| Consumer religiosity: Consequences for consumer activism in the United States K Swimberghe, LA Flurry, JM Parker Journal of business ethics 103, 453-467, 2011 | 176 | 2011 |
| Faculty satisfaction with online teaching: a comprehensive study with American faculty S Marasi, B Jones, JM Parker Studies in Higher Education 47 (3), 513-525, 2022 | 101 | 2022 |
| Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages H Shin, J Parker Journal of Retailing and Consumer services 35, 1-11, 2017 | 52 | 2017 |
| Should employees be “dooced” for a social media post? The role of social media marketing governance JM Parker, S Marasi, KW James, A Wall Journal of Business Research 103, 1-9, 2019 | 32 | 2019 |
| Pursuing personal constructs through quality, value, and satisfaction BJ Babin, KW James, K Camp, RP Jones, JM Parker Journal of Retailing and Consumer Services 51, 33-41, 2019 | 30 | 2019 |
| Examining brand communities among children and adolescents: an exploratory study L Ann Flurry, K R. Swimberghe, J M. Parker Journal of Consumer Marketing 31 (2), 103-110, 2014 | 26 | 2014 |
| Is Customer Satisfaction Really a Cateh-All? The Discrepancy between Financial Performance and Survey Results KW James, H James, BJ Babin, JM Parker Journal of managerial issues, 137-150, 2019 | 16 | 2019 |
| Water conservation behavior: is what we say what we do? JM Parker, D Sams, A Poddar, K Manoylov Journal of Consumer Marketing 35 (6), 644-652, 2018 | 10 | 2018 |
| The First 25 years of digital marketing education research: A thematic exploration and an agenda for future inquiry JM Parker, KW James, BR Leggett, M Al-Shammari Journal of Marketing Education 46 (3), 240-257, 2024 | 5 | 2024 |
| Social media marketing: A commentary on teaching and learning in a dynamic field JM Parker, KW James Journal of Marketing Education 46 (1), 72-75, 2024 | 3 | 2024 |
| Eco-feedback Technology’s Influence on Water Conservation Attitudes and Intentions of University Students in the USA: An Experimental Design J Parker, D Sams Sustainable Water Use and Management Green Energy and Technology, 169-184, 2014 | 3 | 2014 |
| Sustainability paradigm: perspective of the small retailers D Sams, E Scarboro, J Parker, I Mayoylov WIT Transactions on Ecology and the Environment 173, 355-366, 2013 | 3 | 2013 |
| Toward the identification of consumer retailer nostalgia: An abstract H Shin, JM Parker Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 2 | 2018 |
| The Perspective of Small Retailers on Sustainability: An Exploratory Study for Scale Development D Sams, J Parker Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 2 | 2016 |
| Retailer television advertising: Consumers' skepticism of informational vs. emotional ads JM Parker Louisiana Tech University, 2013 | 2 | 2013 |
| Satisfaction in clinics and hospitals: Does context matter? K James, KM Camp, J Parker, JH Hong, JT Cao Journal of Marketing Theory and Practice 30 (3), 312-324, 2022 | 1 | 2022 |
| The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic Consumption: An Abstract JM Parker, D Sams, KW James Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 1 | 2018 |
| Resource Advantage Theory, Service Dominant Logic, and Healthcare Consumer Experiences: An Abstract KW James, KM Camp, J Parker Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 1 | 2018 |
| Cancel Culture for Human Brands and Firms: Punishment versus Accountability JM Parker, KW James, D Zahay Corporate Cancel Culture and Brand Boycotts, 34-61, 2024 | | 2024 |
| Social Mdia Marketing: A Strategic Approach 3e D Zahay, ML Roberts, J Parker, DI Barker, MS Barker Cengage Publshing, 2023 | | 2023 |
Kevin JamesUniversity of Texas at TylerPatvirtintas el. paštas uttyler.edu
