| Branding politics: Emotion, authenticity, and the marketing culture of American political communication M Serazio Journal of Consumer Culture 17 (2), 225-241, 2017 | 128 | 2017 |
| Your ad here: The cool sell of guerrilla marketing M Serazio Your Ad Here, 2012 | 126 | 2012 |
| Selling (digital) millennials: The social construction and technological bias of a consumer generation M Serazio Television & New Media 16 (7), 599-615, 2015 | 103 | 2015 |
| The Apolitical Irony of Generation Mash‐Up: A Cultural Case Study in Popular Music M Serazio Popular Music and Society 31 (1), 79-94, 2008 | 91 | 2008 |
| The new media designs of political consultants: Campaign production in a fragmented era M Serazio Journal of Communication 64 (4), 743-763, 2014 | 83 | 2014 |
| The power of sports: Media and spectacle in American culture M Serazio The Power of Sports, 2019 | 81 | 2019 |
| Sports fandom and political attitudes EA Thorson, M Serazio Public Opinion Quarterly 82 (2), 391-403, 2018 | 66 | 2018 |
| Weaponized patriotism and racial subtext in Kaepernick’s aftermath: The anti-politics of American sports fandom M Serazio, E Thorson Television & New Media 21 (2), 151-168, 2020 | 57 | 2020 |
| The elementary forms of sports fandom: A Durkheimian exploration of team myths, kinship, and totemic rituals M Serazio Communication & Sport 1 (4), 303-325, 2013 | 57 | 2013 |
| The other ‘fake’news: Professional ideals and objectivity ambitions in brand journalism M Serazio Journalism 22 (6), 1340-1356, 2021 | 56 | 2021 |
| When the sportswriters go marching in: Sports journalism, collective trauma, and memory metaphors M Serazio Critical Studies in Media Communication 27 (2), 155-173, 2010 | 45 | 2010 |
| Shooting for fame: Spectacular youth, web 2.0 dystopia, and the celebrity anarchy of generation mash-up M Serazio Communication, Culture & Critique 3 (3), 416-434, 2010 | 42 | 2010 |
| How news went guerrilla marketing: a history, logic, and critique of brand journalism M Serazio Media, Culture & Society 43 (1), 117-132, 2021 | 37 | 2021 |
| Making (branded) news: The corporate co-optation of online journalism production M Serazio Journalism Practice 14 (6), 679-696, 2020 | 32 | 2020 |
| Social media marketing M Serazio, BE Duffy The SAGE Handbook of Social Media, 481-496, 2018 | 31 | 2018 |
| Encoding the paranoid style in American politics:“anti-establishment” discourse and power in contemporary spin M Serazio Critical studies in media communication 33 (2), 181-194, 2016 | 31 | 2016 |
| Producing popular politics: The infotainment strategies of American campaign consultants M Serazio Journal of Broadcasting & Electronic Media 62 (1), 131-146, 2018 | 27 | 2018 |
| Qualitative political communication| Managing the digital news cyclone: Power, participation, and political production strategies M Serazio International Journal of Communication 9, 19-19, 2015 | 25 | 2015 |
| Rethinking a villain, redeeming a format: the crisis and cure in tabloidization M Serazio The Changing Faces of Journalism, 23-26, 2009 | 23 | 2009 |
| Virtual sports consumption, authentic brotherhood M Serazio Sports Mania: Essays on Fandom and Media in the 21st Century, 229-42, 2014 | 19 | 2014 |