| How do text characteristics impact user engagement in social media posts: Modeling content readability, length, and hashtags number in Facebook DC Gkikas, K Tzafilkou, PK Theodoridis, A Garmpis, MC Gkikas International Journal of Information Management Data Insights 2 (1), 100067, 2022 | 140 | 2022 |
| How Artificial Intelligence Affects Digital Marketing PK Theodoridis, DC Gkikas Strategic Innovative Marketing and Tourism, 1319-1327, 2019 | 88 | 2019 |
| Artificial Intelligence (AI) Impact on Digital Marketing Research DC Gkikas, PK Theodoridis Strategic Innovative Marketing and Tourism, 1251-1259, 2019 | 67 | 2019 |
| AI in Consumer Behavior DC Gkikas, PK Theodoridis Advances in Artificial Intelligence-based Technologies 22, 147-176, 2022 | 51 | 2022 |
| Enhanced marketing decision making for consumer behaviour classification using binary decision trees and a genetic algorithm wrapper DC Gkikas, PK Theodoridis, GN Beligiannis Informatics 9 (2), 45, 2022 | 25 | 2022 |
| Factors influencing the adoption of artificial intelligence technologies in agriculture, livestock farming and aquaculture: A systematic literature review using PRISMA 2020 VP Georgopoulos, DC Gkikas, JA Theodorou Sustainability 15 (23), 16385, 2023 | 9 | 2023 |
| Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach PK Theodoridis, DC Gkikas Strategic Innovative Marketing and Tourism, 583-591, 2020 | 7 | 2020 |
| Fostering Sustainable Aquaculture: Mitigating Fish Mortality Risks Using Decision Trees Classifiers DC Gkikas, MC Gkikas, JA Theodorou Applied Sciences 14 (5), 2129, 2024 | 6 | 2024 |
| Artificial intelligence (AI) use for e-governance in agriculture: Exploring the bioeconomy landscape DC Gkikas, PK Theodoridis, MC Gkikas Recent Advances in Data and Algorithms for e-Government, 141-172, 2023 | 6 | 2023 |
| How artificial intelligence affects digital marketing (pp. 1319–1327) PK Theodoridis, DC Gkikas | 5 | 2019 |
| Finding Good Attribute Subsets for Improved Decision Trees Using a Genetic Algorithm Wrapper; a Supervised Learning Application in the Food Business Sector for Wine Type … DC Gkikas, PK Theodoridis, T Theodoridis, MC Gkikas Informatics 10 (3), 63, 2023 | 4 | 2023 |
| Assessment of E-Government Portals DC Gkikas, G Tzavella, M Tzioli, G Vlachopoulou, I Kondili, I Magnisalis International Journal of Information Systems in the Service Sector (IJISSS …, 2022 | 4 | 2022 |
| Online Consumer Behaviour in Social Media Post Types: A Data Mining Approach DC Gkikas, T Theodoridis, PK Theodoridis, A Kavoura EMAC 49 (63455), 2020 | 3 | 2020 |
| Chatbot Tools Evaluation DC Gkikas, PK Theodoridis, G Tzavella, G Vlachopoulou, I Kondili, ... International Conference on Contemporary Marketing Issues 8 (10.6084/m9 …, 2021 | 2 | 2021 |
| Predicting Online Shopping Behavior: Using Machine Learning and Google Analytics to Classify User Engagement DC Gkikas, PK Theodoridis Applied Sciences 14 (23), 31, 2024 | 1 | 2024 |
| Application of Machine Learning for Predictive Analysis and Management of Mediterranean-Farmed Fish Mortalities: A Risk Management Case Study Using Apache Spark MC Gkikas, DC Gkikas, G Vonitsanos, JA Theodorou, S Sioutas Applied Sciences 14 (22), 10112, 2024 | 1 | 2024 |
| A Comprehensive Marketing and Diffusion Strategy Protocol for Marine Life Protection, Restoration and Conservation; the Case of Endangered Pinna Nobilis DC Gkikas, MC Gkikas, JA Theodorou ICSIMAT: The International Conference on Strategic Innovative Marketing and …, 2024 | 1 | 2024 |
| Exploring Customer Behavior with Social Media Analytics DC Gkikas | 1 | 2021 |
| Introduction to the European Artificial Intelligence Act M Mueck, C Gaie, DC Gkikas European Digital Regulations, 53-90, 2025 | | 2025 |
| Exploring Aquaculture Professionals’ Perceptions of Artificial Intelligence: Quantitative Insights into Mediterranean Fish Health Management DC Gkikas, VP Georgopoulos, JA Theodorou Water 16 (24), 3595, 2024 | | 2024 |
Prokopis K. TheodoridisProfessor of Marketing, School of Social Sciences, Hellenic Open UniversityPatvirtintas el. paštas eap.gr
