| The effect of word of mouth on sales: Online book reviews JA Chevalier, D Mayzlin Journal of marketing research 43 (3), 345-354, 2006 | 9628 | 2006 |
| Using online conversations to study word-of-mouth communication D Godes, D Mayzlin Marketing science 23 (4), 545-560, 2004 | 4448 | 2004 |
| Firm-created word-of-mouth communication: Evidence from a field test D Godes, D Mayzlin Marketing science 28 (4), 721-739, 2009 | 1301 | 2009 |
| Promotional reviews: An empirical investigation of online review manipulation D Mayzlin, Y Dover, J Chevalier American Economic Review 104 (8), 2421-2455, 2014 | 1275 | 2014 |
| Promotional chat on the Internet D Mayzlin Marketing science 25 (2), 155-163, 2006 | 1011 | 2006 |
| The firm's management of social interactions D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ... Marketing letters 16, 415-428, 2005 | 996 | 2005 |
| Physician fees and procedure intensity: the case of cesarean delivery J Gruber, J Kim, D Mayzlin Journal of health economics 18 (4), 473-490, 1999 | 462 | 1999 |
| Uninformative advertising as an invitation to search D Mayzlin, J Shin Marketing science 30 (4), 666-685, 2011 | 261 | 2011 |
| Channels of impact: User reviews when quality is dynamic and managers respond JA Chevalier, Y Dover, D Mayzlin Marketing Science 37 (5), 688-709, 2018 | 248 | 2018 |
| Link to success: How blogs build an audience by promoting rivals D Mayzlin, H Yoganarasimhan Management Science 58 (9), 1651-1668, 2012 | 146 | 2012 |
| Firm-created word-of-mouth communication: A field-based quasi-experiment D Godes, D Mayzlin Available at SSRN 569361, 2004 | 97 | 2004 |
| Influencing social media influencers through affiliation A Pei, D Mayzlin Marketing Science 41 (3), 593-615, 2022 | 75 | 2022 |
| Managing Buzz JS Campbell, Arthur, Dina Mayzlin Rand Journal of Economics, 2017 | 49 | 2017 |
| Extremity bias in online reviews: The role of attrition L Brandes, D Godes, D Mayzlin Journal of Marketing Research 59 (4), 675-695, 2022 | 37 | 2022 |
| Influencing the influencers A Pei, D Mayzlin Available at SSRN 3376904, 2021 | 31 | 2021 |
| Se servir des conversations en ligne pour étudier le bouche-à-oreille D Godes, D Mayzlin Recherche et Applications En Marketing (French Edition) 19 (4), 89-111, 2004 | 31 | 2004 |
| The influence of social networks on the effectiveness of promotional strategies D Mayzlin Yale School of Management Working Paper, 2002 | 29 | 2002 |
| Managing social interactions D Mayzlin | 14 | 2016 |
| Controlling for self-selection bias in customer reviews L Brandes, D Godes, D Mayzlin Working Paper, 2013 | 13 | 2013 |
| What drives extremity bias in online reviews? Theory and experimental evidence L Brandes, D Godes, D Mayzlin WORKING PAPER, 2019 | 11 | 2019 |
David GodesJohns Hopkins Universityjhu.edu의 이메일 확인됨