edu의 이메일 확인됨
Gerald ReinerProfessor of Operations Management, Vienna University of Economics and Businesswu.ac.at의 이메일 확인됨
William BakerProfessor Emeritus of Marketing, San Diego State University and University of Akronuakron.edu의 이메일 확인됨
Anders GustafssonProfessor of Marketing, BI Norwegian Business Schoolbi.no의 이메일 확인됨
Amir GrinsteinNortheastern University and the Vrije Universiteit Amsterdamneu.edu의 이메일 확인됨
P.C. VerhoefProfessor of Marketingrug.nl의 이메일 확인됨
Tobias BrünnerSenior Lecturer in Economics, University of Lincolnlincoln.ac.uk의 이메일 확인됨
Enrico PenningsProfessor of Applied Industrial Organization at Erasmus School of Economicsese.eur.nl의 이메일 확인됨

팔로우

Martin Natter

University of Zürich

business.uzh.ch의 이메일 확인됨 - 홈페이지

Retailing Pricing Sustainability


제목 서지정보순 정렬 연도순 정렬 제목순 정렬	인용 인용	연도
Pay what you want: A new participative pricing mechanism JY Kim, M Natter, M Spann Journal of Marketing 73 (1), 44-58, 2009	661	2009
Handelsmarketing L Müller-Hagedorn, M Natter Kohlhammer, 2011	589*	2011
Decomposing the effects of online customer reviews on brand, price, and product attributes DS Kostyra, J Reiner, M Natter, D Klapper International Journal of Research in Marketing 33 (1), 11-26, 2016	358	2016
Understanding a firm's openness decisions in innovation W Drechsler, M Natter Journal of Business Research 65 (3), 438-445, 2012	355	2012
How storefront displays influence retail store image B Cornelius, M Natter, C Faure Journal of Retailing and Consumer Services 17 (2), 143-151, 2010	188	2010
Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation H Hruschka, M Natter European Journal of Operational Research 114 (2), 346-353, 1999	179	1999
A dynamic segmentation approach for targeting and customizing direct marketing campaigns T Reutterer, A Mild, M Natter, A Taudes Journal of Interactive Marketing 20 (3‐4), 43-57, 2006	148	2006
Real world performance of choice-based conjoint models M Natter, M Feurstein European Journal of Operational Research 137 (2), 448-458, 2002	125	2002
Combining socio-demographic and logistic factors to explain the generation and collection of waste paper H Bach, A Mild, M Natter, A Weber Resources, Conservation and Recycling 41 (1), 65-73, 2004	118	2004
Practice Prize Report—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing M Natter, T Reutterer, A Mild, A Taudes Marketing Science 26 (4), 576-583, 2007	117	2007
Improving marketing's contribution to new product development W Drechsler, M Natter, PSH Leeflang Journal of Product Innovation Management, 2013	103	2013
A cross-national investigation into the marketing department's influence within the firm: Toward initial empirical generalizations P C. Verhoef, PSH Leeflang, J Reiner, M Natter, W Baker, A Grinstein, ... Journal of International Marketing 19 (3), 59-86, 2011	99	2011
Sampling, discounts or pay-what-you-want: Two field experiments JY Kim, M Natter, M Spann International Journal of Research in Marketing 31 (3), 327-334, 2014	98	2014
Geographical Information Systems-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality AM Ozimec, M Natter, T Reutterer Journal of Marketing 74 (6), 94-110, 2010	90	2010
The effect of incentive schemes and organizational arrangements on the new product development process M Natter, A Mild, M Feurstein, G Dorffner, A Taudes Management Science 47 (8), 1029-1045, 2001	85	2001
Kish: Where customers pay as they wish JY Kim, M Natter, M Spann Review of Marketing Science 8 (2), 13-18, 2010	82	2010
Voluntary market payments: Underlying motives, success drivers and success potentials M Natter, K Kaufmann Journal of Behavioral and Experimental Economics 57, 149-157, 2015	74	2015
Practice Prize Report—Planning New Tariffs at tele. ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool M Natter, A Mild, U Wagner, A Taudes Marketing Science 27 (4), 600-609, 2008	74	2008
Do Mystery Shoppers Really Predict Customer Satisfaction and Sales Performance? G Blessing, M Natter Journal of Retailing, 2019	71	2019
Collaborative filtering or regression models for Internet recommendation systems? A Mild, M Natter Journal of Targeting, Measurement and Analysis for Marketing 10 (4), 304-313, 2002	71	2002

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