| Politics Go “Viral”: A Computational Text Analysis of the Public Attribution and Attitude Regarding the COVID-19 Crisis and Governmental Responses on Twitter W Zhang, L Hu, J Park Social Science Computer Review 41 (3), 790-811, 2023 | 15 | 2023 |
| Linking ethnicity targeting with artificial intelligence and data collection: Perceptions and behavioral responses of black consumers W Zhang, S Rodgers Journal of Current Issues & Research in Advertising 44 (3), 373-391, 2023 | 10 | 2023 |
| Evaluating Reliability of Academic Search, Scopus, and Web of Science: A Study of Faculty in US Advertising and Public Relations Programs S Rodgers, W Zhang Journalism & Mass Communication Educator 77 (3), 292-307, 2022 | 8 | 2022 |
| Comparing personalization strategies in social network advertising: the role of impression motivation in persuasion outcomes W Zhang, TH Tsou, S Rodgers, JF Willett Journal of Interactive Advertising 24 (3), 247-264, 2024 | 4 | 2024 |
| Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising … W Zhang University of Missouri-Columbia, 2022 | 1 | 2022 |
| EXAMINING BLACK/AFRICAN AMERICANS'PERSUASION KNOWLEDGE AND COPING OF ADVERTISERS'USE OF ETHNIC AFFINITY TARGETING IN SOCIAL MEDIA W Zhang, S Rodgers American Academy of Advertising. Conference. Proceedings (Online), 98-102, 2021 | 1 | 2021 |
| Human vs. AI Influencer Activism: Exploring Self-Branding and Issue Advocacy Effectiveness Through Social Influence Processes W Zhang, M Jiang, H Kim Journal of Interactive Advertising 24 (4), 382-400, 2024 | | 2024 |
| Fighting Cancer “Like a Girl” and Taking It “Like a Man”: Examining Gender Stereotypes in Online Breast and Prostate Cancer PSAs W Zhang, S Rodgers, TH Tsou, E Belobrovkina Advertising & Society Quarterly 24 (2), 2023 | | 2023 |
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