| Consumption practices during the COVID‐19 crisis S Gordon‐Wilson International Journal of Consumer Studies 46 (2), 575-588, 2022 | 176 | 2022 |
| Personality and older consumers’ green behaviour in the UK S Gordon-Wilson, P Modi Futures 71, 1-10, 2015 | 90 | 2015 |
| An exploration of entrepreneurs' identities and business growth Y Ekinci, S Gordon-Wilson, A Slade Business Horizons 63 (3), 391-401, 2020 | 46 | 2020 |
| Reaching the price conscious consumer: The impact of personality, generational cohort and social media use JK Eastman, R Iyer, KL Eastman, S Gordon‐Wilson, P Modi Journal of Consumer Behaviour 20 (4), 898-912, 2021 | 43 | 2021 |
| An exploration of the substitutions of British pub consumers during the COVID-19 crisis S Gordon-Wilson International Journal of Hospitality Management 96, 102998, 2021 | 22 | 2021 |
| The impact of future time perspective and personality on the sustainable behaviours of seniors JK Eastman, P Modi, S Gordon-Wilson Journal of consumer policy 43, 275-294, 2020 | 16 | 2020 |
| Predicting consumers’ cheating behavior. The role of mental representation of goods and psychological ownership G Viglia, V Tassiello, S Gordon‐Wilson, L Grazzini Psychology & Marketing 36 (11), 1039-1045, 2019 | 15 | 2019 |
| Communicating about sustainability in fashion: A construal level theory approach Z Lee, S Gordon-Wilson, I Davies, C Pring European journal of marketing 58 (1), 313-341, 2024 | 13 | 2024 |
| Values, personality traits, and packaging‐free shopping: A mixed‐method approach S Gordon‐Wilson, P Modi, JK Eastman Business Ethics, the Environment & Responsibility 31 (2), 546-561, 2022 | 13 | 2022 |
| The dark side of brands: Exploring fear of missing out, obsessive brand passion, and compulsive buying A Japutra, S Gordon-Wilson, Y Ekinci, ED Adam Journal of Business Research 186, 114990, 2025 | 5 | 2025 |
| One size does not fits all: a typology of sustainable luxury brand communication and sustainability practices Z Lee, S Gordon-Wilson | 3 | 2021 |
| Advertising assertiveness and effectiveness: the role of product involvement S Dahl, SM Gordon-Wilson Academy of Marketing, Marketing Relevance, 2013 | 3 | 2013 |
| Consumer agency in sustainable consumption behaviour and environmentally imposed constraints: A multi‐level approach S Gordon‐Wilson, D Godefroit‐Winkel Business Strategy and the Environment 33 (8), 7942-7959, 2024 | 2 | 2024 |
| Does brand concept mapping determine destination brand associations and image? S Çifci, A Japutra, Y Ekinci, S Gordon-Wilson Tourism Analysis 27 (4), 515-528, 2022 | 2 | 2022 |
| The Impact of Personality and Social Media Use on Price Consciousness: An Abstract R Iyer, JK Eastman, KL Eastman, S Gordon-Wilson, P Modi Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 1 | 2020 |
| EXAMINING THE ROLE OF LIFE EVENTS AND COMPULSIVE BUYING A Japutra, H Primanti, SRH Hati, S Gordon-Wilson Global Marketing Conference, 1003-1003, 2023 | | 2023 |
| How high net worth individuals (HNW) perceive sustainable luxury in an emerging market S Gordon-Wilson, Z Lee, MS Wu | | 2021 |
| The Impact of Personality and Social Media Use on Price Consciousness JK Eastman, R Iyer, KL Eastman, S Gordon-Wilson, P Modi | | 2019 |
| Viglia G, Tassiello V, Gordon‐Wilson S, Grazzini L. Predicting consumers' cheating behavior. The role of mental representation of goods and psychological ownership. Psychol … G Viglia, V Tassiello, S Gordon-Wilson, L Grazzini PSYCHOLOGY & MARKETING, 2019 | | 2019 |
| An exploration into identity and business evolution for SME owners A Slade, Y Ekinci, S Gordon-Wilson BAM2018 Conference: Driving productivity in uncertain and challenging times, 2018 | | 2018 |
