| Could co-op advertising be a manufacturer's counterstrategy to store brands? S Karray, G Zaccour Journal of Business research 59 (9), 1008-1015, 2006 | 231 | 2006 |
| LightGBM: an Effective Decision Tree Gradient Boosting Method to Predict Customer Loyalty in the Finance Industry MR Machado, S Karray, IT de Sousa 2019 14th International Conference on Computer Science & Education (ICCSE), 2019 | 188 | 2019 |
| A dynamic model for advertising and pricing competition between national and store brands S Karray, G Martín-Herrán European Journal of Operational Research 193 (2), 451-467, 2009 | 147 | 2009 |
| Effectiveness of coop advertising programs in competitive distribution channels S Karray, G Zaccour International Game Theory Review 9 (02), 151-167, 2007 | 120 | 2007 |
| Cooperative advertising in a supply chain with retail competition S Karray, SH Amin International Journal of Production Research 53 (1), 88-105, 2015 | 114 | 2015 |
| Assessing credit risk of commercial customers using hybrid machine learning algorithms MR Machado, S Karray Expert Systems With Applications, 2022 | 99 | 2022 |
| Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising P De Giovanni, S Karray, G Martín-Herrán European Journal of Operational Research 272 (2), 465-480, 2019 | 87 | 2019 |
| Cooperative promotions in the distribution channel S Karray Omega 51, 49-58, 2015 | 86 | 2015 |
| Periodicity of pricing and marketing efforts in a distribution channel S Karray European Journal of Operational Research 228 (3), 635-647, 2013 | 84 | 2013 |
| The effectiveness of movie trailer advertising S Karray, L Debernitz International Journal of Advertising 36 (2), 368-392, 2017 | 83 | 2017 |
| Fighting store brands through the strategic timing of pricing and advertising decisions S Karray, G Martín-Herrán European Journal of Operational Research 275 (2), 635-647, 2019 | 82 | 2019 |
| A differential game of advertising for national and store brands S Karray, G Zaccour Dynamic games: Theory and applications, 213-229, 2005 | 80 | 2005 |
| Cooperative advertising for competing manufacturers: The impact of long-term promotional effects S Karray, G Martín-Herrán, SP Sigué International Journal of Production Economics 184, 21-32, 2017 | 57 | 2017 |
| Offline retailers expanding online to compete with manufacturers: Strategies and channel power S Karray, SP Sigué Industrial Marketing Management 71, 203-214, 2018 | 52 | 2018 |
| Effectiveness of retail joint promotions under different channel structures S Karray European Journal of Operational Research 210 (3), 745-751, 2011 | 45 | 2011 |
| A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally S Karray, SP Sigué Omega 54, 84-100, 2015 | 41 | 2015 |
| Investigating the relationship between advertising and pricing in a channel with private label offering: a theoretic model S Karray, G Martín-Herrán Review of Marketing Science 6 (1), 0000102202154656161065, 2008 | 41 | 2008 |
| The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing S Karray, G Martin-Herran International Journal of Production Economics 244, 2022 | 37 | 2022 |
| Channel coordination with quantity discounts and/or cooperative advertising S Karray, C Surti International Journal of Production Research 54 (17), 5317-5335, 2016 | 30 | 2016 |
| Modeling reward expiry for loyalty programs in a competitive market A Bazargan, S Karray, S Zolfaghari International Journal of Production Economics 193, 352-364, 2017 | 29 | 2017 |
Guiomar Martín HerránIMUVA, Universidad de Valladolideco.uva.es의 이메일 확인됨