| Information acquisition during online decision making: A model-based exploration using eye-tracking data SW Shi, M Wedel, FGM Pieters Management Science 59 (5), 1009-1026, 2013 | 265 | 2013 |
| Video content marketing: The making of clips X Liu, SW Shi, T Teixeira, M Wedel Journal of Marketing 82 (4), 86-101, 2018 | 180 | 2018 |
| From minnows to whales: An empirical study of purchase behavior in freemium social games SW Shi, M Xia, Y Huang International Journal of Electronic Commerce 20 (2), 177-207, 2015 | 105 | 2015 |
| Usage experience with decision aids and evolution of online purchase behavior SW Shi, J Zhang Marketing Science 33 (6), 871-882, 2014 | 87 | 2014 |
| Crowdfunding: Designing an effective reward structure S Wei Shi International Journal of Market Research 60 (3), 288-303, 2018 | 43 | 2018 |
| Would you snap up the deal?: a study of consumer behaviour under flash sales SW Shi, M Chen International Journal of Market Research 57 (6), 931-957, 2015 | 33 | 2015 |
| The path to click: Are you on it? SW Shi, M Trusov Marketing Science 40 (2), 344-365, 2021 | 29* | 2021 |
| Touchable apps: Exploring the usage of touch features and their impact on engagement SW Shi, K Kalyanam Journal of Interactive Marketing 44 (1), 43-59, 2018 | 28 | 2018 |
| Automated and Scalable: Account-Based B2B Marketing for Startup Companies DG Day, SW SHI Journal of Business Theory and Practice 8 (2), 2020 | 10 | 2020 |
| The effects of bid pulsing on keyword performance in search engines SW Shi, X Dong International Journal of Electronic Commerce 19 (2), 3-38, 2015 | 10 | 2015 |
| The impact of world oil price shocks on the Canada/US real exchange rate J Zhao, SW Shi The International Trade Journal 32 (4), 343-362, 2018 | 5 | 2018 |
| Exploratory factor analysis M Wedel, W Shi Wiley International Encyclopedia of Marketing, 2010 | 3 | 2010 |
| Assortment levels, pupillary response, and product preference SW Shi Journal of Marketing Management 38 (17-18), 2035-2054, 2022 | 1 | 2022 |
| EXPRESS: The Impact of App Crashes on Consumer Engagement SW Shi, S Lee, K Kalyanam, M Wedel Journal of Marketing, 00222429241304322, 2024 | | 2024 |
| Investor cognitive engagement with earnings information: evidence from pupillary response A Badger, S Li, SW Shi Accounting and Business Research, 1-25, 2024 | | 2024 |
| Strategic Product Displays Across Different Assortment Levels SW Shi, H Che, L Jin Customer Needs and Solutions 8, 84-101, 2021 | | 2021 |
| Cluster Analysis M Wedel, SW Shi Wiley International Encyclopedia of Marketing, 2010 | | 2010 |
Rik PietersTilburg Universityuvt.nl의 이메일 확인됨