| Impacts of retail brand personality and self-congruity on store loyalty: The moderating role of gender G Das Journal of Retailing and Consumer services 21 (2), 130-138, 2014 | 310 | 2014 |
| Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality G Das, J Agarwal, NK Malhotra, G Varshneya Journal of Business Research 95, 479-490, 2019 | 292 | 2019 |
| To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising G Das, HJD Wiener, I Kareklas Journal of Business Research 96, 147-156, 2019 | 288 | 2019 |
| Impact of social influence and green consumption values on purchase intention of organic clothing: a study on collectivist developing economy G Varshneya, SK Pandey, G Das Global business review 18 (2), 478-492, 2017 | 259 | 2017 |
| The impact of job satisfaction, adaptive selling behaviors and customer orientation on salesperson's performance: exploring the moderating role of selling experience R Singh, G Das Journal of business & industrial marketing 28 (7), 554-564, 2013 | 240 | 2013 |
| Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands G Das Journal of Retailing and Consumer services 21 (3), 284-292, 2014 | 226 | 2014 |
| Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty: A study of Indian non-food retailing G Das Journal of Retailing and Consumer Services 21 (3), 407-414, 2014 | 208 | 2014 |
| Experiential value: Multi-item scale development and validation G Varshneya, G Das Journal of Retailing and Consumer Services 34, 48-57, 2017 | 202 | 2017 |
| Consumer emotions: Determinants and outcomes in a shopping mall G Das, G Varshneya Journal of Retailing and Consumer Services 38, 177-185, 2017 | 201 | 2017 |
| Pandemics and marketing: Insights, impacts, and research opportunities G Das, SP Jain, D Maheswaran, RJ Slotegraaf, R Srinivasan Journal of the Academy of Marketing Science 49 (5), 835-854, 2021 | 172 | 2021 |
| Social media activities and its influence on customer-brand relationship: an empirical study of apparel retailers’ activity in India S Sharma, S Singh, F Kujur, G Das Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 602-617, 2020 | 137 | 2020 |
| Linkages between self-congruity, brand familiarity, perceived quality and purchase intention: A study of fashion retail brands G Das Journal of Global Fashion Marketing 6 (3), 180-193, 2015 | 133 | 2015 |
| Experiential value: a review and future research directions G Varshneya, G Das, A Khare Marketing Intelligence & Planning 35 (3), 339-357, 2017 | 126 | 2017 |
| The perfect fit: The moderating role of selling cues on hedonic and utilitarian product types G Das, A Mukherjee, RJ Smith Journal of Retailing 94 (2), 203-216, 2018 | 119 | 2018 |
| Antecedents and consequences of trust: An e-tail branding perspective G Das International Journal of Retail & Distribution Management 44 (7), 713-730, 2016 | 105 | 2016 |
| Impact of retailer personality on consumer‐based retailer equity: An empirical study of retail brands G Das, B Datta, KK Guin Asia Pacific Journal of Marketing and Logistics 24 (4), 619-639, 2012 | 100 | 2012 |
| Factors affecting Indian shoppers׳ attitude and purchase intention: An empirical check G Das Journal of Retailing and Consumer Services 21 (4), 561-569, 2014 | 92 | 2014 |
| A measure of medical tourism destination brand equity G Das, S Mukherjee International Journal of Pharmaceutical and Healthcare Marketing 10 (1), 104-128, 2016 | 86 | 2016 |
| Retailing and emergent technologies D Grewal, DK Gauri, G Das, J Agarwal, MT Spence Journal of Business Research 134, 198-202, 2021 | 78 | 2021 |
| Aesthetics in marketing RK Baisya, GG Das SAGE Publications Ltd, 2008 | 63 | 2008 |