| The Impact of Advertising Value of In-Game Pop-Up Ads in Online Gaming on Gamers’ Inspiration: An Empirical Investigation AZ Abbasi, U Rehman, A Hussain, DH Ting, JU Islam Telematics and Informatics, 101630, 2021 | 95 | 2021 |
| Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising A Hussain, D Hooi Ting, A Zaib Abbasi, U Rehman Journal of Promotion Management 29 (1), 77-105, 2023 | 69 | 2023 |
| Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value. A Hussain, DH Ting, M Mazhar Frontiers in Psychology 13, 800206-800206, 2022 | 62 | 2022 |
| Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players? A Hussain, MF Abid, A Shamim, DH Ting, MA Toha Journal of Retailing and Consumer Services 70, 103128, 2023 | 61 | 2023 |
| Videogames-as-a-service: converting freemium-to paying-users through pop-up advertisement value A Hussain, AZ Abbasi, LD Hollebeek, CD Schultz, DH Ting, B Wilson Journal of Services Marketing 36 (3), 398-415, 2022 | 52 | 2022 |
| The Role of Service Recovery in Post-purchase Consumer Behavior During COVID-19: A Malaysian Perspective M Mazhar, DH Ting, A Hussain, MA Nadeem, MA Ali, U Tariq Frontiers in psychology 12, 786603, 2022 | 32 | 2022 |
| Evaluating the awareness and implementation level of LCCA in the construction industry of Malaysia M Altaf, WS Alalaoul, MA Musarat, A Hussain, S Saad, MBA Rabbani, ... Ain Shams Engineering Journal 13 (5), 101686, 2022 | 31 | 2022 |
| Customer Inspiration via Advertising Value of Pop-Up Ads in Online Games AZ Abbasi, A Hussain, H Hlavacs, MU Shah, DH Ting, U Rehman International Conference on Human-Computer Interaction, 251-259, 2020 | 17 | 2020 |
| In-Game Virtual Consumption and Online Video Game Addiction: A Conceptual Model A Hussain, DH Ting, H Hlavacs, AZ Abbasi International Conference on Human-Computer Interaction, 210-218, 2021 | 4 | 2021 |
| Perceived Value of Images Carrying Tourism Location Information on Social Media and Customer Brand Engagement K HUSSAIN, AZ ABBASI, MG KHWAJA, ALI HUSSAIN, TD HOOI Brand Co-Creation Tourism Research: Contemporary Issues and Challenges, 2023 | 3 | 2023 |
| Why premium in freemium: a hedonic shopping motivation model in virtual game retailing A Hussain, DH Ting, B Marder Information Technology & People, 2024 | 1 | 2024 |
| Barriers affecting implementation of life cycle cost analysis in construction projects: SEM approach M Altaf, WS Alaloul, MA Musarat, S Mostafa, R Stewart, A Hussain, ... Innovative Infrastructure Solutions 9 (2), 1-13, 2024 | 1 | 2024 |
| From Play to Pay: Exploring Imaginal and Emotional Virtual Item Retail Experiences in Online Game Environment A Hussain, F Mirza, M Sarker, DH Ting International Journal of Human–Computer Interaction, 1-15, 2024 | | 2024 |
Ding Hooi TingAssociate Professor, Universiti Teknologi PETRONASutp.edu.my의 이메일 확인됨