| Social dollars: The economic impact of customer participation in a firm-sponsored online customer community P Manchanda, G Packard, A Pattabhiramaiah Marketing Science 34 (3), 367-387, 2015 | 401 | 2015 |
| Paywalls: Monetizing online content A Pattabhiramaiah, S Sriram, P Manchanda Journal of marketing 83 (2), 19-36, 2019 | 116 | 2019 |
| When Doing Good, What Good to Do?: Examining Whether and Why Firms Benefit From Their CSR Initiatives D Nickerson, M Lowe, A Pattabhiramaiah https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3230035, 2018 | 88* | 2018 |
| Rising prices under declining preferences: The case of the US print newspaper industry A Pattabhiramaiah, S Sriram, S Sridhar Marketing Science 37 (1), 97-122, 2018 | 43 | 2018 |
| Spillovers from online engagement: how a newspaper subscriber’s activation of digital paywall access affects her retention and subscription revenue A Pattabhiramaiah, E Overby, L Xu Management Science 68 (5), 3528-3548, 2022 | 42 | 2022 |
| The minimum wage and consumer nutrition M Palazzolo, A Pattabhiramaiah Journal of Marketing Research 58 (5), 845-869, 2021 | 29 | 2021 |
| Platform data strategy HK Bhargava, O Rubel, EJ Altman, R Arora, J Boehnke, K Daniels, ... Marketing Letters 31, 323-334, 2020 | 22 | 2020 |
| Essays on Newspaper Economics. AB Pattabhiramaiah | 5 | 2014 |
| Raising the Minimum Wage Improves Nutrition among Food-Insecure Households M Palazzolo, A Pattabhiramaiah University of California, Davis, Davis, CA, 2022 | 4 | 2022 |
| How Fatal School Shootings Impact a Community's Consumption M Shaik, J Costello, M Palazzolo, A Pattabhiramaiah, S Sridhar Available at SSRN 4611791, 2024 | 2 | 2024 |
| Scarcity-driven monetization of digital content VK Kanuri, A Pattabhiramaiah Frontiers in Research Metrics and Analytics 7, 995202, 2022 | 2 | 2022 |
| School Nutrition Mandates and the Household Grocery Basket M Palazzolo, Z Hu, K Ailawadi, A Pattabhiramaiah Georgia Tech Scheller College of Business Research Paper, 2023 | 1 | 2023 |
| EXPRESS: Groceries or School Cafeterias: How Households Respond to School Nutrition Mandates M Palazzolo, Z Hu, K Ailawadi, A Pattabhiramaiah Journal of Marketing Research, 00222437241291481, 2024 | | 2024 |
| Groceries or School Cafeterias: How Households Respond to School Nutrition Mandates M Palazzolo, Z Hu, K Ailawadi, A Pattabhiramaiah | | 2024 |
| The Economic Consequences of Risk-Absorption in B2B Relationships: Evidence from Indirect Auto Lending QK Zhou, H Shi, A Pattabhiramaiah, S Sridhar Huanhuan and Pattabhiramaiah, Adithya and Sridhar, Shrihari, The Economic …, 2024 | | 2024 |
| Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their CSR Initiatives D Nickerson, M Lowe, A Pattabhiramaiah Advances in Consumer Research 46, 722-723, 2018 | | 2018 |
| Higher School-Meal Nutrition Standards Are Most Attractive to Low-Income and Time-Constrained Families M Palazzolo, Z Hu, K Ailawadi, A Pattabhiramaiah | | |
| Web Appendix for “The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective” D Nickerson, M Lowe, A Pattabhiramaiah, A Sorescu | | |
| Web Appendix to Paywalls: Monetizing Online Content A Pattabhiramaiah, S Sriram, P Manchanda | | |
Puneet ManchandaIsadore and Leon Winkelman Professor, Professor of Marketing, Ross School of Business, University ofumich.edu의 이메일 확인됨