| The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers E Mogaji, TO Soetan, TA Kieu Australasian Marketing Journal, j. ausmj. 2020.05. 003, 2020 | 352 | 2020 |
| Marketing bank services to financially vulnerable customers: evidence from an emerging economy E Mogaji, O Adeola, RE Hinson, NP Nguyen, AC Nwoba, TO Soetan International Journal of Bank Marketing 39 (3), 402-428, 2021 | 111 | 2021 |
| Financial services experience and consumption in Nigeria TO Soetan, E Mogaji, N Nguyen Journal of Services Marketing, Vol. 35(7), pp. 947-961, 2021 | 101 | 2021 |
| AI Adoption in Universities in Emerging Economies: Prospects, Challenges, and Recommendation H Sharma, TO Soetan, T Farinloye, E Mogaji, MDF and Noite Re-Imagining Educational Futures in Developing Countries: Lessons From …, 2022 | 72 | 2022 |
| Technologies for financial inclusion in Nigeria T Wayne, T Soetan, G Bajepade, E Mogaji Wayne, T., Soetan, T., Bajepade, G & Mogaji, E., Technologies for Financial …, 2020 | 53 | 2020 |
| Financial Inclusion in Rural and Urban Nigeria: A Quantitative and Qualitative Approach TO Soetan, OS Umukoro International Journal of Economics and Finance 15 (11), 64-82, 2023 | 13 | 2023 |
| Marketing higher education in Africa: Moving from research to practice T Kieu, E Mogaji, C Mwebesa, S Sarofim, T Soetan, SP Vululleh Strategic marketing of higher education in Africa, 221-237, 2020 | 12 | 2020 |
| Nigerian Banking Services: a systematic literature review and research agenda T Farinloye, T Wayne, E Mogaji, T Soetan Research Agenda Working Papers 2020 (9), 92-107, 2020 | 10 | 2020 |
| Microfinance institutions and the core poor in Bangladesh: A review of their operations T Soetan Advances in Economics and Business, 1, 2014 | 10 | 2014 |
| Poverty and undernutrition in Nigeria: Some programs and policies TO Soetan International Journal of Business and Social Science 10 (4), 39-47, 2019 | 6 | 2019 |
| Toward the Attainment of Sustainable Development Goals: The Impact of Transformative Service Research on Financial Inclusion TO Soetan, OS Umukoro, AR Hassan International Business Research 17 (1), 47-63, 2024 | 5 | 2024 |
| The Implications Of Artificial Intelligence On The Digital Marketing Of Financial Services To Vulnarable Customers. Australasian Marketing Journal E Mogaji, TO Soetan, TA Kieu | 5 | 2020 |
| Employment prospects of international students in the US and Canada: Socio-political implications for colleges and universities TO Soetan, DHK Nguyen Journal of Curriculum, Teaching, Learning and Leadership in Education 3 (1), 77, 2018 | 4 | 2018 |
| Addressing Gender Disparity Through International Higher Education: Use of Contextually Appropriate Global Policy Framework TO Soetan, DHK Nguyen Journal of Underrepresented & Minority Progress 7 (2), 2023 | 3 | 2023 |
| Impact of Support Areas on the Perceived Academic Success of International Students in Community Colleges in Canada TO Soetan NAFSA Research Series 4, 161-176, 2020 | 3 | 2020 |
| Addressing the challenges of higher education in Africa: The role of African governments, African development bank, and business corporations operating in Africa T Soetan Strategic Marketing of higher education in Africa, 2020 | 3 | 2020 |
| 13 Marketing higher education in Africa T Kieu, E Mogaji, C Mwebesa, S Sarofim, T Soetan, SP Vululleh Strategic Marketing of Higher Education in Africa, 2020 | 3 | 2020 |
| Trends in Higher Education Financing: Evidence of Dwindling Government Supports and a Case for the Aggressive Marketing of Higher Education Programs Using the 9 Ps of Marketing TO Soetan Journal of Marketing Management 6 (2), 34-43, 2018 | 3 | 2018 |
| Effect of Provision and Utilization of Support Areas on International Students' Perceived Academic Success: A Case Study of a Canadian Community College TO Soetan Multidisciplinary Perspectives on International Student Experience in …, 2020 | 2 | 2020 |
| The Impact of Support Areas on the Academic Success of International Students in Community Colleges TO Soetan The University of North Dakota, 2019 | 2 | 2019 |