Francisco Guzman

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	전체	2020년 이후
서지정보	4943	3558
h-index	37	33
i10-index	61	54

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Audhesh PaswanProfessor Marketing, University of North Texasunt.edu의 이메일 확인됨
Cleopatra VeloutsouProfessor of Brand Management - Adam Smith Business School - University of Glasgowglasgow.ac.uk의 이메일 확인됨
Eric KennedyAssociate Professor of Marketing, Southeastern Oklahoma State Universityse.edu의 이메일 확인됨
Fayez AhmadAssistant Professor, Appalachian State Universityappstate.edu의 이메일 확인됨
Vicenta SierraESADE- Ramon Llullesade.edu의 이메일 확인됨
Sally Baalbaki-YassineProfessor of Marketing, Metropolitan State University of Denvermsudenver.edu의 이메일 확인됨
Kirsten Cowan, Ph.D. Senior Lecturer i...University of Edinburghed.ac.uk의 이메일 확인됨
Fernanda MunizAssistant Professor of Marketingtwu.edu의 이메일 확인됨
Dr. Charles BlanksonProfessor of Marketing, University of North Texasunt.edu의 이메일 확인됨
Arezoo DavariAssociate Professor of Marketingewu.edu의 이메일 확인됨
Eric Van SteenburgAssociate Professor of Marketing, Montana State Universitymontana.edu의 이메일 확인됨
Teresa FernandesAssociate Professor at University of Porto, Portugalfep.up.pt의 이메일 확인됨
Nicholas IndKristiania University Collegekristiania.no의 이메일 확인됨
Karen BeckerThe College of New Jerseytcnj.edu의 이메일 확인됨
Diego Alvarado-KarsteAssistant Professor of Marketing, Utah Valley Universityuvu.edu의 이메일 확인됨
Trang P. TranAssociate Professor of Marketing, East Carolina Universityecu.edu의 이메일 확인됨
Pramod IyerKennesaw State Univeristykennesaw.edu의 이메일 확인됨
Denise Linda ParrisPavilion Intelligencepavilionintelligence.com의 이메일 확인됨
Donna F. DavisAssociate Professor, Marketing, Univ of South Floridausf.edu의 이메일 확인됨
Holger J. SchmidtProfessor of Marketing, Koblenz University of Applied Scienceshs-koblenz.de의 이메일 확인됨

팔로우

Francisco Guzman

Professor of Marketing, University of North Texas

unt.edu의 이메일 확인됨

Branding Co-creation Sustainability Corporate Social Responsibility


제목 서지정보순 정렬 연도순 정렬 제목순 정렬	인용 인용	연도
Gestión de destinos turísticos sostenibles JF Valls Grupo Planeta (GBS), 2004	539	2004
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management C Veloutsou, F Guzman Journal of Product & Brand Management 26 (1), 2-12, 2017	344	2017
A consumer-perceived consumer-based brand equity scale S Baalbaki, F Guzmán Journal of Brand Management 23, 229-251, 2016	328	2016
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study K Cowan, F Guzman Journal of business research 117, 683-693, 2020	268	2020
A political candidate's brand image scale: Are political candidates brands? F Guzmán, V Sierra Journal of Brand Management 17, 207-217, 2009	176	2009
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward DL Parris, F Guzmán Journal of Product & Brand Management 32 (2), 191-234, 2023	162	2023
Co-creation of brand identities: consumer and industry influence and motivations E Kennedy, F Guzmán Journal of Consumer Marketing 33 (5), 313-323, 2016	160	2016
Latest research on brand relationships: introduction to the special issue M Fetscherin, F Guzman, C Veloutsou, RR Cayolla Journal of Product & Brand Management 28 (2), 133-139, 2019	152	2019
The impact of corporate social responsibility on brand equity: consumer responses to two types of fit F Guzmán, D Davis Journal of Product & Brand Management 26 (5), 435-446, 2017	145	2017
Sociopolitical activist brands HJ Schmidt, N Ind, F Guzmán, E Kennedy Journal of Product & Brand Management 31 (1), 40-55, 2021	141	2021
Cultural brands from emerging markets: Brand image across host and home countries F Guzmán, AK Paswan Journal of International Marketing 17 (3), 71-86, 2009	136	2009
The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity D Alvarado-Karste, F Guzmán Journal of Product & Brand Management 29 (7), 971-984, 2020	126	2020
The immediate effect of corporate social responsibility on consumer-based brand equity F Muniz, F Guzmán, AK Paswan, HJ Crawford Journal of Product & Brand Management 28 (7), 864-879, 2019	119	2019
Attitudinal determinants of environmentally sustainable behavior A Paswan, F Guzmán, J Lewin Journal of Consumer Marketing 34 (5), 414-426, 2017	116	2017
How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products WM Lim, F Guzmán Journal of Business Research 141, 175-190, 2022	115	2022
Branding and design management: a brand design management model J Montaña, F Guzmán, I Moll Journal of Marketing Management 23 (9-10), 829-840, 2007	109	2007
How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism TP Tran, CW Lin, S Baalbaki, F Guzmán Journal of Business Research 120, 1-15, 2020	87	2020
A Brand Building literature review F Guzman Excerpt from PhD Thesis “Brand Building Towards Social Values: Associating …, 2004	87	2004
Self-referencing and political candidate brands: A congruency perspective F Guzmán, AK Paswan, E Van Steenburg Journal of political Marketing 14 (1-2), 175-199, 2015	83	2015
Social media brand engagement in the context of collaborative consumption: the case of AIRBNB B Schivinski, D Langaro, T Fernandes, F Guzmán Journal of Brand Management 27 (6), 645, 2020	80	2020

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