| Understanding value co-creation in a co-consuming brand community S Pongsakornrungsilp, JE Schroeder Marketing theory 11 (3), 303-324, 2011 | 576 | 2011 |
| How Instagram influencers affect the value perception of Thai millennial followers and purchasing intention of luxury fashion for sustainable marketing A Jansom, S Pongsakornrungsilp Sustainability 13 (15), 8572, 2021 | 121 | 2021 |
| Understanding circular economy awareness and practices in manufacturing firms N Liakos, V Kumar, S Pongsakornrungsilp, JA Garza-Reyes, B Gupta, ... Journal of Enterprise Information Management 32 (4), 563-584, 2019 | 97 | 2019 |
| The art of survival: Tourism businesses in Thailand recovering from COVID-19 through brand management S Pongsakornrungsilp, P Pongsakornrungsilp, V Kumar, B Maswongssa Sustainability 13 (12), 6690, 2021 | 63 | 2021 |
| Mindful tourism: nothing left behind–creating a circular economy society for the tourism industry of Krabi, Thailand P Pongsakornrungsilp, S Pongsakornrungsilp Journal of Tourism Futures 9 (3), 366-380, 2023 | 44 | 2023 |
| Impact of omnichannel integration on Millennials’ purchase intention for fashion retailer T Cattapan, S Pongsakornrungsilp Cogent Business & Management 9 (1), 2087460, 2022 | 36 | 2022 |
| Two decades of research trends and transformations in manufacturing sustainability: A systematic literature review and future research agenda A Jamwal, R Agrawal, M Sharma, A Kumar, S Luthra, ... Production Engineering, 1-25, 2021 | 36 | 2021 |
| Exploring different types of superstitious beliefs in risk-taking behaviors: What we can learn from Thai consumers S Chinchanachokchai, T Pusaksrikit, S Pongsakornrungsilp Social marketing quarterly 23 (1), 47-63, 2017 | 35 | 2017 |
| Value co-creation process: reconciling SD logic of marketing and consumer culture theory within the co-consuming group S Pongsakornrungsilp PQDT-UK & Ireland, 2010 | 32 | 2010 |
| Brand community as co-creation value in the service-dominant logic of marketing S Pongsakornrungsilp, A Bradshaw, JE Schroeder Available at SSRN 1103970, 2008 | 27 | 2008 |
| Key determinants of job satisfaction among university lecturers L Kim, P Pongsakornrungsilp, S Pongsakornrungsilp, N Horam, V Kumar Social Sciences 12 (3), 153, 2023 | 26 | 2023 |
| Omni-chanel network design towards circular economy under inventory share policies D İzmirli, BY Ekren, V Kumar, S Pongsakornrungsilp Sustainability 13 (5), 2875, 2021 | 22 | 2021 |
| The development of the mindful consumption process through the sufficiency economy T Pusaksrikit, S Pongsakornrungsilp, P Pongsakornrungsilp Advances in Consumer Research 41 (1), 332-1, 2013 | 21 | 2013 |
| The superstitious journey of Thai lottery gamblers T Pusaksrikit, S Pongsakornrungsilp, S Chinchanachokchai, E Crosby Journal of Marketing Management 34 (13-14), 1126-1148, 2018 | 17 | 2018 |
| Determinants of perceived e-learning usefulness in higher education: A case of Thailand L Kim, P Pongsakornrungsilp, S Pongsakornrungsilp, T Cattapan, ... Innovative Marketing 18 (4), 86-96, 2022 | 14 | 2022 |
| Rethinking sustainable tourism management: learning from the COVID-19 pandemic to Co-create future of krabi tourism, Thailand P Pongsakornrungsilp, S Pongsakornrungsilp, A Jansom, ... Sustainability 14 (18), 11375, 2022 | 12 | 2022 |
| The effect of mindset on tourist behaviour and mindful consumption in a community enterprise in Krabi, Thailand S Jirojkul, S Pongsakornrungsilp, N Pianroj, P Chaiyakot, M Shahin, ... TEM Journal 10 (3), 1082, 2021 | 12 | 2021 |
| Principles of marketing S Pongsakornrungsilp Bangkok: Top Published, 2012 | 12 | 2012 |
| Co-creation through fear, faith, and desire S Pongsakornrungsilp, T Pusaksrikit, JE Schroeder European Advances in Consumer Research 9, 2010 | 12 | 2010 |
| Responsibility and Mindset of Tourist and Community-Based Tourism Enterprise to Conserve the Environment and Energy. S Jirojkul, S Pongsakornrungsilp, N Pianroj, P Chaiyakot, N Buakhwan, ... TEM Journal 10 (4), 2021 | 10 | 2021 |
Jonathan SchroederWilliam A. Kern Professor, Rochester Institute of TechnologyPatvirtintas el. paštas rit.edu